Smart, connected cities – a multitude of opportunities and challenges for Axis

May 19, 2017News

Stefan Alfredsson from Axis started Smart City Square by talking about what a smart city actually is. And even if there is no short definition, he offered a great list of smart city objectives that helps to understand the topic better.

A smart city focuses on…

  1. … Efficiency of services, to ensure efficient use of public resources and high level of citizen service.
  2. … Sustainability, to grow & develop the city with strong consideration to environmental impact.
  3. … Mobility, to make it easy to move around in the city, whether by foot, bike, car, public transport etc.
  4. … Safety & security – a city will not be viewed as smart if the citizens don’t feel safe
  5. … Economic growth, to attract visitors, businesses & investors
  6. … City reputation, to constantly improve the city’s image

In short, a smart city has the overall ambition to improve the quality of life in the city or the livability, Stefan says.

Cameras in the Smart City act on real time data

Axis is acting as an enabler for multiple smart city objectives.

With network cameras, we have moved from forensic recordings to real time action, Stefan says.

Stefan Alfredsson, Axis
Stefan Alfredsson, Axis

Within public security, the cameras can be used to alert for threats and incidents, and help operators decide on appropriate response depending on the situation. They are for instance used by many public transit systems, and this way of working is common also at stadiums, airports and in city surveillance.

Stefan mentioned traffic management as another area where connected network cameras are used. Cameras can automatically detect incidents on the roads and based on this information, traffic management centers can change data on digital road signs to divert traffic to avoid serious congestion. Another use is automatic data collection where cameras count the number of cars passing by, in order to provide valuable statistics to traffic engineers.

“There are many other smart camera solutions and things are changing quickly now. In two years a chip will be able to process the double amount of data compared to today, for half the price, Stefan predicted. This is a great opportunity for us, and partly a challenge – for instance when it comes to predicting tomorrow’s smart city use cases and applications”, he continued.

The collaboration between private and public players is a key to success

In order for a Smart City to succeed, many different players need to be involved. Stefan gave the example of Project Green light in Detroit where Detroit Police Department partnered with local businesses who installed real-time camera connections with police headquarters as part of a crime-fighting partnership. In the first 10 months, the amount of crimes was reduced by 50 % with the participating companies.

“The collaboration between public and private actors is something that we see as a success factor for smart cities moving forward”, Stefan commented.


A big part of the Smart City Square is the exchange of ideas and interaction with the audience. Here are some of the questions from the meeting:

We’ve all been affected by the border controls between Malmö and Copenhagen, could your cameras be helpful here to improve the flow by automatically identifying and clearing regular train commuters?

“We have partners who develop solutions for facial recognition and they are for instance used by casinos, retail stores and public transport projects in different parts of the world. The technology is there, but there is also a challenge of regional laws and regulations, both when it comes to integrity and use of data.”

How can you be sure that the technology in your cameras are not infringing on privacy and integrity?

“We cannot 100% guarantee that. We sell our cameras through partners, and it is finally the end user who is responsible for how the camera is used.”

You have 2500 partners that develop software supporting your cameras, how do you manage this, do you share business models with some of them?

“Well, it is not possible to give all partners the same level of support. We have a development partner program with different loyalty levels, and for the higher levels we collaborate closer when it comes to joint strategies and plans.”

Find out more about Axis

(There was also a big discussion on how business will be affected by the General Data Protection Regulation as of May 2018, you can read more about it here:

The new role of the Science Park

May 18, 2017News, WeAreIdeon

This is a reflection from our CEO Mia Rolf. 

Having spent 3 days in an IASP (International Association of Science Parks) European meeting in York, UK, I have to reflect upon the struggle we all seem to have in finding our natural role in the innovation system, and in society. Some science parks feel threatened by the clusters, who are niched and thus clearer in whom to attract, and yet less restricted in that they are not bound to a geographical place. The diverse ownership of the Science Parks is another issue that makes it hard to compare targets, results and methods.

Mia Rolf, CEO Ideon Science Park
Mia Rolf, CEO Ideon Science Park

Four Swedish Science Parks were present, and made a substantial part of the group; Mjärdevi and Västerås who are owned respectively by the City and  the Region, and Johannesberg and Ideon Science Park mainly privately owned. Even so, the two latter have taken the societal responsibility to drive attraction, innovation and entrepreneurship forward, creating more job opportunities in long run – and perhaps even branding value for the City, Region and the Nation.

What was said during the conclusion is that science parks all over the World need to make a transformation, and reform their role in society. “Science Parks need to be closer to the societies whose problems they aim to solve”, Catherine Johns, Innovation and Business Growth Director at NETpark stated, and I agree.

In the European perspective Ideon Science Park stands strong, in the sense that it has started to transform and is in the process of claiming its societal role as a driving force of entrepreneurship and deep-tech innovation in the region and for the nation. We want to help the region reach its target of most innovative region 2020, and we have aligned our focus areas to support the regions. We work together with the clusters, who are experts in running industry meetings and match make for business opportunities within the cluster, and we try to build arenas where the cluster organizations may take the lead, and if we have a role it is in creating business opportunities in areas the clusters do not cover.

But we could do more. Västerås Science Park has worked with Almi and Mälardalen University to define an entrepreneur supporting process they all work after, to make minimum double work and maximum effect. NETpark has involved the local society, to find what challenges they should try to solve. And Andalucia Technology Park in Málaga has used the knowledge from large corporations like Oracle to setup a mentorship program to help small to medium companies in their park to develop international leadership skills.

Based in Lund, Ideon Science Park is not building the future only for this city, but for the international society. Are Sicence Parks to become the Uber for entrepeneurs, in sharing assets in the innovation process, linked together in a global network? One thing is for sure. Innovation is not only technological and it never ends. At least Ideon Science Park has started moving and we are seeing positive effects already.

The dream would be to have a formal national responsibility – and budget –  in representing Sweden internationally, being able to increase the 60 annual delegations of today drastically and driving the creation of the future, in some smart specialized areas. Ping Mikael Damberg.

Stay tuned.

//Mia Rolf, CEO Ideon Science Park

Behind the scenes with ARM

May 12, 2017News, WeAreIdeon

With 400 companies at Ideon, it is difficult to keep track of what everyone is doing. We want to make it easier for all of us to get to know one another by inviting you behind the scenes. Every other week, one company will take over our Instagram account and share their working life with you. This week, ARM has been hosting our account.

Hi Emelie Bågvik Ströbeck, what can you tell me about ARM?

– ARM is the world’s leading semiconductor IP company. We develop and license technology that is at the heart of many of the digital electronic devices sold each year, from sensors to smartphones to servers.

What products or services do you offer?

– We’re intrinsic to the development of technology in billions of products, which touch the lives of more than 80% of the world’s population. From bankers to farmers, students to surgeons, and start-ups to leading companies, we’re bringing people and devices increasingly together as we shape the connected world.

You have offices here in Lund, but also in other locations, where?

– We have offices at 6 locations in the US, 20 in Europe, where Lund is one, and 8 in Asia and the Pacific.

What will you be showing us this week on Instagram?

– A mix of happenings at ARM Sweden. We will show what a day can look like at ARM Sweden.

Are there any areas where you would like a cooperation or exchange of ideas with other Ideon companies?

– We want people to know that we have an office here in Lund!

Follow us on Instagram

Find out more about ARM

Does your company have the right insurance coverage? Use this checklist to find out

May 11, 2017Guides and tips, Offer

Annette Gustafsson is an Insurance Broker at AssuransSelector. They offer professionally negotiated insurance solutions, often in collaboration with London underwriters, based on global reinsurance plans that Swedish insurers usually cannot offer.

Annette Gustafsson, AssuransSelector
Annette Gustafsson, AssuransSelector

 “I think development companies should review these three key points in terms of insurance,” Annette says. She is the company’s representative at Ideon, where she has helped many companies to limit their risks within IT, med tech, drug development and clinical studies.

1 – Budget to enforce your patents

Comment from Annette: To get a patent in ten countries costs over one million SEK. It is easy to forget that it costs about the same amount to maintain the patent for ten years. A patent process in Sweden costs SEK 3-4 million or more. In the US, it costs at least SEK  6-10 million. So when you budget for patents, remember to review if you can afford to stop an infringement of your patent? Or if you can protect yourself, if you happen to infringe someone else’s patent? Get help to negotiate the right insurance solutions that cover this as well.

2 – With IPO, risk exposure also increases

Comment from Annette: It is easy to forget that with a board assignment follows personal responsibility for the company’s commitments. We see in our work how the ownership after a stock market introduction increases from a small number of people to a large number, and thus increases the risk exposure. Do not forget to get an insurance cover for the CEO and the board. Sometimes young companies find it difficult to get insurance because they cannot show enough positive financial statements, but there are opportunities for them too.

3 – We have signed an agreement, but does the insurance cover the commitments we make?

Comment from Annette: Signing agreements can be complicated in itself. But if you do notexplore the risks that the agreement can entail, the consequences can be really unpleasant.Therefore, it is important that you always look over the liability insurance before signing major business deals.

We’ll guide you through the jungle

Assurans Insurance can help you negotiate the best insurance solution for your business, whether you are a startup, medium-sized or large company, whether you have customers in Skåne or globally. Our focus is always on our customers, as well as continuously offering competitive solutions for high-tech companies in new areas. Understanding our customers’ operations is a vital part of our business and a necessity for providing optimal insurance solutions. Contact Annette Gustafsson, who is at Ideon in Beta 5 to hear more about what services they can offer your company: phone + 46 76 102 25 53 or by mail at Find out more at


Join Medicon Valley Alliance with a special Ideon discount

May 10, 2017News, Offer

Medicon Valley Alliance (MVA) is a non-profit membership organization in the Danish-Swedish life science cluster Medicon Valley, which is a part of Greater Copenhagen. Their 240+ members employ approximately 160.000 people and include the region’s leading universities, hospitals, and private sector life science industry. MVA serve as the regional life science professional “market place” for the exchange of knowledge, networks and contacts and they create value for their members by hosting, promoting and facilitating meetings, networks, seminars, conferences and projects, that serve to strengthen professional collaboration in the regions life science eco-system.

Ideon discount on the membership

Some Ideon companies are already full, upgraded members and can enjoy all the benefits of membership, including free access to all MVA events, discount on registration for selected life science conferences, access to the discounts in the MVA Member Benefit program and the ability to participate in networks such as MVA Executive Club and Medicon Valley Alliance Oncology Network free of charge.

MVA considers the Danish and Swedish Science park based companies an important part of the regional life science eco-system, and in 2017 further activities will be directed at or initiated in cooperation with Ideon. Consequently, they now offer existing as well as new life science based companies a 20 % discount on the 2017-basis membership fee, which is 6600 DKK annually.

Upcoming events with MVA

  • Nordic Life Science Days September 12-14th: The largest Nordic partnering conference dedicated to the life science industry, this year in Malmö. MVA members is offered a 20% discount on all registration fees, company presentations and innovation posters.
  • Medical Device Regulation 2017 September 19-20th: The annual forum for the medical device industry focusing on current and future regulation of medical devices, and the practical challenges compliance with the legislation gives companies in the medical device industry. MVA members is offered a 20% discount on the registration fee.
  • MVA Microbiome Summit 2017 October 4-5th: Brings together microbiome scientists and companies to define the state of microbiome research in life science and provides opportunities for collaborations in this emerging multidisciplinary field of science.

Visit the webpage to learn more about how you can benefit from a membership of Medicon Valley Alliance.