STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.
Company name: Industry Frontiers
Who are you?
We are Prudence Persson, Founder and Managing Director and Peter Mafuta, Marketing Manager, based in Zambia.
What product or service do you offer?
We help get world-class products into African markets, supporting CEOs, management and sales teams with investment decisions. When it comes to winning in Africa, having the right information, contacts, connections and access to finances is key. Industry Frontiers facilitate partnerships with local partners and provides advice on funding sources for internationalization as well as providing full service marketing for high end products suitable for African markets.
How do you build the right networks?
Through meetings (conferences, seminars) and market investigations (case studies). Together with PMP Innovations, we host two annual live events – Branding Africa Conference held in Sweden and the Zambia Education Fair, a meeting point for industry leaders, academia and government keynotes including African Ambassadors accredited to the Nordic countries.
What benefits would I get from using your services?
Key contacts to buyers, suppliers and funders working with African markets. Companies get access to a large network of government, industry and academia buyers, suppliers and other partners.
What kind of partners or help do you possibly need from other Ideon companies?
Marketing of our services within Ideon. If you are a company with a world-class product suitable for Africa, you are the kind of partner we are looking for!
What kind of support can you offer to other Ideon companies?
Market information, contacts and marketing.