Christmas greetings from our CEO Mia Rolf

December 20, 2017News, WeAreIdeon

Thank you all for a fantastic 2017 at Ideon Science Park!

At Ideon Science Park we are several organisations working hard every day to make this the best place to be if you want to change the world. As we are coming to the end of the year, it is good to look back at what has happened to make sure that we are on the right track.

Mia Rolf outside Ideon Agora
Mia Rolf

During 2017, new large corporations have moved in, like TÜV Rheinland, Schneider Electric, Volvo Cars and Continental Automotive AB. Startups like Sensative, Vultus and Tendo been awarded and garnered interest from the media. Long time Ideon companies like BoneSupport and Terranet have been listed on the stock market. And the first company to be listed on First North outside of Stockholm, was Acconeer at a meeting in Malmö!

Beyond, the unique corporate accelerator run by Ideon Open and RISE, and Ideon Takeoff; the co-working space for Ideon Innovation alumni companies, have been opened. As have the new networks Ideon Marketing and Sales and the Medicon Valley Alliance Medtech.

Beyond Opening, Ecophon
Beyond Opening

In May, Ideon Innovation organized the event Yes Day, a day focused on female entrepreneurship. Ideon Innovation is also making waves with the Yes Way, a ground-breaking initiative for creating new platforms for female ideas, networks and business building.

Audience at the Yes Day
Audience at the Yes Day

But most heart-warming this year was the event Ideon Coder Kids, where ARM, Sony, Axis and Volvo Cars together helped 80 kids between 7 and 12 years to try their hand at programming! The joy and pride of the children showing their self-made games was priceless, and the co-operation between the companies in the park was fantastic!

Ideon Coder kids 2017
Ideon Coder kids 2017

What happens next year

Looking into 2018 we have new exciting things to look forward to.

Ideon will be helping University of Nigeria, Nsukka to set up a science park with Ideon as a model and we hope to open up a market for our companies. Special interests to Nigeria are off grid power solutions including solar panels. Other international relations with possible new markets are Colombia, Indonesia and Spain. Let us know if you have any interest here.

Closer relationships will be tied with the Swedish Energy Agency, through organisations here at Ideon who are collaborating with the agency, and by a venture called Energy Innovation Node South lead by us, to increase the number of energy related innovations in the region.

Next year we are also looking forward to celebrating 35 years of innovation and entrepreneurship here at Ideon! We hope you will join us in the celebrations and in creating the solutions for the next 35 years!

Spadtaget för Ideon 1983
The groundbreaking on 9th of June 1983, with Gun Hellsvik, Nils Hörjel and Nils Stjernquist 

Connect with us

If you are worried about missing out on all the fantastic news, don´t forget to register to our newsletter or follow us on Facebook, LinkedIn, Instagram or Twitter. At @miarolf you can follow me on Twitter. Let me know if there is anything you think we can do better.

May the Christmas holidays be full of family, friends and relaxed private time, you have earned it. And please come back in January with the aim of creating the best year ever!

Merry Christmas and a Happy New Year to you all.

All the best,

Mia Rolf, CEO Ideon Science Park

Swedish innovation system on export to Nigeria

December 20, 2017News

Ideon Science Park in Lund, Sweden and the University of Nigeria Nsukka have signed an agreement where Ideon Science Park will provide guidance on how to set up innovation governance and science park management with the goal of establishing the first science park in Nigeria, The Lion Science Park, during 2018.

The delegation from University of Nigeria, From Left: Engr. Charles Emembolu, Professor Joy Ezeilo, Dr. Isaac Nnadi, Professor Martin Nzegwu, Professor Kenneth Ofokansi, professor Benjamin Ozumba, Dr. Paul Madus Ejikeme, Dr. Jude Chukwu, Professor Francis Bakpo and Mia Rolf (Ideon Science Park)

The University of Nigeria (UNN) is about to launch the first university-based science park in Nigeria and Ideon Science Park together with Lundavision AB and Lund University Commissioned Education is providing mentorship in this regard. In December 2017, UNN and Ideon Science Park signed an agreement on an incubator and science park management project, which will be delivered during 2018.

It all started with a program at Lund University Commissioned Education (LUCE) in February 2017, with entrepreneurship training, innovation system setup and science park management as part of the program. During this visit, Professor Benjamin Ozumba, Vice-Chancellor of UNN, identified Sweden and Ideon Science Park as the main partner in creating an innovation system in Nigeria and setting up the first science park on UNN Campus, called the Lion Science Park.

” Many innovations that have changed the world have their roots in universities. In partnering with Ideon Science Park, the first science park in the whole of Scandinavia, the University of Nigeria is leading efforts in setting up the first ever university-based Science Park in any Nigerian university to fast-track innovation and entrepreneurship in Nigeria. The University is prepared to take advantage of this partnership to advance the frontiers of teaching, research, entrepreneurship, innovation ecosystem and science park development in Nigeria” says professor Benjamin Ozumba, Vice-Chancellor of the University of Nigeria, Nsukka.

At the end of November 2017, the fifth African Union – European Union summit was held in Côte d’Ivoire to strengthen the political and economic ties between the European and African continents. The agenda included mobility and migration as well as cooperation on governance, but the main theme was economic opportunities for youth. Prime Minister Stefan Löfven represented Sweden.

Great to see the successful Swedish innovation system being brought to Africa to further unleash the potential of the continent. Both Nigeria and Sweden will benefit from this venture, says the Swedish Minister for Enterprise and Innovation Mikael Damberg.

Ideon Science Park is well known internationally for our 34 year history of helping companies grow and the many innovations that have originated here”, says Mia Rolf, CEO Ideon Science Park. “Over 1,000 companies have started their journey here, supported by the Swedish innovation system and the Ideon method. We are looking forward to this collaboration and to build a close relationship with such an interesting market as Nigeria.

Jonas Michanek, operating incubator manager at UNN, Mia Rolf, CEO Ideon Science Park and Sven-Thore Holm, CEO Lundavision

The Swedish serial entrepreneur and innovation author Jonas Michanek will work with the first CEO of Ideon, Sven-Thore Holm, Lundavision AB and LUCE in this joint project. The actual terms of the agreement have been negotiated with the help of Innovation system expert Sven-Thore Holm, who was successful in influencing the Swedish government to create a national innovation system in the early 1980s, one which is still valid today. Sven-Thore Holm travelled to Nigeria several times during 2017 and the mentoring partnership between UNN and Sven-Thore Holm has attracted great interest from the Nigerian government.

Mr Michanek will be the operating incubator manager at UNN in Nigeria on assignment from Ideon Science Park. Sven-Thore Holm will be visiting the University of Nigeria every three months for the next year to help with his expertise and advice in fast-tracking the setup of the Lion Science Park.

The potential of the talent at UNN is huge”, says Jonas Michanek. “This is one of the central hubs for the creation of the future for Nigeria.”

About University of Nigeria Nsukka

The University of Nigeria is setting up the first university-based Science Park in any Nigerian university to fast-track innovation and entrepreneurship in Nigeria. The University had, earlier in the year, established an Incubator (Roar Nigeria Hub) where young brains with great ideas will be mentored and nurtured and ideas with potential to serve a need would be helped to metamorphose into start-ups. In this effort, the University of Nigeria is partnering with the Ideon Science Park, Sweden with the hope of replicating their success story in Nigeria.

For more information, please contact:

Professor Benjamin Ozumba, Vice-Chancellor of the University of Nigeria, Nsukka
Phone: +234 708 861 7000, email:

Mia Rolf, CEO, Ideon Science Park
Phone: +46 708 110 111, email:

Jonas Michanek, operating incubator manager, UNN
Phone: +46 734 340 030, email:

Sven-Thore Holm, senior advisor, Lundavision AB
Phone: +46 708999 897 email:


University of Nigeria:

Lund University Commissioned Education:

A passion for sports and travelling led to the creation of IAMRUNBOX

December 12, 2017News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: IAMRUNBOX

Who are you?

We are young and ambitious team united by a common passion for travelling and sports. Kirill Noskov, the Founder and the CEO, is a passioned commuter himself that enjoys to go to work with his bike or just running. The other memebers of the team are Lina Westin (Head of Product & Design), Jennie Sjöblom (Head of Communication) and Irina Mavrusina (CFO).

IAMRUNBOX Kirill Noskov
Kirill Noskov

Can you tell us a bit about your product?

Many people who run or bike to the office or who go on a short business trip need to get their office clothes with them crease-free. We found it almost impossible to pack business attire into current backpacks without getting shirts wrinkled and trousers creased. After performing market research we realized that we were not alone. To solve this problem, we have developed IAMRUNBOX.

The beauty of IAMRUNBOX is that all products are designed, developed and tested by run commuters, for run commuters and active travelers. Inspired by the smooth clean lines of Scandinavian design and made from revolutionary materials that look as good as they perform, the products within this range allow you to incorporate sports and fitness into your daily schedule, without compromising on business time, family time, or you time.
Our product range consists of backpacks, carriers and accessories designed for sports enthusiasts and travel lovers.

What benefits would I get from using your product?

One of the biggest benefits that individuals would get is that our products are the optimal packing solution for active people, those who enjoy sports and travelling. This is due to the fact that you have stored all of your extra clothes or shoes in the same place. Moreover, by using IAMRUNBOX people have a guarantee that their clothes will be crease free and ready to use.

Our backpacks are from premium quality and made from lightweight materials, which also makes them an ergonomic fit that reduces bouncing when running or biking. Our products have clean and minimalistic Scandinavian design which can make them the new “briefcase” for success and our consumers can use them in every situation.

What kind of partners or help do you need from other Ideon companies?

As now we are in our growth stage we would be interested in working with or receiving advices from companies regarding growth hacking. Moreover we would be willing to start different collaborations with various Ideon companies or even cobranding opportunities. All of those would be due to our desire to learn and get more of a know-how of how you should enter and develop in different markets around the world.

What kind of support or help could you possibly offer to other Ideon companies?

We can help companies with sharing our experience in Crowd funding. Moreover, we have a good knowledge and experience from product development as well which we would be more than willing to share with them.


Phone number: +46 735 000 276

Lucia celebration at Ideon Science Park

December 6, 2017News, WeAreIdeon

You will get three chances to get in the christmas mood this Lucia, as we will be visited by several choires in the Park.

  • 08.00 Bella Voce will come to Ideon Gateway, Scheelevägen 15
  • 08.15 Lunds Kammarkör will sing at Edison Park, Emdalavägen 6
  • 14.30 a choire will perform at MHC, Mobile Heights Center

No registration needed. Welcome all Ideon companies to celebrate this day with us!

Merry christmas wishes from Castellum, Vasakronan and Wihlborgs

Always, always have the buyer’s perspective when crafting your message

December 4, 2017News, WeAreIdeon

Last week, the Ideon Marketing and Sales network had a great guest speaker, Sean Duffy from the Duffy Agency. The topic, how market research can help you identify your customer or target audience. Sean Duffy has extensive experience in this area, which spans industries such as food, education, automotive, fashion, pharma/life sciences and consumer goods. Did you miss it? Not to worry, here is a summary of some of the best tips from Sean!

Sean started of the seminar by asking all the participants to write a message to their customers mirrored on some clear plastic, to remind them how important it is to always take the customer’s perspective.

Always, always have a buyer perspective when you are crafting your message. What is their background, their cultural references? Sean Duffy

Sean Duffy, Duffy Agency

Sean Duffy, Duffy Agency

The best takeaway from the seminar are these guidelines to apply to your business when it comes to planning your marketing message:

  • Don’t expect to change people, listen to them, then adapt all 4 Ps to the market.
    (The four Ps of marketing are; product, price, promotion and place.)
  • Markets do not respond to quality, only value. Listen to what your customers are asking for.
  • Don’t export your domestic strategy. You can have a global value proposition, but the values must be local.
  • Don’t confuse data with understanding. The market has all the answers you need, if you only know how to ask them.
  • Don’t assume your norms are the standard everywhere. Understand the culture, test to be sure.

There was a question from the audience on where to start if you are a startup? You can not always travel to new markets to do research or afford to hire third party research, so what do you do?

“Strategic business planning needs to come before strategic marketing and brand development at this point. At this stage, you can try out different sales approaches. A trade fair is a great way to do market research”, said Sean. “Keep an open mind and be flexible, because your market value proposition will mostly change along the way”.

Join us for the next Ideon Marketing and Sales Network meeting

Do you want to learn more about marketing and sales and how you can do more for your business? Join our network! It is open for all Ideon companies and we meet once a month to get inspired, learn from each other and try our new ideas. The next meeting is on January 18, welcome!