Big Science brings enormous potential and innovation power to Swedish industry

February 21, 2018News

We meet up with Anna Hall, Program Director for Big Science Sweden, an organization that recently moved in to Ideon.

Hello Anna, can you tell me about Big Science Sweden, who are you and what do you do?

Anna-Hall_Big Science Sweden
Anna-Hall, Big Science Sweden

“Big Science Sweden is the official Swedish ILO-organization, helping Big Science facilities across the world find Swedish suppliers. We help Swedish companies to become suppliers of advanced equipment and qualified services for research facilities across the world. We are an arena where people meet, networks are created and business is being done. We build relationships with procurement officers and people who work with technology development at research centers around Europe.”

“The goal is to get more companies to invest in Big Science. We are working hard to understand the challenges of the facilities, and then enable Swedish industry as potential suppliers and partners to solve the challenges. We organize workshops to discuss challenges that industry and academia have, and here we also have representatives from research facilities present. We are like a connector between industry, academy and facilities.”

“It is unique that Vinnova, the Swedish Research Council and the Swedish Agency for Economic and Regional Growth have joined forces to fund a venture. We are a consortium that works nationally, where Teknikföretagen (the Association of Swedish Engineering Industries), IUC Syd, Chalmers, Lund University, Uppsala University, Luleå University, RISE, Swerea and Region Skåne are involved.”

When you say Big Science, what do you mean?

“Large scale research facilities. An example is CERN, which was created in the 50’s as a European cooperation project. It was at CERN that the world-wide web was invented in 1989 because they needed to structure their data. This is an example of a spin off-effect that came from a large-scale research facility. Who knows what will come from MAX IV and ESS?”

There is much talk about exciting research that can be done at MAX IV and ESS, but what benefits can the industry have from the facilities?

“We usually talk about upstream and downstream. Doen-stream is about using the facility, where the results are owned by the researchers. Up-stream is about the work in and around a facility, such as designing, building and upgrading a facility. This innovation force has now come to Lund.”

“Many times, groundbreaking technologies are needed in order to make the research facilities work. One example is ESS, which will have 1.7 million checkpoints. This may require artificial intelligence and machine learning to control the facilities. We need to find the right processes to take advantage of the facilities and what we learn from building them in Lund and to make the most of the innovative power here. We want to find ways to take an innovation and commercialize it. Ideon has an important role in this work.”

You have moved into Ideon Open, what was the reason for moving in here?

“Ideon and Lund are a natural place for us to be located in, especially as ESS and MAX IV are here. We can use the premises at Ideon Open to host meetings and workshops near the facilities. Both ESS and MAX IV work a lot with in-kind deliveries and we want to see how it can be transferred to local suppliers, so we build national knowledge.”

“Lund is an attractive place and Ideon is an important arena where companies and people can meet and grow together. Ideon has four focus areas, where smart materials are an important part. Ideon also has the task to drive business development and to support companies that want to develop innovative materials, so we see many opportunities for cooperation. Beyond (Ideon Open’s corporate accelerator) where they run innovation projects is also interesting to us. One of our goals is to drive high technology development and innovation projects, here we can get support from Beyond and Ideon Open.”

What are you working on right now?

“At the moment we are working closely with the facilities to understand their challenges, so that we can match them with the right industries. We are a new organisation and are setting up our processes. We do many study visits, even to other facilities. On April 10-11, we are planning for a study visit to DESY / EXFL in Hamburg. Let us know if you are interested in joining!”

Do you want to find out more about Big Science Sweden? Visit their website eller follow them on Twitter.

Behind the scenes with Jonas Michanek and ROAR incubator #instatakeover

February 15, 2018News, Startups, WeAreIdeon

Next week Jonas Michanek and the Nigerian incubator ROAR will be taking over our Instagram account. So we took the opportunity to talk with Jonas Michanek the current incubator manager for ROAR incubator.

Jonas Michanek and ROAR Incubator
Jonas Michanek and ROAR Incubator

Hey, Jonas Michanek, can you tell us a bit more about yourself?

I am a serial entrepreneur and writer, that’s how I usually introduce myself in short. I started several companies, couple of NGOs and one foundation. Some of those companies are Idélaboratoriet, Food to happen and NEW, all of them have an innovation consultancy angle. One of the things that I have started that I am most proud of is a NGO called Social Entrepreneurship Forum (SE Forum). By now SE Forum is 15 years old and it’s headquarter is in Stockholm, but it works all over the world with social entrepreneurship. I have also written couple of books. One of them is the Idea Agent, which is a handbook of creative processes, which has been translated into 4-5 languages and is course literature all around Scandinavia. I have written books about entrepreneurship, about creative industry and how to develop creative industry on a regional level in Sweden and Europe.

If we are talking about my background I have a bachelor degree in Film and Literature, but I also have a master in Business Administration. I love sports, culture and business – I eat it all!

What is your assignment in Nigeria?

I am an Incubator Manager and I am going to help to develop the incubator ROAR Nigeria Hub. It has already started, but it is still in a very early phase. I am going to help with the creation of program, process, the organizational structure and make it an integral part of the Nigerian innovation eco system. It already has a great start because it is based in the great university University of Nigeria Nsukka (UNN).

Can you tell me more about the people that you are working with and about the incubator?

ROAR has 16 teams working in the incubator. Great guys, everything from agricultural tech (how to make the processing of cassava more efficient), to social media apps (like hairstyles swapping apps), to more socially based tickets sales for events, they also have a team with a drone idea. It’s a bit of a mixture, but most of them are concentrated around high tech.

What are you going to show us next week on the Instatakeover?

I think we will show off the teams and they are going to share what they are doing. If they have some questions about Sweden, we can get an exchange and a conversation going. There is a big conference next week IDEON Science Park: Lunda Vision 1st International Workshop, so we will show some short videos from it as well.

Can you tell us a bit more about the conference and its focus?

It is going to be an innovation conference and it’s the first big conference about innovation and science park development in Nigeria. The Lion Science Park (that ROAR is a part of) will be the university based science park in Nigeria. There is going to be a big Swedish-Nigerian knowledge exchange, because there is about 200-300 people coming.

Do you think it’s important and useful to connect the entrepreneurs from Ideon Science Park and Lion Science Park?

I think that from the Nigerian side there is already a lot of interest to connect, but I also think that there are some companies at Ideon that would be interested in such collaboration. The Nigerian companies want to get more knowledge and understanding about tech and for the Swedish companies I think it’s useful to understand the Nigerian and in parts the African market. So, I think there can be great opportunities and exchanges with such collaboration.

Follow Jonas and ROAR on Instagram next week (link)

About ROAR incubator

More about Ideon Science Park and UNN here


Xenergic – innovative memory for a connected world

February 14, 2018News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: Xenergic

Xenergic team
Xenergic team

Hey, Babak Mohammadi, can you tell us more about the team, who you are and what your background is?

The team at Xenergic, known also as XENTEAM, is an international team of ambitious engineers who share their passion for energy-efficient circuit design for a greener connected society. Our members are Berta, Caty, Julian, Kevin, Lucas, Roshan and Xiao which proudly all together bring together eight nationalities from different parts of World. All of them have a specialization in integrated circuit design.

The SRAM memory developed by Xenergic AB is the result of many years of research and expertise from Lund University in combination with many years of industrial experience. The company is co-founded by me, Joachim Rodrigues, Anders Berglund and Lund University. I hold a PhD in Electrical Engineering from Lund University and have more than ten years of industrial experience. Joachim is Assc. Professor in circuit design at Lund University and has several years of industrial experience. Anders Berglund has a background as a serial tech. entrepreneur.

Can you explain more about your product?

Xenergic AB develops a new IP for on-chip memories, known as SRAM which is a widely used component in integrated digital circuits such as mobile phones’ processors. The developed IP drastically reduces the power consumption and brings down the area footprint and thus production cost, making it very attractive to low power applications such as battery powered devices. Higher energy efficiency is also necessary for the deployment of a sustainable internet of things (IoT), where low-power and low-cost devices are of vital importance. Memories are area and power bottlenecks in most of the digital designs, and nowadays, roughly 70% of a typical digital chip is accounted for memories.

Can you tell me what inspired you to create it? What problem you wanted to fix if any?

We like to compete and to push ourselves to the best of our ability, so our product was developed from a passion to create the best memory. We wanted to achieve something extraordinary, a memory design that would drastically decrease the power and area cost while at the same time delivers a high performance. After many years of hard work we achieved what we were looking for and designed a memory that not only reduced the size but at the same time reduced the power consumption by more than 90%.

Our memory will be crucial for battery powered mobile devices and the deployment of internet of things, where we will enable more functionality and longer battery life time in mobile phones and Internet of Things devices. Today the memory can make up as much as 70% of the surface area and energy cost of the digital designs. We will change this!

What benefits will I as a user get from using your product?

Our IP will extend the battery longevity of mobile devices and enable the development of new low-power devices. Smaller area footprint of IP comes with the advantage of more functions and lower product cost for the end user.

In what way could help other Ideon companies?

We can help high-tech companies to improve the performance of their application, and we are already collaborating with some global players.

Behind the scenes with Bylife #instatakeover

February 8, 2018News, Startups, WeAreIdeon

Next week Bylife, who was the winner at the VentureCup idea hunt 2017, will be taking over our Instagram account. So we took the opportunity to talk with Erik Wilson the CEO and Founder of Bylife.

Erik Wilson - Bylife
Erik Wilson – Bylife

Hi Erik, can you explain a bit more what your company does? What is unique in what you are providing? What inspired you to start your business?

In short – We ( are bringing nature indoors to improve peoples’ quality of life. This means we are developing what we call “a smart living wall” i.e. a bookshelf, covered with green indoor plants that make you feel great from simply being near it. Just like being outside.

What’s unique about our product is that the wall knows what type of plant sits where and how it should be taken care of. In that way you can sit back and enjoy the plants not caring about maintenance, and start thinking about who you are and how you would like to express yourself in life, by life.

What inspired me in creating it? The nature, seeing how good everyone feel in contact with it, and asking myself – how can nature be more accessible and with us in our day to day life. Since we spend 90% of our time indoors, this is where it must be.

Can you tell me more about the people working at Bylife? What backgrounds do you have and what inspires you while working?

Erik Wilson, CEO and founder. Responsible for customer relations, business development and research, while keeping the team together. Worked with light simulation and light design for 8-months during his graduation project in collaboration with Philips Lighting Research. Has also international research experience and a combined master’s in engineering nanoscience, from the engineering faculty, LTH, of Lund University.

Zacharias Holm, Software developer and system architect, co-founder. Responsible for developing software and homepage where the systems are monitored and managed from. Previously co-founded and run his own software consultancy firm. Background in ‘Design and Information systems’, from Lund University.

Markus Karlström, Mechatronic expert and robotic developer, co-founder. Responsible for development of the aeroponic spot irrigation and the robotic growth light. Background in mechatronic from LTH. Recently returned from a 6-month exchange program at Nanyang Technological University, Singapore.

Oscar Nilsson, Product developer and supply manager. Last year student. Product development, Engineering Mechanics LTH.

Luca Caruso, Business development. 1st  year exchange student from Brazil. Studying industrial engineering.

Petter Andersson, Full-stack developer. 4th year computer engineering student at LTH.

The feedback we get from both customers and potential customers inspires us to continue working and boosts our confidence that we are doing something that will have a large impact on society.

You are part of Venture Lab, what does that give you?

We have been with VentureLab for almost a year now and it is an amazing place to start. Firstly, you realize that you are not on your own and your confidence is boosted by others. You receive valuable tips and contacts from more mature entrepreneurs who usually have a head start compared to you.

What are you going to show us during your Instagram takeover week?

You will get an insight in our daily work-life, hopefully learn something about plants and what easy steps you can take to improve your indoor environment. Also, I will be revealing why we have been working so hard for the past weeks.

If you want to learn more about Bylife visit

If you want to know more about Eric you can read his latest blog post here

Follow Bylife next week on our Instagram

Long-term relationships with your clients are crucial – Emma Troedsson on boosting your sales

February 7, 2018Guides and tips, News

“Working in sales, you can’t sit and wait for the phone to ring anymore. We live in a VUCA world, which stands for volatility, uncertainty, complexity and ambiguity. This means that we are also operating at a more complex market. Long-term relationships with your clients are crucial”, this was the opening statement by Emma Troedsson at the Ideon Marketing and Sales network. The theme was how you can build a network in an intelligent way to boost your sales.

“It’s hard to keep up with the needs and the wants of your customers, even harder than before. This means that you really need to take your customer’s hand and understand what their needs and wants are. And how do you do that? You can do it in many ways, but the main way is by building a strong relationship. That’s the main tool that you have.”

Are networks undemocratic?

“Some people think that having a society based on networks might be undemocratic, like in the mafia where only some people get favours. But we must not forget how important networks are to your career. Your network is part of your competence. Just like your attitude, it is part of the package,” Emma comments. “The most successful people are the ones who have open networks, where you get different types of input.”

“To meet people equally is one of the hardest things in sales. Sometimes when I work with my clients, they say ‘I know, we’ll go to the customer and give a lecture’. I usually tell them that is the equivalent of saying ahead of a date ‘I can sleep at your place’. This way, you are making assumptions without understanding the client’s situation and it is so important to be present and open in the relationship, all the time”, Emma says.

The best connections and networks, according to Emma:

  1. Are built on trust
  2. There is a balance between the people, either in the economic situation or a balance in values, energy, focus or knowledge
  3. They develop over time


Emma’s best networking tips

Time is a scarce resource and networking and talking to clients takes time. So how can you do it in an efficient and creative way?

  1. Use the lunch, go out and meet people for lunch instead of scheduling a regular meeting.
  2. Meet up for a coffee (fika), networking is the key to the future success of your career. Spend more time on this instead of making your project more perfect.
  3. Talk to people around you at different venues, you never know who you’ll meet. This works best if you can start of as equals, find something that you both have in common or that you are interested in (like dogs) to start off the conversation.
  4. You don’t have to be in your job persona to mingle and network. The best sales pitches are usually made when you’re not prepared, as you are being yourself, talking about something you believe in.
  5. A great question to ask at a mingle is “what else is going on with you/your business?”. Be curious and find out what they are working on, it might lead up to a collaboration.


Build a long-term relationship with your clients

“We have a lot of misconceptions about how working in sales means being pushy and that calling a client means that you are disturbing them. When you call a client that you have done business with, you don’t call them to sell, you call them to ask about what’s going on. You show an interest in them and their situation. Otherwise, it is like going in a holiday with a friend, and then not call them for a year. If you’re closer to your shareholders than your customers – it is a dangerous path you have chosen. Build a relationship with your clients and take care of it,” Emma finishes her talk.

Join our next Marketing and Sales meeting

Do you want to improve your skills or your network in marketing and sales? Then join us for the next Ideon Marketing and Sales Network! Find the dates at
Do you want to find out more about what Emma Troedsson can do for your business? Check out her website at Sterner & Troedsson.