Next week Bylife, who was the winner at the VentureCup idea hunt 2017, will be taking over our Instagram account. So we took the opportunity to talk with Erik Wilson the CEO and Founder of Bylife.

Erik Wilson - Bylife
Erik Wilson – Bylife

Hi Erik, can you explain a bit more what your company does? What is unique in what you are providing? What inspired you to start your business?

In short – We (Bylife.io) are bringing nature indoors to improve peoples’ quality of life. This means we are developing what we call “a smart living wall” i.e. a bookshelf, covered with green indoor plants that make you feel great from simply being near it. Just like being outside.

What’s unique about our product is that the wall knows what type of plant sits where and how it should be taken care of. In that way you can sit back and enjoy the plants not caring about maintenance, and start thinking about who you are and how you would like to express yourself in life, by life.

What inspired me in creating it? The nature, seeing how good everyone feel in contact with it, and asking myself – how can nature be more accessible and with us in our day to day life. Since we spend 90% of our time indoors, this is where it must be.

Can you tell me more about the people working at Bylife? What backgrounds do you have and what inspires you while working?

Erik Wilson, CEO and founder. Responsible for customer relations, business development and research, while keeping the team together. Worked with light simulation and light design for 8-months during his graduation project in collaboration with Philips Lighting Research. Has also international research experience and a combined master’s in engineering nanoscience, from the engineering faculty, LTH, of Lund University.

Zacharias Holm, Software developer and system architect, co-founder. Responsible for developing software and homepage where the systems are monitored and managed from. Previously co-founded and run his own software consultancy firm. Background in ‘Design and Information systems’, from Lund University.

Markus Karlström, Mechatronic expert and robotic developer, co-founder. Responsible for development of the aeroponic spot irrigation and the robotic growth light. Background in mechatronic from LTH. Recently returned from a 6-month exchange program at Nanyang Technological University, Singapore.

Oscar Nilsson, Product developer and supply manager. Last year student. Product development, Engineering Mechanics LTH.

Luca Caruso, Business development. 1st  year exchange student from Brazil. Studying industrial engineering.

Petter Andersson, Full-stack developer. 4th year computer engineering student at LTH.

The feedback we get from both customers and potential customers inspires us to continue working and boosts our confidence that we are doing something that will have a large impact on society.

You are part of Venture Lab, what does that give you?

We have been with VentureLab for almost a year now and it is an amazing place to start. Firstly, you realize that you are not on your own and your confidence is boosted by others. You receive valuable tips and contacts from more mature entrepreneurs who usually have a head start compared to you.

What are you going to show us during your Instagram takeover week?

You will get an insight in our daily work-life, hopefully learn something about plants and what easy steps you can take to improve your indoor environment. Also, I will be revealing why we have been working so hard for the past weeks.

If you want to learn more about Bylife visit  https://bylife.io/

If you want to know more about Eric you can read his latest blog post here

Follow Bylife next week on our Instagram

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