With 400 companies in the park, it can be a bit hard to know what everybody’s doing. That’s why we ask some companies to take over our Instagram account and show us more about who they are and what they do. Next week, Everyday Baby will be taking over and because of that, we took the opportunity to ask Edon Ramadani from the team some questions!

Fredrik Persson, Edon Ramadani and Andreas Bengtsson at Everyday Baby
Fredrik Persson, Edon Ramadani and Andreas Bengtsson at Everyday Baby

What can you tell me about the team at Everyday Baby? Who are you?

Everyday Baby was founded by Edon Ramadani, Andreas Bengtsson and Fredrik Persson. We met each other while studying International Marketing and Sales back in 2008 and we quickly became friends. All the three of us shared the same love and passion for Business and Entrepreneurship. A funny fact is that none of us was a parent when we founded Everyday Baby, and today we have two children each!

How did you come up with your idea?

Me, Andreas and Fredrik, all have a few things in common: an active lifestyle, a great interest in family life and the love of trips to beautiful places. On a lovely sandy beach, we sat in our sun chairs enjoying our trip. We observed a family of two children who had just come down to the beach. We saw the dad heating a baby bottle at the beach bar, but patiently had to wait with his sad baby because the bottle had become too hot. The father tried to both taste and feel the bottle, but could not really tell if the temperature was right. The mother was chasing the oldest child who just wanted to play and swim in the ocean. It was a struggle for her to put on the sunscreen. We discussed how life would change if we became parents ourselves. This became the seed that made Everyday Baby, and the idea that we would work with products that reduce as much stress as possible for families.

We think that if possible, we should focus on what brings joy and love and continue to live a wonderful active lifestyle. Moving forward a few years and we are all dads and still live an active life with our families and our company baby. At this time, we had launched several products that facilitate everyday life for families; SunHero makes the beach days easy when you know that the children will not get burnt in the sun. Feeding bottles and temperature bands in safe materials that keep track of the temperature of the milk. Bath mats that show the right temperature in the bathtub and make sure the children do not slip – everything is perfectly designed to take with you on trips or to friends. Everyday Baby is not the solution to everything, but it’s an important step closer for parents to continue living their active lives with the extra love and joy that children give. That’s what Everyday Babe strives for!

What types of products do you make and sell?

Our mission is to create innovative and safe products for the conscious parents who value safe materials, new thinking, design and functionality.

Some of our products:

  • Temperature Sensing Glass Baby Bottles – The bottles are the lightest glass bottles on the market, they are protected with an Innovative Thin Silicone Coating that prevents the bottle to splinter and also indicates by changing colour when the formula is too hot to drink.
  • Sunscreen Indicators – Small, Round and very Thin plasters that you put on your skin and that shows when to re-apply a new layer of sunscreen by changing colour.
  • Anti-slip Bathmats – Indicates by changing colour when the bathwater is too hot for your baby and they also prevent your baby from slipping in the tub.
  • Feeding line (Silicone Suction Plate, Silicone Suction Bowl, Silicone Spoon, Stainless Steel Cutlery, Silicone Bib and more…) based on good materials, beautiful design and functionality. We say NO to Plastics!

What will you be showing us next week on Instagram?

We will be showing our preparations for the Kind+Jugend Fair in Cologne, which by the way is one of the worlds biggest fair for baby products. We will load the truck on Monday with our products and marketing materials and leave Lund for Cologne.

Then, from Thursday to Sunday we will be standing in our booth and meeting distributors, partners and retailers from all over the world, and we’ll take you along on Instagram!

More about Everyday Baby

Everyday Baby is one of the five companies nominated for the Ideon Stipend 2018 and the winner will be announced on our celebration on September 28th.

You can find out more about Everyday Baby on their website

To the Ideon Instagram account

 

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