I recommend the course to those who wish to go through the basics of management skills – especially if you are starting or willing to advance your managerial career.
Business Development Program
tailored to the needs of growing Ideon companies
Together with EFL, Executive Foundation Lund, we’ve created a business development program tailored to the needs of growing companies.
The goal of this program is to equip you with the next stage of your business development, as well as help you build your professional network with peers with a similar set of challenges. The course will make you well rounded in business and equip you with a deep as well as broad business knowledge, no matter which industry you are in. The course is rooted in academic research and grounded in EFL’s proven pedagogy.
About the program
Participants will meet for 6 half-days in April and May 2024. Each half-day session will focus on a key theme critical to the development of your company. In each module, you will focus on knowledge that can be directly applied to your business, which will also provide space to reflect and discuss your challenges with your peers.
The goal is that you will then be able to apply your new skills to your business’ specific context. All of the half-day sessions (approximately 4-5 hours each) will be carried in the morning at Ideon Science Park.
CONTENT
session 1: Organization – the foundation of the company’s efficiency and success
April 4, from 8.30-12.30
• Strategic organizational development for the company’s different growth phases
• Structure to support decisions and responsibilities
• Organizational culture as a support for governance and development in expansive phases of a company
• Management in small and medium-sized organizations
• The Board’s task and relevant competences.
Stefan Sveningsson
Stefan Sveningsson is a Professor of Leadership at Lund University and conducts research in managerial work, leadership, and strategic and organizational change. He has published several articles and books, such as Change Management in Organizations: On Developing Corporate Cultures, When Leadership cracks and Leadership. Stefan is also the Programme Director for EFL’s Leadership Programme – Leadership in Organisations.
Session 2: Finances – how do you use financial information to drive your business forward? Follow-up and decision-making.
April 17, from 8:30-12:30
Follow-up:
• Reading the income statement and balance sheet: what has the company achieved? What is the financial position of the company?
• Key figures: To understand the company’s profitability and capital strength through relationship measures and comparisons.
Decision-making:
• What information is relevant to take into account in a decision-making process? The concepts of sunk cost and opportunity cost
• The importance of the cost structure for how the company is affected by volume changes: fixed and variable costs.
Ola Mattisson
Ola is a teacher and researcher in strategy and operations management at Lund University School of Economics and Management. Ola is, among other things, active in the program team for Leading Impact – Executive Management & Leadership Programs and EFL’s Board Program.
session 3: Leadership and strategy
April 29, from 8.30-12.30
Leadership and strategy – put your company’s puzzle together in advance and evaluate as the map is redrawn.
• How do we keep track of our surroundings and competitors?
• Strategy in small and medium-sized companies – how is this work most effectively conducted?
• Resource-based strategic development
• The importance of competitive advantage for success
• Leadership as coordination and organizational culture as our greatest asset
• The Difference Between Leadership and Management
• The Relationship Between Leadership and Growth
Stefan Sveningsson
Stefan Sveningsson is a Professor of Leadership at Lund University and conducts research in managerial work, leadership, and strategic and organizational change. He has published several articles and books, such as Change Management in Organizations: On Developing Corporate Cultures, When Leadership cracks and Leadership. Stefan is also the Programme Director for EFL’s Leadership Programme – Leadership in Organisations.
session 4: The company’s establishment journey, from MVP to scale
May 7, from 8:30 to 12:30
• Customer-driven product and service development
• The role of technology in innovation and business development
• The customer journey and what we can learn about customers’ behavior
• The company’s establishment process, from solution fit to scale-fit (various methods to verify that one is on the right track in its company building)
• How we as leaders need to change in step with the company
Tomas de Souza
Tomas has many years of experience in leading and drive digital innovation and business development, with particular focus on concretizing and realize future business potential, from among other role as CEO of the healthtech company Ablemind.
session 5: Financing – how do we finance our company if we want to grow?
May 15, from 8:30-12:30
• What does financing of our operations mean?
• Why does the need for capital/financing arise?
• What forms of financing are there?
• How can our company assess the profitability of investments and the cost of different forms of investment?
Johan Dergård
Johan Dergård is a teacher and researcher in accounting and finance at Lund University School of Economics and Management, specialising in business management, budgeting and accounting. Johan is, among other things, a part of the EFL Business Studies course program team.
Session 6: The customer and the market
30 May, from 8.30-12.30
• Marketing strategies
• Target group analysis and choice of route
• Marketing Planning
** Diploma ceremony at 12.00-12.30 **
Magnus Lewrén
Magnus educates in development and change management with a focus on business, market, operations and organization.
get a Diploma from EFL
After completion of the programme, you will recieve a diploma. With EFL’s connection to the School of Economics and Management at Lund University, and its 50 years as a market leader in management, business development, leadership, and board development in the region, the foundation ensures that your performance maintains the high standards of excellence and is widely recognized in business.
A great offer!
Price per person : 9 500 SEK ex moms*. Bring two colleagues from your team and they will pay only 3 000 SEK per person ex moms*.
To keep the quality of teaching, spots are capped at 22. The course requires a minimum of 15 participants, to guarantee a pedagogically sound program, based on active engagement amongst participants.
*Course literature is not included.
A light breakfast with fruit, coffee, and tea will be served each session and lunch is included in session six on May 30.
want to learn more and/or sign up?
Get in touch with Neal Greenspan, Business Developer, Ideon Science Park
I got a very good view of running a company from all aspects, such as organization, leadership, culture, economics, strategy, growth, customer, and market. It was impressive to cover these areas in just 5 sessions, with enough depth to grasp the main points. The course also pointed out how to learn more about the different topics. I learned a lot in a very short time.
The single best thing about the course was the quality of the speakers and the course material.
I would recommend joining the course. You get to meet other people with a background from small to larger companies.
The finance session was a great refresher plus hearing insights from other participants.
