Great news from Ideon Innovation startup ApParkingSpot! They have launched a collaboration with Telia, where real-estate owners will get access to an automated service that lets out parking spaces when they are not being used.
The tenants in the buildings will be offered Telia Sense, Telia’s solution for the connected car. When the tenant leaves the parking lot, Telia Sense keeps track of how long the car is gone and ApParkingspot will check how many vacancies there are at different times. With the help of this information, ApParkingspot can automatically lease some of the available parking spaces through its platform.
“Telia Sense is a perfect match for us. By automating the leasing of parking lots, we get an efficient use of resources while helping drivers looking for parking to find a spot much easier”, says Sasa Farkas, CEO, ApParkingspot.
During Skåne Innovation Week, we gathered some sharp minds to envision the future with us. Together with Andreas Bergh, Lund University, Olof Dellien, Arm, Martin Gren, Axis Communications, P-A Hedin, Sigma Connectivity, Jeanna Kimbré and Johan Svenér, Sony and Henrik Wiberg, Volvo Car Sverige we talked about future trends, challenges and opportunities. We were guided through the day by the amazing Trine Grönlund.
If you believe in a good future, does that mean that you are naive? Andreas Bergh from Lund University talked about how scientists talking about dystopian trends are often seen as more serious compared to the ones talking about opportunities in the future. “Some say cities will be crowded and the countryside will die out, but development is not linear, some will accelerate and others will decrease”, commented Andreas.
“I will probably be the fool in the room but I predict the future to be good! said Olof Dellien, Design Centre Manager and Director of Engineering at ARM. He envisioned a future where we use technology and AI for prevention, like within Medtech where sensors will diagnose you before you get ill and AI can be used to create targeted medicine, just for you.
Another trend that was discussed was the shift from a tech focus to a human centric way of thinking when it comes to future solutions. “We like to talk about poetic intelligence, or quiet tech.
People want to be immersed in technology, but they do not necessarily want to see it,” said Jeanna Kimbré, Director and Head of Design Centre Europe at Sony. “The digital and the real, privacy and openness need to work really well together. Moving into the future we need to think of the Kendo – the look and feel,” said Jeanna.
Henrik Wiberg from Volvo Cars continued and talked about an increased customer focus and the changes in business models within the company; “To prepare for the future diversity we will pivot to where we make it less complicated to own a car, like offering a subscription model.”
Are we being naïve when it comes to AI?
Trine Grönlund asked the question if we are naïve when it comes to automation and AI, should we be more cautious?
“We can’t fight the future, so why not think of it in terms of #cobots rather than man vs machine”, said Olof Dellien from ARM on the question if robots and AI will prove to be the biggest threat to humanity in the long run. Martin Gren from Axis agreed, “we have AI everywhere and still we need humans to go through large amounts of big data. Diverse and creative thinking will always complement algorithms.”
Collaboration is key
The panel of speakers were in agreement that talent attraction, internal processes and partnerships are key if you want to create the future. “Finding innovative ideas within an organisation is not the problem, Martin Gren from Axis said, “it’s finding the time, money and commitment in an organisation to make them happen”.
“Why should we all try to innovate new things, when so many great solutions are already here? No company will survive without partners, said P-A Hedin, Head of Medtech & Senior Director Sales at Sigma Connectivity. “The technology is rarely the problem, within Medtech for instance, legal issues is one of the reasons why the development here is slower compared to other industries.” Johan Svenér Vice President, Research & Incubation & IoT Business Group Europe at Sony agreed, “We work with new ideas in open innovation and with partners to test them out.”
The only way to predict the future is if you can invent it
So how do you predict the future? Well according to Andreas Bergh, Lund University, the only way is to be a part of inventing it.
So, let’s get to it and create a better future, together!
Ideon Science Park has been mentioned as one out of 13 brain belts where the smartest people in the world live and work. Let´s make even more use of that! With the Ideon Mentorship Program we want to connect the experienced leaders in the park with entrepreneurs who want to learn how to grow their business. The mentors, the experienced leaders, have serious scale-up skills to teach and important connections to offer to the right mentee. By helping each other they can both grow and who knows – it could be the start of something fantastic! Here is your chance to get to know one of our amazing mentors – Staffan Gestrelius – a bit better.
Staffan Gestrelius has a Master of Science degree in Technical Physics and a BA in Business Administration from the University of Lund. After 10 years at the university and another 10 years at big companies Gestrelius co-invented the interactive graphical interface QlikView, which led to the creation of QlikTech International AB, where he also worked as CEO for the first six years.
Staffan Gestrelius was IT Manager at Astra Draco when he founded QlikTech in 1993 with Björn Berg.
“We did a consultancy work for Astra Draco. It became such an exciting product that we could apply for a patent, “says Staffan Gestrelius to Sydsvenskan in an article from 2010.
Qliktech expanded, but much of the revenue came from consulting work.
“The most critical point was the mid 1990s. For many years, when we carried out the balance between developing and providing us with consultancy work, Staffan Gestrelius says in the article.
In 2001, Staffan founded the company Capish and now serves as Chief Scientist and Chairman of the Board. Capish is a software company developing innovative products for data integration and data exploration. He is also involved in various degree in several other companies in the region.
How it works
Each mentor will offer a total of ten hours of mentoring during 2018 and to win the award – two hours in a one on one meeting with each mentor – you need to compete with the winning argument of why it should be you!
You as a mentee will be responsible for booking the meetings and prepare scaleup related questions to discuss. At the end of the year, the mentee will provide Ideon with feedback about what they learned, you will also be featured in social media stories during the year.
Five lucky winners will be awarded the 35th Anniversary Mentorship Award on the evening of September 28, when we celebrate 35 years of innovations in the park.
Who can apply?
The mentorship program is open for applications for entrepreneurs who are currently at Ideon Science Park.
So what are you waiting for, apply today for the chance to a one-on-one conversation with Staffan!
Roar Nigeria to be part of Facebook’s global startup network
Double history has been written. First, the American digital giant Facebook just launched a huge startup initiative in Nigeria, NG hub. And secondly, the new business incubator at University of Nigeria Nsukka, Roar Nigeria is one of the partners. This is yet another milestone achievement for the incubator, showing it is becoming THE startup hot spot in southeast Nigeria.
“This is the first of its kind of collaboration for Facebook in the whole of Africa and we are happy that Roar Nigeria from UNN made the starting line-up” says one of the founders of the incubator and also alumni of UNN, Charles Emembolu.
Facebook has 22 million monthly active users from Nigeria and has big plans for its business in Nigeria. Facebook plans to host developers, start-ups, and the wider tech community across Nigeria that it hopes will stimulate community collaboration, learning, and idea exchanges. The partnership with Roar Nigeria will include support in areas such as startup funding, equipment, mentorship and collaboration between local and international hubs.
“Technology provides expansive opportunities to engage young, creative and resourceful Nigerians, especially, in delivering solutions to challenges across communities here in Nigeria,” Ime Archibong, Facebook’s Vice President of Partnerships said to Business Day.
The partnership with Facebook will give Roar Nigeria another great quality stamp as they continue to implement their startup program based on lean startup and design thinking methodologies. The partnership will enable the startups at Roar Nigeria to get an even broader international network and help with using Facebook as a tool to develop and market their startups – Facebook being one of the strongest tools today for digital marketing for entrepreneurs.
The startups at Roar Nigeria are very excited about this development. The co-founder of TrillzApp, Nzeako Kosisochukwu, says: “I think the Facebook agreement will broaden our horizon, boost team spirit, and make it easier for users to identify with our brand”. And Precious Chuks, co-founder of RiteNanny adds: “It will be an exposure to a world of endless possibilities”.
The hub will feature dedicated Facebook spaces, where many of Facebook’s training sessions will take place, and a space where people with creative minds can advance their skills.
“This is not only a great moment for Roar Nigeria, but also a great moment for UNN. It will boost the image of UNN and create an even bigger flow of talents coming to our great University. It will also be an important part of the development of the Lion Science Park at UNN which is proceeding rapidly with the help of Ideon Science Park from Sweden”, says the Vice Chancellor of University of Nigeria, Professor Benjamin Ozumba.
Facebook has also announced partnerships with seven other hubs across the country. The hubs include CC HUB (Lagos); Ventures Platform (Abuja); nHub (Jos); Colab Hub (Kaduna); DI Hub (Kano); Start Innovation Hub (Uyo); and Ken Saro Wiwa Hub (Port Harcourt).
The Roar Nigeria business incubator – a hotspot for Nigerian startups
The incubator Roar Nigeria started 2016 and now has 12 startups in areas ranging from eHealth to mobile services and hardware solutions. It is one of the many achievements of the Vice Chancellor of University of Nigeria, Professor Benjamin Ozumba in collaboration with BOC (Benefiting Our Communities) Innovations, a private sector organization led by Charles Emembolu. The incubator is run in close relationship with Ideon Science Park of Sweden.
“You don’t realize how much you need this until you actually do the work”, this was said by Vala Zulfiu, Marketing & Communications Specialist at Sensative AB about the value tree workshops they had with Carin Madsén Kollberg a few months earlier. She accompanied Carin at the Marketing and Sales network to talk about and shared her experiences from working with value proposition design and how it has helped the team at Sensative.
Carin Madsén Kollberg came to our network to give us an introduction on how to define product’s different values and structure a tree. “When we communicate about a product, we are often good at describing the product’s values on a high level and the functions down in the product, but not how they are linked. The tree creates these connections and can be used to, communicate with customers in a better way to create trust”, Carin said.
Carin used a special water bottle as an example during the workshop for everyone to focus on when finding the values. “Customers are looking at the product in different ways. Some are interested in technical features, other in what gains the product will give or what it can bring as future possibilities. In this workshop we will put them together”, Carin said. “When you have built your value tree you can pick out the “right” values that help the customers with their challenges. “What you pick and highlight depends on the customers and their needs. You need to focus on the problems in that customer’s type of market”, Carin said.
“When talking to customers they will find appeal in different aspects of the value tree, like value or realization. You can see how it is all linked together, and so can they, but they might be persuaded by different values.”
Creating a value tree is a continuous job
“It is important that you bring a diverse team to the table when you do the value tree, so that they represent different parts of the organisation. Do it in at least two sessions, so that you will have time to reflect between the sessions”, Carin said.
Now it was time get to the practical parts of the workshop! We started by writing down all the benefits of the product, then grouped them into two categories; closer to the product or closer to the customer. The next step was to group the benefits into realisation, features, concept and values.
“When you have done this, you will have a tool where you can create the right messages to your different customer groups. Focus on your customer’s pains and gains, because if you can fix those you will more easily connect with the customer”, Carin explained.
“You must do this work continuously, you need to have a review process in place. The markets are changing so quickly and you need to be agile. But if you have learned the tool, you can make the updates continuously. The features might change and develop, but the customer values are less likely to change as often. With the tree, the values are connected to why we can say these things, you can follow the chain. Many companies are good at talking about customer values and the features, but there are usually steps missing and this is where the tree can help you”, Carin finished.
“After doing this value tree workshop we decided to take some time to make a communications plan that complements the marketing plan and that makes sure that our departments align. And having it in a visual way helped us a lot as an organisation”, Vala said.
The workshop was appreciated by all participants and some members in the network talked about coming together and helping each other to make create a value tree for their companies. Are you interested in finding out more about value proposition design? Find out more in the book “Value Proposition Design” or contact Carin for support.
About our speaker
Carin Madsén Kollberg has a unique background as both computer scientists and communicator and long experience as Project Manager and in communicating technical solutions, both external and internal. You can contact her at +46 709 302 684 or firstname.lastname@example.org.
Are you intested in growing your network and knowledge within marketing and sales? Thein join our network and connect with us in our Facebook group!
Ideon Science Park is happy to tell you that we have a new member in our team! Since early March, Neal Greenspan has been leading the EU funded project called MatchIT.
MatchIT will select 28 people to undergo a complimentary education at Lund University focused on IT skills with the main content being Java. These 28 students will then be placed as interns at companies around Skåne who have a need for a recently educated Java programmer.
Neal’s role will be to recruit these companies and get them involved in the process to help make the students as attractive as possible and the course as valuable as possible. A cooperative effort between Ideon Science Park, Region Skåne, Lund University and Arbetsförmedlingen, this is a pilot program which could lead to a country wide initiative within a few years.
There are many ways to get involved! If you’d like more information about how you can participate or if your company is interested in being involved in any way, especially with accepting an intern in February 2019 with the goal of hiring them if they’re a good fit, please contact Neal today at email@example.com.
“I am happy I didn’t know about all the hard work it would take, even if I am glad for the results today”. This was said by Jon Hauksson at our Sharp Minds Session last week. During this breakfast, we met with Jon Hauksson, co-founder of Storytel and Anders Bengtsson, one of the investors in the company. The conversation focused on the ups and downs of Storytel, the relationship between the founders and the investors and what attracts an investor to a company.
“This image is from 2005, very early in our journey. We borrowed a corner at the Storyside stand to showcase our product, then called Bokilur. You can see me and Jonas Tellander, co-founder and CEO of Storytel. We later bought Storyside in 2013.”
Storytel was founded in 2005 by Jonas Tellander and Jon Hauksson, but the company was called Bokilur back then. Jon explained that they had plans to work together with Audible as a partner in the Nordic countries, but the deal was cancelled at the last minute. “We were sad about it for a while, like four hours, and then decided to start our own company”, Jon said with a laugh. “Jonas was working from Switzerland and me from a basement in Staffanstorp and I was getting bored so I went to Ideon Innovation to join the incubator and get an office”, Jon explained how the company ended up at Ideon. “We have our head office in Stockholm today, but some development is still done here in Lund”, he commented.
How did Anders and Jon meet?
“Jonas Sjögren believed in us and invested in our company for many years, but finally he asked us to find other investors and that is how we met Anders,” Jon explained.
“I met Jonas Tellander and Jon at a meeting with Connect Syd. They were on time, which is a very good start,” Anders said. He went on to explain that even though he didn’t know much about streaming services, he was familiar with the publishing industry and he saw that digitalization was coming. This, combined with the opportunity to invest together with two other angel investors from Connect, made him decide to invest in Storytel. Another important aspect for Anders was that he believed in Jonas and Jon and that they were well prepared and had a balanced forecast.
What is a good investor like?
Today, Jon does not have an active role in Storytel, he has instead moved forward as an angel investor himself. Anders still has interests in Storytel and comments that he enjoys the service very much and listens to quite a few audiobooks, especially thrillers. Does Jon have any advice on what to focus on when looking for investors?
If you are looking for an investor, make sure that they believe in you, was the message. “You don’t want investors who only see you as a money maker, you want people who believe in your company and idea,” Jon said.
What do the investors look for?
“I am interested in a long-term relationship when I invest, but I also look at the management and the forecast of the company” Anders explained.
He also said that if you can, you should invest in 8-10 companies to spread the risks, otherwise venture capital funds might be a better option. He too, focused very much on the person behind the company before he made a decision to invest.
“If I like the idea, then I start to look at the person or the team in the company. They have to have endurance, that is the most important factor for me”, Jon said.
Do you want Jon as a mentor?
If you want more business advice from Jon, apply to the Ideon Mentorship Program! He and four other Sharp Minds will meet with five lucky entrepreneurs in 1-1 sessions and the program is open for applications for all Ideon companies with the mindset to grow. Apply here!
With the Ideon Mentorship Program we want to connect the experienced leaders in the park with entrepreneurs who want to learn how to grow their business. The mentors, the experienced leaders, have serious scale-up skills to teach and important connections to offer to the right mentee. By helping each other they can both grow and who knows – it could be the start of something fantastic! Meet our first mentor – Jon Hauksson, co-founder of Storytel and now angel investor!
Jon Hauksson has a Bachelor and Master’s Degree in Computer Science from Lund University. In 2005 he co-founded Storytel Sweden AB together with Jonas Tellander who is the current CEO. In the beginning, the company was called Bokilur.
“This image is from 2005 when me and co-founder Jonas Tellander were offered to borrow a corner at the Storyside stand to showcase our product. Later on, we actually bought Storyside”, Jon explains.
Until recently, Jon was the Technical Manager of Storytel. During the last couple of years Jon has been acting as an Angel Investor for many startups and has now stepped down from the operational role in Storytel. Some of the startups that he has invested in are Delibr, Elobina, Dream Troopers AB (where he is also a Board Member) and Beatly.
About his role as a mentor in the program, Jon has this to say:
“I am in the program to share, meet interesting entrepreneurs, learn new things and hopefully find companies to invest in.”
Sharp Minds Sessions with Jon Hauksson and investor Anders Bengtsson
Want to know more about Jon and his journey with creating Storytel? Then don’t miss the Sharp Minds Session on May 8th! Here, we will hear the story about Storytel and how Anders Bengtsson came to invest in the company. What has the relationship between entrepreneur and investor been like? What was it that grabbed Ander’s interest in the first place? How are Jon and Anders collaborating today? This and more at our first session May 8th at Edison Park. Sign up here!