With the Ideon Mentorship Program we want to connect the experienced leaders in the park with entrepreneurs who want to learn how to grow their business. The mentors, the experienced leaders, have serious scale-up skills to teach and important connections to offer to the right mentee. By helping each other they can both grow and who knows – it could be the start of something fantastic! Here’s your chance to get to know one of our fantastic mentors, Charlotta Falvin!
I’ve worked with so many great entrepreneurs and seen fantastic companies grow. Being a mentor at Ideon gives me the opportunity to meet and inspire a new bunch of great people.
Charlotta Falvin has a Master’s degree in Business administration and economics from Lund University. After she graduated she has had many positions as consultant and manager at various companies, one of them being Axis Communications. She has been the CEO of Zi Corporation, Decuma AB and TAT AB, a company that started at Ideon.
She has been part of the Board of Directors of more than ten companies, like MultiQ International, Axis Communications and INVISIO Communications and served as Chairman of the Board of Directors of seven companies like Barista Fair Trade Coffee, Ideon Open and Teknopol AB. Currently she is Board Member of companies like Net Insigt, CLX Communications and Bure Equity.
The food start-up Renjer Snacks just signed a contract with a private investor from Germany. The company received all the necessary funds to scale up the production of their wild jerky snacks from reindeer, elk and deer in return for 5% of their company shares. With these funds they can cope with the demand occurring from two new partnerships signed with distributors in Finland and Norway, the CFO Tim Schulz says.
The team of Renjer Alex Kirchmaier, Tim Schulz and Anton Vänskä, three former students of Lund University, have worked on this project for almost two years. After their first product, reindeer jerky in a box, which almost turned out to be a shelf warmer, the team did everything but give up. From the beginning, they had built their start-up on a lean cost structure that could sustain these tough times. Even though their first product sold slowly, they knew that customers liked their product, so they listened thoroughly to all the issues they experienced and improved the product precisely according to the feedback they got. As a result they launched three improved products. The plan worked out and the demand skyrocketed. Since January Renjer sold more than 30.000 units of their snack delicacies and the turnover peaked at 250.000 SEK this month.
The CEO Alex Kirchmaier is sure that their whole journey has been important for their success.
“We were convinced to be on the right track. Our first product was developed with the help of over 100 external product testers and we worked hard to fulfil the image of a premium snack, both taste and design wise. However, caught in our entrepreneurial dream we developed a product which had a packaging neither convenient nor feasible due to the high production cost. We learned from that and embrace the failure as part of the process. We have done our homework and this investment will help us now to get our business on another level.”, Alex says.
Renjer’s products are available at www.renjer.ky/shop as well as in over hundred partner stores in the Nordic countries.
The weather in May was extraordinary. Sunny and hot, giving us the feeling that there are no cares in the world. The same goes for the business climate in Sweden. Swedish export companies are working on high steam and in the development sector, our pool of software and IoT competences has never been hotter or more sought after. Yes – there might be a risk the well is drying out, but right now we are all feeling pretty good!
In fact, one factor that can stop our companies at Ideon Science Park from growing is the lack of senior software developers. This is one of the few clouds in the sky moving into the summer vacation time. This is why we are so proud of the cooperation with Lund University, Region Skåne, Arbetsförmedlingen, Blekinge Tekniska Högskola and Region Blekinge, where we attract incoming academics and give them a University level fast track education within different areas of programming, project and job culture skills and some Swedish/English skills, and then put them into internship in the companies in and around the park. If you are interested in these internships candidates, just let us know.
Many international delegations – a chance at new partnerships and markets
I am happy to receive lots of interest from international delegations, looking to Sweden and Ideon Science Park for the best innovations and innovation ecosystem in the world. We try to match make with as many of you as possible, I hope you notice our efforts to help you find international partnerships and markets.
From startups to gigants – they are all here
I am also happy to see the increase in female entrepreneurs in the park, due to the thorough work from Ideon Innovation on inclusive and sustainable entrepreneurship. I am just as proud to see that creative connections between startups and large corporations are becoming a standard when reaching for innovation success though the method open innovation. Something that Ideon Open, including the WIN organisation, is working hard with every day. Together, we have an assignment from the Swedish Energy Agency to find and push for more energy related innovations, so if you are developing one of those, you might be hotter than ever right now! Please contact Olof Blomqvist to make sure you are on the hot list!
To conquer the future you need partnerships
At the end of May we had a crowded event called Visioning the Future, where some of our larger companies in the park shared their visions of the future. Karin Stigbahr, our Communications Manager, made an excellent reflection over this day, that was published with IASP, the global association of Science Parks, you can read it here – You can’t survive tomorrow without partnerships.
Let’s keep the heat going
All in all, the sun is shining on us, let’s make the most of it! We all deserve a nice break now, with friends and families. But in August, when we meet again, let’s all keep this heat going! In order to stay hot you need to keep the energy level up. We hope you feel that there is no better place to be than right here, if you want to change the world.
Great news from Ideon Innovation startup ApParkingSpot! They have launched a collaboration with Telia, where real-estate owners will get access to an automated service that lets out parking spaces when they are not being used.
The tenants in the buildings will be offered Telia Sense, Telia’s solution for the connected car. When the tenant leaves the parking lot, Telia Sense keeps track of how long the car is gone and ApParkingspot will check how many vacancies there are at different times. With the help of this information, ApParkingspot can automatically lease some of the available parking spaces through its platform.
“Telia Sense is a perfect match for us. By automating the leasing of parking lots, we get an efficient use of resources while helping drivers looking for parking to find a spot much easier”, says Sasa Farkas, CEO, ApParkingspot.
During Skåne Innovation Week, we gathered some sharp minds to envision the future with us. Together with Andreas Bergh, Lund University, Olof Dellien, Arm, Martin Gren, Axis Communications, P-A Hedin, Sigma Connectivity, Jeanna Kimbré and Johan Svenér, Sony and Henrik Wiberg, Volvo Car Sverige we talked about future trends, challenges and opportunities. We were guided through the day by the amazing Trine Grönlund.
If you believe in a good future, does that mean that you are naive? Andreas Bergh from Lund University talked about how scientists talking about dystopian trends are often seen as more serious compared to the ones talking about opportunities in the future. “Some say cities will be crowded and the countryside will die out, but development is not linear, some will accelerate and others will decrease”, commented Andreas.
“I will probably be the fool in the room but I predict the future to be good! said Olof Dellien, Design Centre Manager and Director of Engineering at ARM. He envisioned a future where we use technology and AI for prevention, like within Medtech where sensors will diagnose you before you get ill and AI can be used to create targeted medicine, just for you.
Another trend that was discussed was the shift from a tech focus to a human centric way of thinking when it comes to future solutions. “We like to talk about poetic intelligence, or quiet tech.
People want to be immersed in technology, but they do not necessarily want to see it,” said Jeanna Kimbré, Director and Head of Design Centre Europe at Sony. “The digital and the real, privacy and openness need to work really well together. Moving into the future we need to think of the Kendo – the look and feel,” said Jeanna.
Henrik Wiberg from Volvo Cars continued and talked about an increased customer focus and the changes in business models within the company; “To prepare for the future diversity we will pivot to where we make it less complicated to own a car, like offering a subscription model.”
Are we being naïve when it comes to AI?
Trine Grönlund asked the question if we are naïve when it comes to automation and AI, should we be more cautious?
“We can’t fight the future, so why not think of it in terms of #cobots rather than man vs machine”, said Olof Dellien from ARM on the question if robots and AI will prove to be the biggest threat to humanity in the long run. Martin Gren from Axis agreed, “we have AI everywhere and still we need humans to go through large amounts of big data. Diverse and creative thinking will always complement algorithms.”
Collaboration is key
The panel of speakers were in agreement that talent attraction, internal processes and partnerships are key if you want to create the future. “Finding innovative ideas within an organisation is not the problem, Martin Gren from Axis said, “it’s finding the time, money and commitment in an organisation to make them happen”.
“Why should we all try to innovate new things, when so many great solutions are already here? No company will survive without partners, said P-A Hedin, Head of Medtech & Senior Director Sales at Sigma Connectivity. “The technology is rarely the problem, within Medtech for instance, legal issues is one of the reasons why the development here is slower compared to other industries.” Johan Svenér Vice President, Research & Incubation & IoT Business Group Europe at Sony agreed, “We work with new ideas in open innovation and with partners to test them out.”
The only way to predict the future is if you can invent it
So how do you predict the future? Well according to Andreas Bergh, Lund University, the only way is to be a part of inventing it.
So, let’s get to it and create a better future, together!
Ideon Science Park has been mentioned as one out of 13 brain belts where the smartest people in the world live and work. Let´s make even more use of that! With the Ideon Mentorship Program we want to connect the experienced leaders in the park with entrepreneurs who want to learn how to grow their business. The mentors, the experienced leaders, have serious scale-up skills to teach and important connections to offer to the right mentee. By helping each other they can both grow and who knows – it could be the start of something fantastic! Here is your chance to get to know one of our amazing mentors – Staffan Gestrelius – a bit better.
Staffan Gestrelius has a Master of Science degree in Technical Physics and a BA in Business Administration from the University of Lund. After 10 years at the university and another 10 years at big companies Gestrelius co-invented the interactive graphical interface QlikView, which led to the creation of QlikTech International AB, where he also worked as CEO for the first six years.
Staffan Gestrelius was IT Manager at Astra Draco when he founded QlikTech in 1993 with Björn Berg.
“We did a consultancy work for Astra Draco. It became such an exciting product that we could apply for a patent, “says Staffan Gestrelius to Sydsvenskan in an article from 2010.
Qliktech expanded, but much of the revenue came from consulting work.
“The most critical point was the mid 1990s. For many years, when we carried out the balance between developing and providing us with consultancy work, Staffan Gestrelius says in the article.
In 2001, Staffan founded the company Capish and now serves as Chief Scientist and Chairman of the Board. Capish is a software company developing innovative products for data integration and data exploration. He is also involved in various degree in several other companies in the region.
How it works
Each mentor will offer a total of ten hours of mentoring during 2018 and to win the award – two hours in a one on one meeting with each mentor – you need to compete with the winning argument of why it should be you!
You as a mentee will be responsible for booking the meetings and prepare scaleup related questions to discuss. At the end of the year, the mentee will provide Ideon with feedback about what they learned, you will also be featured in social media stories during the year.
Five lucky winners will be awarded the 35th Anniversary Mentorship Award on the evening of September 28, when we celebrate 35 years of innovations in the park.
Who can apply?
The mentorship program is open for applications for entrepreneurs who are currently at Ideon Science Park.
So what are you waiting for, apply today for the chance to a one-on-one conversation with Staffan!
Roar Nigeria to be part of Facebook’s global startup network
Double history has been written. First, the American digital giant Facebook just launched a huge startup initiative in Nigeria, NG hub. And secondly, the new business incubator at University of Nigeria Nsukka, Roar Nigeria is one of the partners. This is yet another milestone achievement for the incubator, showing it is becoming THE startup hot spot in southeast Nigeria.
“This is the first of its kind of collaboration for Facebook in the whole of Africa and we are happy that Roar Nigeria from UNN made the starting line-up” says one of the founders of the incubator and also alumni of UNN, Charles Emembolu.
Facebook has 22 million monthly active users from Nigeria and has big plans for its business in Nigeria. Facebook plans to host developers, start-ups, and the wider tech community across Nigeria that it hopes will stimulate community collaboration, learning, and idea exchanges. The partnership with Roar Nigeria will include support in areas such as startup funding, equipment, mentorship and collaboration between local and international hubs.
“Technology provides expansive opportunities to engage young, creative and resourceful Nigerians, especially, in delivering solutions to challenges across communities here in Nigeria,” Ime Archibong, Facebook’s Vice President of Partnerships said to Business Day.
The partnership with Facebook will give Roar Nigeria another great quality stamp as they continue to implement their startup program based on lean startup and design thinking methodologies. The partnership will enable the startups at Roar Nigeria to get an even broader international network and help with using Facebook as a tool to develop and market their startups – Facebook being one of the strongest tools today for digital marketing for entrepreneurs.
The startups at Roar Nigeria are very excited about this development. The co-founder of TrillzApp, Nzeako Kosisochukwu, says: “I think the Facebook agreement will broaden our horizon, boost team spirit, and make it easier for users to identify with our brand”. And Precious Chuks, co-founder of RiteNanny adds: “It will be an exposure to a world of endless possibilities”.
The hub will feature dedicated Facebook spaces, where many of Facebook’s training sessions will take place, and a space where people with creative minds can advance their skills.
“This is not only a great moment for Roar Nigeria, but also a great moment for UNN. It will boost the image of UNN and create an even bigger flow of talents coming to our great University. It will also be an important part of the development of the Lion Science Park at UNN which is proceeding rapidly with the help of Ideon Science Park from Sweden”, says the Vice Chancellor of University of Nigeria, Professor Benjamin Ozumba.
Facebook has also announced partnerships with seven other hubs across the country. The hubs include CC HUB (Lagos); Ventures Platform (Abuja); nHub (Jos); Colab Hub (Kaduna); DI Hub (Kano); Start Innovation Hub (Uyo); and Ken Saro Wiwa Hub (Port Harcourt).
The Roar Nigeria business incubator – a hotspot for Nigerian startups
The incubator Roar Nigeria started 2016 and now has 12 startups in areas ranging from eHealth to mobile services and hardware solutions. It is one of the many achievements of the Vice Chancellor of University of Nigeria, Professor Benjamin Ozumba in collaboration with BOC (Benefiting Our Communities) Innovations, a private sector organization led by Charles Emembolu. The incubator is run in close relationship with Ideon Science Park of Sweden.
“You don’t realize how much you need this until you actually do the work”, this was said by Vala Zulfiu, Marketing & Communications Specialist at Sensative AB about the value tree workshops they had with Carin Madsén Kollberg a few months earlier. She accompanied Carin at the Marketing and Sales network to talk about and shared her experiences from working with value proposition design and how it has helped the team at Sensative.
Carin Madsén Kollberg came to our network to give us an introduction on how to define product’s different values and structure a tree. “When we communicate about a product, we are often good at describing the product’s values on a high level and the functions down in the product, but not how they are linked. The tree creates these connections and can be used to, communicate with customers in a better way to create trust”, Carin said.
Carin used a special water bottle as an example during the workshop for everyone to focus on when finding the values. “Customers are looking at the product in different ways. Some are interested in technical features, other in what gains the product will give or what it can bring as future possibilities. In this workshop we will put them together”, Carin said. “When you have built your value tree you can pick out the “right” values that help the customers with their challenges. “What you pick and highlight depends on the customers and their needs. You need to focus on the problems in that customer’s type of market”, Carin said.
“When talking to customers they will find appeal in different aspects of the value tree, like value or realization. You can see how it is all linked together, and so can they, but they might be persuaded by different values.”
Creating a value tree is a continuous job
“It is important that you bring a diverse team to the table when you do the value tree, so that they represent different parts of the organisation. Do it in at least two sessions, so that you will have time to reflect between the sessions”, Carin said.
Now it was time get to the practical parts of the workshop! We started by writing down all the benefits of the product, then grouped them into two categories; closer to the product or closer to the customer. The next step was to group the benefits into realisation, features, concept and values.
“When you have done this, you will have a tool where you can create the right messages to your different customer groups. Focus on your customer’s pains and gains, because if you can fix those you will more easily connect with the customer”, Carin explained.
“You must do this work continuously, you need to have a review process in place. The markets are changing so quickly and you need to be agile. But if you have learned the tool, you can make the updates continuously. The features might change and develop, but the customer values are less likely to change as often. With the tree, the values are connected to why we can say these things, you can follow the chain. Many companies are good at talking about customer values and the features, but there are usually steps missing and this is where the tree can help you”, Carin finished.
“After doing this value tree workshop we decided to take some time to make a communications plan that complements the marketing plan and that makes sure that our departments align. And having it in a visual way helped us a lot as an organisation”, Vala said.
The workshop was appreciated by all participants and some members in the network talked about coming together and helping each other to make create a value tree for their companies. Are you interested in finding out more about value proposition design? Find out more in the book “Value Proposition Design” or contact Carin for support.
About our speaker
Carin Madsén Kollberg has a unique background as both computer scientists and communicator and long experience as Project Manager and in communicating technical solutions, both external and internal. You can contact her at +46 709 302 684 or firstname.lastname@example.org.
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