Industry Frontiers advise companies on market opportunities in Africa

September 27, 2017News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of  startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: Industry Frontiers

Who are you?

We are Prudence Persson, Founder and Managing Director and Peter Mafuta, Marketing Manager, based in Zambia.

What product or service do you offer?

We help get world-class products into African markets, supporting CEOs, management and sales teams with investment decisions. When it comes to winning in Africa, having the right information, contacts, connections and access to finances is key. Industry Frontiers facilitate partnerships with local partners and provides advice on funding sources for internationalization as well as providing full service marketing for high end products suitable for African markets.

How do you build the right networks?

Through meetings (conferences, seminars) and market investigations (case studies). Together with PMP Innovations, we host two annual live events – Branding Africa Conference held in Sweden and the Zambia Education Fair, a meeting point for industry leaders, academia and government keynotes including African Ambassadors accredited to the Nordic countries.

What benefits would I get from using your services?

Key contacts to buyers, suppliers and funders working with African markets.  Companies get access to a large network of government, industry and academia buyers, suppliers and other partners.

What kind of partners or help do you possibly need from other Ideon companies?

Marketing of our services within Ideon. If you are a company with a world-class product suitable for Africa, you are the kind of partner we are looking for!

What kind of support can you offer to other Ideon companies?

Market information, contacts and marketing.

Contact Industry Frontiers

Key contact: Prudence Persson
Phone: +46 703 607 623
Visit our website for more information

Storvix wants to redefine your data storage economics

September 13, 2017News, Startups, WeAreIdeon

We continue our series of  startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: Storvix

Who are you?

We are Maurizio Alpi (Managing Director), Luca Minoja (Chief Product Officer), Giuseppe Schifitto (Customer Success Manager), Sandro Mondini (Software Engineering) and Simone Salerni (Software Engineering).

What need or problem does your product or service solve?

We believe that people and organizations should focus more on what really matters to their business instead of spending precious time in the understanding and management of facilities equipment. IT devices, today, are a core aspect for all the companies, but IT managers and their team are always pressed for time. We know that the workload from Big Data and analytics are considered as primary production data and at the same time data footprints are getting larger. This scenario is posing a huge storage challenge that companies more often have to solve with an IT budget, which is always under pressure.

We can solve this issue by delivering an intelligent data management system that is optimized to manage all the data storage workload with a set-up time under 10 minutes.

What type of product do you offer?

We have designed and built an Intelligent Filer which is a storage-optimized server system empowered with an integrated and cloud-connected operating environment which uses A.I. capabilities to optimize  the management process from data protection to sharing and performance tuning.

What benefits do I get from using your product?

A superior efficiency with a very low TCO, especially compared to the traditional data storage solutions. Your IT team and supervisors will use their time in a much better way and your company will benefit from a modern approach to data storage management.

What kind of partners or help do you need from other Ideon companies?

We are developing our new product line and any help with product and content marketing is always appreciated!

What kind of support or help can you offer to other Ideon companies?

We can help with questions regarding computer data from management to archiving and we can also assist in almost every IT related matters and agile work process definition for tech-companies.

Contact Storvix

Luca Minoja,, +46 739 705 050

Find out more about Storvix

Behind the scenes with VentureCup #instatakeover

September 13, 2017News, WeAreIdeon

With 400 companies and organisations at Ideon, it is difficult to keep track of what everyone is doing. We want to make it easier for all of us to get to know one another by inviting you behind the scenes. Every other week, one company will take over our Instagram account and share their working life with you. Next week, VentureCup will take over our account.

Hello Jonas Lundh, can you tell me a little about VentureCup?

Jonas Lundh
Jonas Lundh

Venture Cup is a non-profit organization that organizes a nationwide competition for startups and entreprepreneurs and a method of developing your business idea. The competition has two phases, during the fall we run “Idea” and during the spring “Startup”, where there are regional finals and the winners qualify to the national finals. The competition “Startup” is open for all startups that have not commercialized revenues exceeding SEK 500 000.

Tell us about the team at VentureCup South? What are your backgrounds?

-The team consists of me (Jonas Lundh), Hilde Zellman and a few student ambassadors. I have worked as an event coordinator and have arranged festivals, fairs and concerts, and used to run my own business as well. Hilde has an MBA and has a degree from the Lund School of Entrepreneurship. She has also worked as a business developer at VentureLab and is running her own business part time.

Can you tell us a little about the national finals?

-There are 15 teams from all over Sweden who are coming to Lund to compete in the national finals, on September 21st. They will be pitching to a national jury who are specially assembled for this event. During the gala in the University building, the winners will be presented and there are four categories; Student superstart, Impact maker, Game changer and Top tech. And of course, the total winner of VentureCup 2017, the Startup of the year.

-Throughout this process, the teams have been pitching before a jury, but they are also receiving training and support from VentureCup. But I want to point out that the jury focuses on the entire business idea, not just the pitch.

-The winners from the regional finals have already won SEK 50 000 each, and in the national finals, the winners of each category will receive SEK 50 000 as well. And the Startup of the year winner receives SEK 100 000. Added to that, some teams compete in more than one category, so there is a lot at stake here!

Who are previous participants of VentureCup?

-We are very proud of all of our teams. Since the start in 1998, over 27 000 entrepreneurs have competed. Some of our previous participants are Raysearch, Hövding, Najell, Scalado, Parkster and Lensway.

What will you be showing us on Instagram next week?

-We will take you behind the scenes, you’ll get to see how we are preparing for the national finals. You might get to meet some of the teams and members of the jury. Don’t miss it, it will be an intense and exciting week!

Find out more

Check out the finalists here

Don’t forget to cheer for Ideon company Vultus who are nominated in the category Student Superstart!

Follow VentureCup at our Instagram here

Students will develop methodology for early B2B and consumer tests

September 11, 2017News
Cecilia Bisgaard, Emma Bodin and Alexander Juul Størner
Cecilia Bisgaard, Emma Bodin and Alexander Juul Størner

This fall, three students from Behavioural Science and Social Anthropology at Lund University will work on finding a way of helping small and large companies approach consumers, users and markets early in the innovation process, based on behavioural studies.

-Our vision is to reduce the gap between innovator and user through early market tests, explains Cecilia Bisgaard. We are looking forward to assisting Ideon companies with our behavioral knowledge, as well as introducing and developing this new perspective on product use. Our task is to set up a service where companies can turn if they want to evaluate the consumer market in order to find out if their product or idea meet the market needs.

-This is to help our companies and other innovative organisations understand the customers better before making a big market launch, says Mia Rolf, CEO of Ideon. In short it is what Apple, Google and Massive Entertainment are doing; releasing early prototypes to collect quick feedback from their markets. This project is supported by professor Ulf Johansson, professor at the School of Economics and Management at Lund University, to make sure the method is scientifically sound and grounded in marketing best practices. We hope this will become one important ingredient in our future offerings here at Ideon, Mia says.

Interviews before the pilot project

To learn more about business needs, the three students will contact Ideon companies and see if there is an interest in joining a pilot project on new perspectives on product development.

-We are setting up 30 minute meetings where we are assessing companies needs and how they are working today. After that, we will start the pilot project, and this will require a bit more time from the participants, but it is free, says Alexander with a smile. The goal is to have a process that the companies can test and quickly get results back.

-If this is something you want to be a part of, please feel free to contact us for a coffee and a chat, says Emma Bodin.

The goal is to have a method developed at the turn of the year, which can then be offered to Ideon companies who want to make early user tests.

-The goal is to offer different types of consumer and user tests, says Cecilia. It may be about functionality, but also packaging, price and marketing. We will base everything on the customer’s needs and see if the offer meets them in the right way.


If you want to know more, please contact:

Emma Bodin

Cecilia Bisgaard

Alexander Juul Størner

Worried about GDPR? We have a checklist for you

August 24, 2017Guides and tips, News, Offer

In May 2018, the new general data protection regulation (GDPR) will enter into force. This might make you worried about what to do and where to start, but don’t worry, Laurita Krisciunaite from Sällberg & Co has put together a checklist that you can follow to get an overview of the work you have in front of you. So let’s get started!

The GDPR largely resembles the current personal data act, but it will also bring some changes. Even though we have had the personal data act for a long time, the management of personal data has not been ideal. This becomes quite obvious when considering that the most commonly used paragraph is called “the abuse rule”. This means that most Swedish companies, authorities and organizations now face a major change in their management of personal data.

By now you should be reviewing what actions you need to take in your organization, in order to cost-effectively and efficiently adapt your business to the new general data protection regulation. The majority of the changes that have to take place should be done before the regulation is in play (and in some cases even before additional Swedish legislation is added). Some organizations will have a lot to do, others less. For this reason, we have created a checklist that you can follow to get an overview of the work you have before you.

1. Prepare and inform the organization

A thorough analysis of the current situation is an important success factor for each GDPR customization project. Personal data management rarely belongs to the core business of a company or organization, but as it is normally done in various parts of the organization, it is simplest if the project is led by the senior executive body. The reason for this is that they have an overview of the business and can easily determine what special needs you have, what resources are available and who will take the main responsibility for the remaining work. Next, you have to make sure to inform, and to different degrees educate, the co-workers in your company.

2. Take stock and document

The next step is to review what personal data you manage in your organization. Sensitive personal data requires you to be extra meticulous in your work. Examine any personal data that adds value or is critical to your business – and that you are entitled to retain – and delete everything else. You must ensure that you are fulfilling the requirements set up in the regulation for each set of information that you wish to keep and make sure that you have a clear purpose for why the data is kept.

3. Keep you customers informed

Once you have decided what personal data you want to keep, you should inform the physical persons whose information you have stored and inform them about:

  • What rights they have
  • How you manage their data
  • Why the data is stored
  • On what legal basis you are doing this
  • How long the data will be stored

You must also inform the data subjects, whose personal information you received from someone else (for example, purchased customer lists) or if you start using information that you collected for another, prior purpose.

This may seem a bit overwhelming, but it is better to be on the safe side, since the penalty fees can reach up to 4 % of your annual turnover. If you start early, you will on addition be able keep good relations with your customers by showing them that you take responsibility for their personal information.

4. Review you collaborations

You need to review collaborations you have with other parties where you share personal data. Do you have subcontractors or do you act as a subcontractor? Make sure that you have data processing agreements in place that regulate your obligations and rights (and appropriately regulate the risks since, according to GDPR, you are jointly responsible for many incidents).

5. Set up processes for the future

The regulation places high demands on organizational and technical safety proceedings. You need to review your systems and what additional actions that will be needed to ensure compliance with the regulation. Be sure to educate your staff, create processes and internal policies on how to handle personal information within your organization, ranging from how to obtain consent to how to delete personal data.

Don’t be afraid, get ahead

Initially, the regulation may seem overwhelming, but do not be afraid of it. The most important thing is to get started early and to take action. Ultimately, it will be a battle for the customer’s trust, as much of the data management in the future will be done based on consent. By doing this job early, you can win big market shares and create much closer relationships with your customers.

Want to know more? Contact Sällberg & Co!

Sällberg & Co is an entrepreneurial business law firm. At the moment, we are focusing on helping companies, authorities and organizations to adapt their business to the new general data protection regulation. We offer courses, consulting services and a proprietary IT solution, we help you to write and review your agreements, perform GAP-analyzes and data protection impact assessments, and much more.

Together with the IT company OMMH Scandinavia and external investors, we have developed GDPR Hero. It is a cloud-based tool that will help both small and large companies, but also authorities to comply with the regulation. GDPR Hero helps you to keep records of your personal data management. You also get access to checklists, standard agreements, news coverage and much more.

Do not hesitate to contact us if you want to know more or are interested in our tool and services!

Phone: +46 46 273 17 17

A quick introduction to GDPR Hero

TÜV Rheinland opens wireless lab at Ideon

June 22, 2017News, WeAreIdeon

The leading test provider, TÜV Rheinland, has expanded its global commitment to wireless communication technology by acquiring a laboratory at Ideon. The acquisition of the laboratory at Ideon also forms the basis for TÜV Rheinland’s newly established national subsidiary in Sweden. By acquiring the laboratory, TÜV Rheinland has expanded its European wireless network into four locations. In addition to the lab in Sweden, TÜV Rheinland also runs the corresponding facilities in Cologne, Nuremberg and Leek (Netherlands).

– We are pleased that the laboratory is being utilized in a global network through TÜV Rheinland, and in addition, our focus areas Future Transportation and Smart Cities gain an important boost through TÜV’s cutting edge competence. It is also an important signal that German companies monitor our Science Park and want to be present here. We further strengthen the ties to our neighboring markets, says Mia Rolf, CEO of Ideon Science Park.

TÜV Rheinland’s Center of Excellence

As a member of the rapidly growing LoRa Alliance, TÜV Rheinland also supports the standardization process as well as testing and certification of products before being launched on the market. To this end, the experts work with specialized laboratories for wireless communication technology and IoT products in Europe and the United States, Japan, South Korea and Taiwan. This way, the test provider is always close to manufacturers and users worldwide and can offer their skills in wireless communication standards. The same applies to Silicon Valley in the United States where the test provider opened the first wireless communications technology laboratory in 1986. Together with the newly opened laboratory in Fremont, California, the facility “TÜV Rheinland’s Center of Excellence Wireless / IoT” forms the hub that performs wireless communication tests throughout North America. Like cyber security and autonomous driving, the expansion of wireless communication technology testing facilities is an example of the future digitization topics that test provider TÜV Rheinland will focus more on in the future.

About the service and the company

TÜV Rheinland is one of the leading tests and pioneers in the entire area of ​​wireless communication technology. TÜV Rheinland, for example, created the world’s first WiFi lab. The experts from TÜV Rheinland were also involved in Bluetooth technology right from the start. In addition, TÜV Rheinland is also the world leader in WiFi, Bluetooth and/or ZigBee for smart home applications, where it checks whether the corresponding devices are in accordance with the wireless communication protocols. TÜV Rheinland tests many different types of appliances and products in its laboratories in Japan and China, where most of these devices are manufactured. Further information is available at and on the TÜV Rheinland platform “Connected to the Future” on the company’s future-oriented topics, Find out more here.

Join Actimate on a 12 week health challenge

June 14, 2017News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of  startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: Actimate

Who are you?

Karolina Silfverberg and Mikaela Persson.

What need or problem does your product or service solve?

We’ve seen that people don’t move enough. Sitting still for too long is dangerous! At the workplace, this leads to lower productivity and increased costs due to sick leave.

How do you accomplish solving this need or problem?

Actimate offers a tool for increased movement and improved health which leads to lower costs due to reduced personnel being out sick and a better team feeling. The product is an app based health activity where companies challenge each other based on who is most active.

What benefits would I get from using your product or service?

The greatest asset of any company is its employees.

Actimate gives your company and your employees an inspiring tool to keep the focus on physical activity. With increased activity, you will feel healthier and happier. Use our app to challenge, engage and motivate your employees.

What kind of partners or help do you possibly need from other Ideon companies?

We are open for cooperation with other companies regarding tech development, partners, marketing activities, networking etc.

What kind of support or help could you possibly offer to other Ideon companies?

We can give your company and your employees an inspiring tool to keep the focus on physical activity. With increased activity, you will feel healthier and happier.

Contact Actimate

Email Mikaela

Phone: +46 76 4147874

Visit our website

Follow us on
Instagram: @actimateofficial

Join the corporate challenge for 12 weeks


Expand your network

If you have any questions regarding this or what is going on at Ideon Innovation, please contact Neal Greenspan. We look forward to helping Ideon companies get to know each other better and open possibilities for cooperation with one another!

Ideas, discussions and robots during Innovation Week at Ideon

June 9, 2017News

Between May 29 and June 2, southern Sweden was buzzing with seminars, events, meetings and exhibitions about innovations. The week is organized by Region Skåne, and there were 140 activities taking place during the week. At Ideon, we hosted two whole day events, as well as a pitching contest within Health Tech. Here is a few highlights from the events.

The overall feeling that we felt during the days was hope. There are many great challenges going forward, but there are also many amazing entrepreneurs and innovators who want to make a difference, who want to contribute to a better world. And we want to be a part of that, together we can create a great future!

Smart Cities

Mats Pettersson, Sensative
Mats Pettersson, Sensative

Per Persson, Director of the Department of Innovation & Economic Development at Lund Municipality started by saying that the municipality can’t do this on their own, collaboration is key in order to succeed with creating a truly smart city.

Eva Dalman, Project Manager for Lund Northeast/Brunnshög continued by saying that when creating this new part of Lund, they focus on finding innovative solutions.

“In order to achieve this, the developers need to collaborate with each other in order to get really innovative in order for us to give them the contracts”, Eva said.

Follow the development of Brunnshög

Mats Pettersson from Sensative, talked about unleashing the power of open IoT.

“The horizontal business model from mobile phone development has not happened yet within IoT, but we are sure that there will be a transformation and we are going to be a part of this”, he said.

Sensative also had their O.I.L = Open IT Lab of 600 m2 open during the day for those who were interested in getting a tour.

“We’ll only use 1/4 of the area and the rest will be open for others to rent with flex or permanent seats” Mats finished by saying.

Get in touch with Sensative here

FutureByLund followed by talking more about the open LORA network that has been established in Lund.

We want to be a meeting place for innovation for all players. It is when different actors come together that new and interesting ideas and collaborations can take flight

Find out more about the LORA network here

Future Transportation

Johan Bjurmar, Koenigsegg and Mia Rolf, Ideon
Johan Bjurmar, Koenigsegg and Mia Rolf, Ideon

Mats Larsson from IUC Syd started by describing the complex challenges that we are facing within the transportation system.

“This is a systemic challenge so we need system solutions for transportation, fuel and energy”, Mats finished.

There was also a long discussion afterwards where the audience talked about the benefits of different fuels, materials for batteries and the need for global strategies.


Nathalie Kinell from Clever talked about the need to support the resellers as the buyers of electric cars make many more trips to the car dealership before making a purchase.

She also talked about the many possibilities with IoT and big data, like being able to charge the car at home when there is the most energy in the system.

“The questions is, who should develop these solutions? The house developer, the energy supplier or the car manufacturer? There are many possibilities for collaboration”, Nathalie said.


Johan Bjurmar from Koenigsegg talked about the innovations needed to build the fastest car in the world.

This started as an idea 23 years ago, now it is reality. A focus on challenges and innovation is key


51 % of transports in cities are light enough and short enough to move by bike. With this statement, Staffan Solve from MOVEBYBiKE changed the focus from cars to bikes.

“One of the main advantages with using bikes for transporting goods is that they are not stationary in the city, they can move around everywhere and do not take up as much parking space as trucks and vans”, Staffan said.

Health Tech

Bonesupport, Eva Liden
Bonesupport, Eva Liden

Marianne Larsson from Innovation Skåne talked about how we can combine life science and connectivity, in order to can claim the area of Health tech in the Nordics. One of the ways to achieve this is by building a Nordic tech and test bed.


Eva Lidén from Bonesupport talked about the development of this company from research at Lund University to a now international health tech company. This is an area that will affect many people; 1/3 women and 1 in 5 men over the age of 50 will experience at least one osteoporotic fracture in their life. One of the challenges is breaking in with a new product in a traditional market:

“It can be difficult to overcome tradition, what people are used to use. You need to have people who know how the market works, because every market is different”, Eva said.

How the Bonesupport products work:
BrainLit treated us to a live demonstration of their intelligent lighting system, by taking the audience to their showroom that was set up at Mobile Heights Center. The light mimics the natural daylight and changes over the day. You can find out more about the daylightindoors from BrainLit here.

Henrik Dahlin from IBM talked about Watson in healthcare. One of the main advantages in using Watson for diagnosis is that the computer can process huge amounts of data:

“A doctor needs to spend 29 hours each work day to absorb latest medical literature, compared to 3 seconds for Watson”, Henrik explained.

Biohacked CEO

Our CEO Mia Rolf got a chip implanted in her hand by Biohax International at their NFC Implant Party. Hannes Sjöblad from BioNyfiken and Jowan Österlund from Biohax also talked about what you can do with a chip implanted in your hand. Mia wants to open doors without keys or tags with her chip, what would you like to do?

Disruptive Morning

The Thursday started of with disruptive morning, with two speakers who are in the middle of disrupting their business area.

Before that, we got an introduction from Richard Dasher from Stanford University who gave his thoughts on what disruptive businesses will look like going forward.

Daniel Persson from Min Doktor talked about the journey that they are on and how digital solutions can support the doctors in their work.

Min Doktor was founded in 2013 by a doctor who saw the need for a new way of working and who saw that digitalization provided an opportunity to improve the situation for both patients and health professionals. Together with expertise in development and IT security, they have built up Min Doktor to become Sweden’s leading digital healthcare provider.

He had some advice as well for those who are thinking about starting a disruptive business:

Don’t be afraid, go for your dream!

Next, an old friend returned to Ideon, Jon Hauksson from Storytel, and he talked about their early days when the company was called “Bokilur”. One of the big game changers for Storytel was when Netflix and Spotify started to grow, then customers got used to subscribing to streaming services. From the start in 2005, Storytel have grown to an international company that have bought other publishing houses. And now they are even producing their own content; “Storytel Original stories”.

How technology saves the planet

William Håkansson, Vultus
William Håkansson, Vultus

Maria Sätherström-Lantz from WIN Water presented some interesting companies with great visions for the future.

Mats Eliasson from ReGen Villages talked about how they want to create a new version of a traditional village, an eco-community that is self-sufficient in terms of energy, waste and food production but highly connected in every way. There are plans for building in Lund as well, and we are looking forward to see those plans moving forward.

William Håkansson from Vultus descibed how they are using weather data, drones and machine learning to reduce the use of fertilizers and pesticides wihtin agriculture.

Today, 90 % of pesticides are wasted, William Håkansson

“This year, even we in Sweden will learn why we need to save water, we need a paradigm shift”, this was said by Sara Sterner from Orbital Systems. Based on founder Mehrdad Mahdjoubi’s work with the NASA Mars missions, Orbital Systems technology has a focus of reducing the waste of water.

Living and Working with Robots

Panel discussion on robotics
Panel discussion on robotics with Johan Wester, Per Sikö (Jayway), Klas Nilsson (Cognibotics), Mattias Fras (Nordea) and Frida Tibblin Citron (IUC Syd)

With this session we wanted to have a conversation about what robotics, AI and Machine Learning is and how it will impact us going forward.

Klas Nilsson and Maj Stenmark from Cognibotics talked about what robots can and can not do and we learned that robots will take over some of our jobs in the future, but not always the ones we think.

“Simple jobs for a human, like cleaning, is not easy for a robot, because it requires adapting to new situations”, Maj Stenmark explained.

Per Sikö and Martin Gunnarsson from Jayway talked about how Artificial Intelligence is changing our world today, and gave a few predictions about the development in the future as well. Per also pointed out that it is easy to focus on the technology, when it is important to think about what the tech can do for the customer.

Mattias Fras from Nordea talked about the big changes that are happening within the financing sector.

“45 % of work in the global economy can be automated, but less than 5% of all jobs can be fully automated”, Mattias Fras said.

Mattias also offered some tips on finding success in this digital era:

  • Have guts, dare to try
  • Have an open mindset
  • Remove conventional waterfall development

Johan Wester hosted a panel discussion with representatives from Jayway, Cognibotics, Nordea and IUC Syd where the focus was on the opportunities, challenges and implications with robotics and AI. The panel didn’t always agree on what robots will be able to do in the future, and how creative jobs they can actually perform. But they all agreed on that the changes are here and that we as humans must change with it. Klas Nilsson summed it up quite well:

This discussion about loosing jobs to robots is wrong, changes like this have always occurred, Klas Nilsson

More material

We will add presentations from the events on the event page.

Article by SISP: Creating the future, robot celebration at Ideon Science Park

Article by Innovation Skåne: Kommer robotarna att ta över världen? Experterna svarar och förklarar

Meet SubDetect – creating underwater communication with ultrasound

June 7, 2017News, Startups, WeAreIdeon

STARTUP NEWS This is the first in a series of company profiles who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

If you have any questions regarding this or what is going on at Ideon Innovation, please contact Neal Greenspan. We look forward to helping Ideon companies get to know each other better and open possibilities for cooperation with one another!

Company Name: SubDetect AB

Who is working in the company?

Ola Albertsson, Jerry Färm and John Berntsen.

What need or problem does your product or service solve?

A new security solution that increase safety for divers.

How do you accomplish solving this need or problem?

By developing a device, DiverFinder, that communicates between divers in underwater conditions.

What benefits would I get from using your product or service?

Comfort and safety when diving.

What kind of partners or help do you possibly need from other Ideon companies?

Ultrasonic sound knowledge in water conditions, production of water proof hardware, webb design.

What kind of support or help could you possibly offer to other Ideon companies?

Hardware construction, software development, arduino solutions, diving.

Contact information

Smart, connected cities – a multitude of opportunities and challenges for Axis

May 19, 2017News

Stefan Alfredsson from Axis started Smart City Square by talking about what a smart city actually is. And even if there is no short definition, he offered a great list of smart city objectives that helps to understand the topic better.

A smart city focuses on…

  1. … Efficiency of services, to ensure efficient use of public resources and high level of citizen service.
  2. … Sustainability, to grow & develop the city with strong consideration to environmental impact.
  3. … Mobility, to make it easy to move around in the city, whether by foot, bike, car, public transport etc.
  4. … Safety & security – a city will not be viewed as smart if the citizens don’t feel safe
  5. … Economic growth, to attract visitors, businesses & investors
  6. … City reputation, to constantly improve the city’s image

In short, a smart city has the overall ambition to improve the quality of life in the city or the livability, Stefan says.

Cameras in the Smart City act on real time data

Axis is acting as an enabler for multiple smart city objectives.

With network cameras, we have moved from forensic recordings to real time action, Stefan says.

Stefan Alfredsson, Axis
Stefan Alfredsson, Axis

Within public security, the cameras can be used to alert for threats and incidents, and help operators decide on appropriate response depending on the situation. They are for instance used by many public transit systems, and this way of working is common also at stadiums, airports and in city surveillance.

Stefan mentioned traffic management as another area where connected network cameras are used. Cameras can automatically detect incidents on the roads and based on this information, traffic management centers can change data on digital road signs to divert traffic to avoid serious congestion. Another use is automatic data collection where cameras count the number of cars passing by, in order to provide valuable statistics to traffic engineers.

“There are many other smart camera solutions and things are changing quickly now. In two years a chip will be able to process the double amount of data compared to today, for half the price, Stefan predicted. This is a great opportunity for us, and partly a challenge – for instance when it comes to predicting tomorrow’s smart city use cases and applications”, he continued.

The collaboration between private and public players is a key to success

In order for a Smart City to succeed, many different players need to be involved. Stefan gave the example of Project Green light in Detroit where Detroit Police Department partnered with local businesses who installed real-time camera connections with police headquarters as part of a crime-fighting partnership. In the first 10 months, the amount of crimes was reduced by 50 % with the participating companies.

“The collaboration between public and private actors is something that we see as a success factor for smart cities moving forward”, Stefan commented.


A big part of the Smart City Square is the exchange of ideas and interaction with the audience. Here are some of the questions from the meeting:

We’ve all been affected by the border controls between Malmö and Copenhagen, could your cameras be helpful here to improve the flow by automatically identifying and clearing regular train commuters?

“We have partners who develop solutions for facial recognition and they are for instance used by casinos, retail stores and public transport projects in different parts of the world. The technology is there, but there is also a challenge of regional laws and regulations, both when it comes to integrity and use of data.”

How can you be sure that the technology in your cameras are not infringing on privacy and integrity?

“We cannot 100% guarantee that. We sell our cameras through partners, and it is finally the end user who is responsible for how the camera is used.”

You have 2500 partners that develop software supporting your cameras, how do you manage this, do you share business models with some of them?

“Well, it is not possible to give all partners the same level of support. We have a development partner program with different loyalty levels, and for the higher levels we collaborate closer when it comes to joint strategies and plans.”

Find out more about Axis

(There was also a big discussion on how business will be affected by the General Data Protection Regulation as of May 2018, you can read more about it here: