AgVital wants to create a support for a healthier lifestyle

April 11, 2018News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: AgVital

Lars Norrman
Lars Norrman founder of AgVital

Hello Lars, can you tell us more about what inspired you to be an entrepreneur and a bit more about your background?

I have worked many years within large corporations like Alfa Laval and Tetra Pak, mostly as a General Director abroad. I helped companies in their change process, supporting them in mapping their challenges and turning them around.

The reason I decided to create AgVital is that when I saw the global food industry and talked with customers I noticed that there was a lot of sugar and starch involved in many foods. Hence, I started thinking about why we are not making better alternatives, but I realized that the market doesn’t have people’s health as their primary goal. Hence, I decided to try and change it on my own by starting AgVital.

Can you tell us a bit more about what AgVital is and does?

AgVital is a digital platform that will help individuals to unconsciously make the right food choices. The digital platform can help people that want to change their eating habits or those that just want to continue eating healthy and make the right food choices. The platform will be personalized to you and provide you with the best possible nutrition information and advice that applies to you. Moreover, AgVital are planning to make a direct connection between the farmers and the consumers at a later stage of our company’s development.

What have been your biggest struggles until now?

When I worked in General Management, everything was much easier and faster because I had a management team and good resources in the company. Together we could make things happen rather quickly, because they were experts in their field.  Now I do not have any of that, hence if I want to learn something I need to do my own research and find my own resources. Hence, it is taking much longer to build the foundation and knowledge of the company and only after those steps can I start to implement the business model and launch the product.

You are part of the incubator at Ideon Innovation; what has that given you?

I think it is a fantastic place, because of the network that it provides, which I think is very important. Pelle, Ola and Kristoffer are great and I get a lot of support from them and others with advice and connections to financial support in and around the park. Whatever kind of resources and network you need, you can find it here. For example, during the Tuesday breakfast I meet so many interesting people that are helping me to bring my business forward and I have even found future partners and customers. It is a great meeting place and a lot of knowledgeable and interesting people that like sharing ideas are here.

What is in the future for AgVital?

We will develop our value proposition and segment our market. After that we will have a beta version of our platform to test it out. Hopefully after that it should take off on a global scale, which has been my goal from the beginning.

In order to contact Lars Norrman you can email him at norrman.lars@gmail.com , call +46 709 361000 or visit him at Ideon Innovation

A passion for nature and sports brought the creators of Suntribe together

April 6, 2018News, Startups, WeAreIdeon

#INSTATAKEOVER Next week, VentureLab company Suntribe will be taking over our Instagram account, so we took the opportunity to talk to co-founder Julia Beyer to find out more about the company and what they will be sharing with us.

Suntribe team
The Suntribe team; Hampus, Karl and Julia

Hey Julia, can you tell us a bit more about who you are and what inspired you to create Suntribe? Who are the people behind Suntribe and your background?

Hi, I’m Julia and one of the co-founders of Suntribe. What inspired me to create Suntribe together with my friends Karl and Hampus was basically our shared passion for nature and sports. None of us was satisfied with the existing offer of sunscreen: more and more studies prove that they cause harm to coral reefs and disrupt our hormones among other side-effects, and neither did they did convince us when it came to water resistance for when we go surfing for example. We became friends during our master’s studies of entrepreneurship at Lund University and decided to take the matter into our own hands and create a sunscreen that we and others are happy with: sunscreen with only good stuff, completely without any dangerous chemicals.

So what makes your product unique?

What makes our sunscreens unique is that they offer insanely effective sun protection completely based on natural and organic ingredients. Our sunscreens block 97% of UVB rays and provide broad spectrum sun protection from UVA and UVB rays thanks to the mineral UV-filter we use, called zinc oxide. All our ingredients are scientifically validated to be safe for both the environment and our health.

You are a part of VentureLab, the student incubator. How long you have been there and what has it given you?

We have been a part of VentureLab since August 2017. What is has given us is a highly motivating and supportive working environment as well as access to a very valuable network spanning all of Ideon and beyond.

What’s in the future plans for Suntribe?

The future is looking very sunny for Suntribe. 🙂 We’re currently planning the launch of some new products and that will continue to be one of our focuses over the next years. We’re also constantly expanding into new markets to spread the word about sunscreens to markets in Europe and other parts of the world.

What are you going to show us during your Instagram takeover week?

I will take you with me on my sales trip by tuk-tuk here in Sri Lanka, you’ll get to see beaches where people surf wearing Suntribe sunscreen as well as what my life looks like at the moment, eating curry in the sweltering heat. It’ll be fun!

Follow along on Instagram

Find out more about Suntribe

See Suntribe’s latest press release

Ideon Takeoff has officially opened!

March 13, 2018News, Startups

Last week, we had a grand opening of Ideon Takeoff, a shared office space where startup companies leaving an incubator in Skåne can spend the next 1,5 years to grow their business with the support of Ideon Science Park. The rent is partly sponsored by the real estate owner Whilborgs and the benefit of sitting in a community with the same kind of challenges, becoming fully commercialized and a healthy growing company, is much appreciated.

“We want to make the transit from the Incubator to the Science Park easier for the companies. You will need to find new connections and new markets and that is what we at Ideon will help you with”, said Event and Delegations Manager Lotta Wessfeldt at the opening of Ideon Takeoff. “We listen to you to find out more about what your needs are so that we can help you grow. Ideon has 400 companies and over 9 000 people working here every day, so there are many useful contacts right here for you”.

“There are 400 companies here and a lot of interactions, but people don’t always see that. There are so many opportunities here and you can learn so much from other companies. At the moment we are three tech companies here at Ideon Takeoff” said Abtin Janinejad from Entowork.

”It is a better work environment. We have space to grow, and we work better here.” says Andy Trinh, programmer at Jibber, one of the companies at Ideon Takeoff

How it works

As a part of the support for SME companies in the park, Ideon Science Park offers a place to land when leaving an Incubator, which normally happens after 1,5 year. At this stage the company has probably found a working business concept and started to grow. Here, Ideon Takeoff offers a flexible office space, where startup companies leaving an incubator in Skåne can spend the next 1,5 years to grow up to maximum 6 persons.

”The companies here are pretty much in the same phase and that makes cooperation’s with each other easy, like finding finances or recruiting.” says Christian Ramel, one of the founders of Memlin.

”Yes, by sitting together like this, we are able to act as a bigger company than we really are” says Abtin Janinejad, founder of Entowork.

”We hope that some of the service and business providers that have supported these companies at the Incubator, want to continue the relationship and start to charge at a low, but growing scale.” says Lotta Wessfeldt.

”We are several organisations working hard to make this the best place to be if you want to change the world – and grow a company” Says Mia Rolf, CEO at Ideon Science Park. ”When we find such an obvious need, that could bridge the Valley of Death for SMEs, of course we need to act.”

Want to join Ideon Takeoff?

Then contact Lotta Wessfeldt and she will tell you more.

 

Park and share everywhere with ApParkingSpot

March 1, 2018News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: ApParkingSpot

Sasa Farkas
Sasa Farkas – ApParkingSpot

Hey, Sasa Farkas, can you explain more about your app? What it does, how does it work?

ApParkingSpot allows everyone to easily rent their parking space when it’s not in use. It can be private individuals, companies or organizations. There are a lot of parking spaces that are empty while at the same time it is impossible to find a vacant parking place. We’ve solved this with our app, which is completely developed. In addition to this obvious idea, we have developed a sensor solution, we call it ASDS, Autosence Detection System, that automates the process of renting out parking spaces.

Can you tell me what inspired you to create it? What problem you wanted to fix?

When looking for parking, often you can see that there are a lot of empty parking spaces (reserved ones). So we wanted to make it possible for people to rent out their spaces during certain hours or days when they are not being used. This way, people can save money, make money and save time trying to find a parking while driving.

Can you tell us more about the team, who you are, what your background is?

I am the CEO and have a master’s degree in Entrepreneurship and a master’s degree in Human Resources at Lund University. I started my own media agency, Creatify Media, with a new idea for outdoor marketing, bicycle basket covers, which has led to major marketing campaigns for Haribo, Momondo, Länsförsäkringar, Uber and Netto across the Nordic region. Erik Glitterstam is our sales person. He has a degree in computer science at Luleå University of Technology and initiator of ApParkingSpot. Staffan Wogenius is our CFO. He has a long experience from entrepreneurship and development projects. He has been the CEO of several public companies, including several with complex development projects. He has mostly worked as a financial consultant in the last 10 years in a listed company in the energy sector.

What benefits will I as a user get from using your product?

Rentiers decide themselves the price and get financial benefit when other people can utilize their parking spaces that normally would be empty. Renters can pre-book and get navigated to the parking space within our app without the hassle of losing time to find one, while saving money as private spaces are usually cheaper than the public ones.

As you know the number of companies in Ideon is huge and they all can help and collaborate with each other. What kind of help or collaboration would you like to have with other Ideon companies?

We are already working together with Sensative and Ideon organizations like Cleantech Scandinavia and Future By Lund. Regarding collaboration with other companies one idea could be to help each other with online marketing. We think that many startups are in need of good marketing and there is a space for improvement regarding better collaborations, referrals to each other and maybe joint campaigns.

Then, on the other hand, in what way and with what you can help other Ideon companies?

We are very open to help out both with our contacts, experience regarding funding and collaborations both regarding technology, AI and marketing efforts.

Behind the scenes with Jonas Michanek and ROAR incubator #instatakeover

February 15, 2018News, Startups, WeAreIdeon

Next week Jonas Michanek and the Nigerian incubator ROAR will be taking over our Instagram account. So we took the opportunity to talk with Jonas Michanek the current incubator manager for ROAR incubator.

Jonas Michanek and ROAR Incubator
Jonas Michanek and ROAR Incubator

Hey, Jonas Michanek, can you tell us a bit more about yourself?

I am a serial entrepreneur and writer, that’s how I usually introduce myself in short. I started several companies, couple of NGOs and one foundation. Some of those companies are Idélaboratoriet, Food to happen and NEW, all of them have an innovation consultancy angle. One of the things that I have started that I am most proud of is a NGO called Social Entrepreneurship Forum (SE Forum). By now SE Forum is 15 years old and it’s headquarter is in Stockholm, but it works all over the world with social entrepreneurship. I have also written couple of books. One of them is the Idea Agent, which is a handbook of creative processes, which has been translated into 4-5 languages and is course literature all around Scandinavia. I have written books about entrepreneurship, about creative industry and how to develop creative industry on a regional level in Sweden and Europe.

If we are talking about my background I have a bachelor degree in Film and Literature, but I also have a master in Business Administration. I love sports, culture and business – I eat it all!

What is your assignment in Nigeria?

I am an Incubator Manager and I am going to help to develop the incubator ROAR Nigeria Hub. It has already started, but it is still in a very early phase. I am going to help with the creation of program, process, the organizational structure and make it an integral part of the Nigerian innovation eco system. It already has a great start because it is based in the great university University of Nigeria Nsukka (UNN).

Can you tell me more about the people that you are working with and about the incubator?

ROAR has 16 teams working in the incubator. Great guys, everything from agricultural tech (how to make the processing of cassava more efficient), to social media apps (like hairstyles swapping apps), to more socially based tickets sales for events, they also have a team with a drone idea. It’s a bit of a mixture, but most of them are concentrated around high tech.

What are you going to show us next week on the Instatakeover?

I think we will show off the teams and they are going to share what they are doing. If they have some questions about Sweden, we can get an exchange and a conversation going. There is a big conference next week IDEON Science Park: Lunda Vision 1st International Workshop, so we will show some short videos from it as well.

Can you tell us a bit more about the conference and its focus?

It is going to be an innovation conference and it’s the first big conference about innovation and science park development in Nigeria. The Lion Science Park (that ROAR is a part of) will be the university based science park in Nigeria. There is going to be a big Swedish-Nigerian knowledge exchange, because there is about 200-300 people coming.

Do you think it’s important and useful to connect the entrepreneurs from Ideon Science Park and Lion Science Park?

I think that from the Nigerian side there is already a lot of interest to connect, but I also think that there are some companies at Ideon that would be interested in such collaboration. The Nigerian companies want to get more knowledge and understanding about tech and for the Swedish companies I think it’s useful to understand the Nigerian and in parts the African market. So, I think there can be great opportunities and exchanges with such collaboration.

Follow Jonas and ROAR on Instagram next week (link)

About ROAR incubator

More about Ideon Science Park and UNN here

 

Xenergic – innovative memory for a connected world

February 14, 2018News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: Xenergic

Xenergic team
Xenergic team

Hey, Babak Mohammadi, can you tell us more about the team, who you are and what your background is?

The team at Xenergic, known also as XENTEAM, is an international team of ambitious engineers who share their passion for energy-efficient circuit design for a greener connected society. Our members are Berta, Caty, Julian, Kevin, Lucas, Roshan and Xiao which proudly all together bring together eight nationalities from different parts of World. All of them have a specialization in integrated circuit design.

The SRAM memory developed by Xenergic AB is the result of many years of research and expertise from Lund University in combination with many years of industrial experience. The company is co-founded by me, Joachim Rodrigues, Anders Berglund and Lund University. I hold a PhD in Electrical Engineering from Lund University and have more than ten years of industrial experience. Joachim is Assc. Professor in circuit design at Lund University and has several years of industrial experience. Anders Berglund has a background as a serial tech. entrepreneur.

Can you explain more about your product?

Xenergic AB develops a new IP for on-chip memories, known as SRAM which is a widely used component in integrated digital circuits such as mobile phones’ processors. The developed IP drastically reduces the power consumption and brings down the area footprint and thus production cost, making it very attractive to low power applications such as battery powered devices. Higher energy efficiency is also necessary for the deployment of a sustainable internet of things (IoT), where low-power and low-cost devices are of vital importance. Memories are area and power bottlenecks in most of the digital designs, and nowadays, roughly 70% of a typical digital chip is accounted for memories.

Can you tell me what inspired you to create it? What problem you wanted to fix if any?

We like to compete and to push ourselves to the best of our ability, so our product was developed from a passion to create the best memory. We wanted to achieve something extraordinary, a memory design that would drastically decrease the power and area cost while at the same time delivers a high performance. After many years of hard work we achieved what we were looking for and designed a memory that not only reduced the size but at the same time reduced the power consumption by more than 90%.

Our memory will be crucial for battery powered mobile devices and the deployment of internet of things, where we will enable more functionality and longer battery life time in mobile phones and Internet of Things devices. Today the memory can make up as much as 70% of the surface area and energy cost of the digital designs. We will change this!

What benefits will I as a user get from using your product?

Our IP will extend the battery longevity of mobile devices and enable the development of new low-power devices. Smaller area footprint of IP comes with the advantage of more functions and lower product cost for the end user.

In what way could help other Ideon companies?

We can help high-tech companies to improve the performance of their application, and we are already collaborating with some global players.

Behind the scenes with Bylife #instatakeover

February 8, 2018News, Startups, WeAreIdeon

Next week Bylife, who was the winner at the VentureCup idea hunt 2017, will be taking over our Instagram account. So we took the opportunity to talk with Erik Wilson the CEO and Founder of Bylife.

Erik Wilson - Bylife
Erik Wilson – Bylife

Hi Erik, can you explain a bit more what your company does? What is unique in what you are providing? What inspired you to start your business?

In short – We (Bylife.io) are bringing nature indoors to improve peoples’ quality of life. This means we are developing what we call “a smart living wall” i.e. a bookshelf, covered with green indoor plants that make you feel great from simply being near it. Just like being outside.

What’s unique about our product is that the wall knows what type of plant sits where and how it should be taken care of. In that way you can sit back and enjoy the plants not caring about maintenance, and start thinking about who you are and how you would like to express yourself in life, by life.

What inspired me in creating it? The nature, seeing how good everyone feel in contact with it, and asking myself – how can nature be more accessible and with us in our day to day life. Since we spend 90% of our time indoors, this is where it must be.

Can you tell me more about the people working at Bylife? What backgrounds do you have and what inspires you while working?

Erik Wilson, CEO and founder. Responsible for customer relations, business development and research, while keeping the team together. Worked with light simulation and light design for 8-months during his graduation project in collaboration with Philips Lighting Research. Has also international research experience and a combined master’s in engineering nanoscience, from the engineering faculty, LTH, of Lund University.

Zacharias Holm, Software developer and system architect, co-founder. Responsible for developing software and homepage where the systems are monitored and managed from. Previously co-founded and run his own software consultancy firm. Background in ‘Design and Information systems’, from Lund University.

Markus Karlström, Mechatronic expert and robotic developer, co-founder. Responsible for development of the aeroponic spot irrigation and the robotic growth light. Background in mechatronic from LTH. Recently returned from a 6-month exchange program at Nanyang Technological University, Singapore.

Oscar Nilsson, Product developer and supply manager. Last year student. Product development, Engineering Mechanics LTH.

Luca Caruso, Business development. 1st  year exchange student from Brazil. Studying industrial engineering.

Petter Andersson, Full-stack developer. 4th year computer engineering student at LTH.

The feedback we get from both customers and potential customers inspires us to continue working and boosts our confidence that we are doing something that will have a large impact on society.

You are part of Venture Lab, what does that give you?

We have been with VentureLab for almost a year now and it is an amazing place to start. Firstly, you realize that you are not on your own and your confidence is boosted by others. You receive valuable tips and contacts from more mature entrepreneurs who usually have a head start compared to you.

What are you going to show us during your Instagram takeover week?

You will get an insight in our daily work-life, hopefully learn something about plants and what easy steps you can take to improve your indoor environment. Also, I will be revealing why we have been working so hard for the past weeks.

If you want to learn more about Bylife visit  https://bylife.io/

If you want to know more about Eric you can read his latest blog post here

Follow Bylife next week on our Instagram

Accumbo wants to empower patients with chronic diseases

January 29, 2018News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: Accumbo

Accumbo photo
Accumbo team

Hello Samuel Börjesson, can you tell me more about who are you and what inspired your team to create Accumbo?

The company was founded by a doctor in Kalmar and he had this idea that you can transform the way traditional healthcare works. Especially when it comes to chronic diseases that are really common nowadays, there is a lot that can be done to treat these patients more efficiently. So, we formed our team last summer and we are now developing our product. Our team is divided into two groups where the medical team is situated in Kalmar and I, together with the development team, are situated in Lund. I work as a product owner/marketing person and I try to make sure we develop a product that fits the customer’s needs. In Kalmar we also have a person focusing on the whole health perspective of our product. She is dealing with how our product can help and inspire our users to live a healthier life.

Can you tell us a bit more about your product? What was the inspiration behind creating it?

Our product consists of connected medical devices that will synchronize data with our app, which we of course are trying to make as user friendly as possible. Our founder wanted to have an easier and better solution for people living with chronic diseases. He was looking at it from a broader perspective and saw that a lot of patients do not get the best possible treatment and that this can be done much more efficiently. By letting patients do their own measurements at home with continuous feedback from the doctor, instead of the traditional way which meant that they will go to their doctor once a year for a checkup, the patients will get a better and more precise treatment. He saw a big potential as the healthcare for these patients were not working in the best way possible, and that there were a lot of benefits from digitizing this process. We are focusing on the patients experience and ability to follow up their condition.

What benefits can I, as a user, get from using your product?

We are helping to empower the people with chronic diseases. We are providing them with the right tools to treat their conditions and to be able to follow it up more efficiently. And with the help of our product, users will have a closer connection to their doctor and will be able to get feedback much faster. Instead of going to the hospital or your caretaker once a year you can do it at home and reach your doctor whenever you want to. One of the biggest benefits with this is the ability for both doctor and patient to look at the development of the disease rather than single measurement values.
In this way our users will save time, have higher convenience as well as getting a better treatment. Moreover, we are not only giving the patients the tools, but also the knowledge to better understand their disease and how they can control it.

What kind of help might you need from other Ideon companies or possible collaborations?

Well right now we are hiring and we are looking for Android, iOS and backend developers that will help us with our app and want to be a part of this journey. We have global ambitions and we want to be a part of transforming the healthcare industry. The whole transformation is happening now and it’s not just a trend in Sweden, but it is a global phenomenon.  The European Union has stated that all member states need to focus on the digitization of healthcare as the costs are increasing, the population is getting older and the percentage of chronic diseases is increasing.

We are also interested in collaborations in regards to working with connected devices as this is one of the major aspects in our product.

What can you provide to the Ideon companies?

In the long term, I think that there are a lot on interesting companies at Ideon that are working within healthcare, so I can see a lot of potential collaborations that can emerge from that in making the whole healthcare more digital. Before this stage though we still need to develop and grow more.

To learn more about Accumbo visit http://accumbo.se/  or email them at info@accumbo.se

A passion for sports and travelling led to the creation of IAMRUNBOX

December 12, 2017News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: IAMRUNBOX

Who are you?

We are young and ambitious team united by a common passion for travelling and sports. Kirill Noskov, the Founder and the CEO, is a passioned commuter himself that enjoys to go to work with his bike or just running. The other memebers of the team are Lina Westin (Head of Product & Design), Jennie Sjöblom (Head of Communication) and Irina Mavrusina (CFO).

IAMRUNBOX Kirill Noskov
Kirill Noskov

Can you tell us a bit about your product?

Many people who run or bike to the office or who go on a short business trip need to get their office clothes with them crease-free. We found it almost impossible to pack business attire into current backpacks without getting shirts wrinkled and trousers creased. After performing market research we realized that we were not alone. To solve this problem, we have developed IAMRUNBOX.

The beauty of IAMRUNBOX is that all products are designed, developed and tested by run commuters, for run commuters and active travelers. Inspired by the smooth clean lines of Scandinavian design and made from revolutionary materials that look as good as they perform, the products within this range allow you to incorporate sports and fitness into your daily schedule, without compromising on business time, family time, or you time.
Our product range consists of backpacks, carriers and accessories designed for sports enthusiasts and travel lovers.

What benefits would I get from using your product?

One of the biggest benefits that individuals would get is that our products are the optimal packing solution for active people, those who enjoy sports and travelling. This is due to the fact that you have stored all of your extra clothes or shoes in the same place. Moreover, by using IAMRUNBOX people have a guarantee that their clothes will be crease free and ready to use.

Our backpacks are from premium quality and made from lightweight materials, which also makes them an ergonomic fit that reduces bouncing when running or biking. Our products have clean and minimalistic Scandinavian design which can make them the new “briefcase” for success and our consumers can use them in every situation.

What kind of partners or help do you need from other Ideon companies?

As now we are in our growth stage we would be interested in working with or receiving advices from companies regarding growth hacking. Moreover we would be willing to start different collaborations with various Ideon companies or even cobranding opportunities. All of those would be due to our desire to learn and get more of a know-how of how you should enter and develop in different markets around the world.

What kind of support or help could you possibly offer to other Ideon companies?

We can help companies with sharing our experience in Crowd funding. Moreover, we have a good knowledge and experience from product development as well which we would be more than willing to share with them.

Contact

Email: kirill.noskov@iamrunbox.com
Phone number: +46 735 000 276
Website: https://iamrunbox.com/en/
Instagram: https://www.instagram.com/iamrunbox/?hl=en
Facebook: https://www.facebook.com/iamrunbox/
Twitter: https://twitter.com/IAMRUNBOX

With high tech materials and sensors, byGrafton want to revolutionize figure skating wear

November 30, 2017Startups, WeAreIdeon

STARTUP NEWS We continue our series of  startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: byGrafton

ByGrafton
Carl Michaelsson, Colin Grafton,  Richie Lundberg

Who are you?

We are Richie Lundberg, CEO, Carl Michaelsson, Creative Director, Colin Grafton, Marketing/Social Media Director and Manette Olsson, Head of Design. 

We have two former professional figure skaters in the team and a designer who has been working with figure skaters for more than 20 years. This, in combination with a creative director who knows his way around materials of all sorts, is a great mix to create a new clothing brand.

Can you tell us a bit about your product?

Figure skaters change their clothes very often due to blade-cuts, ripped pants, cold arenas and warm arenas. Being a figure skater you spend most of your time practicing, both on ice and off ice. Our desire to create a revolutionary fusion of high endurance functionality in material and modern world figure skating fashion design is the core inspiration of byGrafton. This is the first serious and high performing collection that will help professional figure skaters to achieve great results both on ice and off ice.

Professional skaters make the same technical element, jump and spin thousands of times before putting it in their routines at competitions around the world. We want to help them be more efficient during their training process and analyze their movements to help them correct mistakes. We are looking into putting high technological sensors in the second collection to collect data, which they can use, to their advantage and speed up the learning process.

What benefits would I get from using your product?

As a figure skater or other athlete, you would benefit from the materials pushing body heat away from the body, keep warm in cold conditions, keep cool in warm conditions and of course look well dressed all the time. The construction of the garments is made to last longer and get you to and from the ice rinks and arenas without compromising your look.

The technical collection will be great for figure skaters but could be adapted to work fine with other sports as well. By wearing the sensors, your coach or you can monitor speed going into different figure skating jumps, rotation speed and coverage of the ice.

What kind of partners or help do you need from other Ideon companies?

We are always looking into finding interesting “high performing materials” that can be used for sportswear and especially winter sports. Companies working with sensors are also of interest to us, combining sportswear with technology. Companies working with film for commercials are also of interest to us at the moment.

What kind of support or help could you possibly offer to other Ideon companies?

We can help with contacts to clothing factories, technical materials and designers. We have a great knowledge in retail and store concepts as well.

Contact

You want to know more? Contact Richie+46 722 31 90 34