Behind the scenes with Everyday Baby!

September 14, 2018News, Startups, WeAreIdeon

With 400 companies in the park, it can be a bit hard to know what everybody’s doing. That’s why we ask some companies to take over our Instagram account and show us more about who they are and what they do. Next week, Everyday Baby will be taking over and because of that, we took the opportunity to ask Edon Ramadani from the team some questions!

Fredrik Persson, Edon Ramadani and Andreas Bengtsson at Everyday Baby
Fredrik Persson, Edon Ramadani and Andreas Bengtsson at Everyday Baby

What can you tell me about the team at Everyday Baby? Who are you?

Everyday Baby was founded by Edon Ramadani, Andreas Bengtsson and Fredrik Persson. We met each other while studying International Marketing and Sales back in 2008 and we quickly became friends. All the three of us shared the same love and passion for Business and Entrepreneurship. A funny fact is that none of us was a parent when we founded Everyday Baby, and today we have two children each!

How did you come up with your idea?

Me, Andreas and Fredrik, all have a few things in common: an active lifestyle, a great interest in family life and the love of trips to beautiful places. On a lovely sandy beach, we sat in our sun chairs enjoying our trip. We observed a family of two children who had just come down to the beach. We saw the dad heating a baby bottle at the beach bar, but patiently had to wait with his sad baby because the bottle had become too hot. The father tried to both taste and feel the bottle, but could not really tell if the temperature was right. The mother was chasing the oldest child who just wanted to play and swim in the ocean. It was a struggle for her to put on the sunscreen. We discussed how life would change if we became parents ourselves. This became the seed that made Everyday Baby, and the idea that we would work with products that reduce as much stress as possible for families.

We think that if possible, we should focus on what brings joy and love and continue to live a wonderful active lifestyle. Moving forward a few years and we are all dads and still live an active life with our families and our company baby. At this time, we had launched several products that facilitate everyday life for families; SunHero makes the beach days easy when you know that the children will not get burnt in the sun. Feeding bottles and temperature bands in safe materials that keep track of the temperature of the milk. Bath mats that show the right temperature in the bathtub and make sure the children do not slip – everything is perfectly designed to take with you on trips or to friends. Everyday Baby is not the solution to everything, but it’s an important step closer for parents to continue living their active lives with the extra love and joy that children give. That’s what Everyday Babe strives for!

What types of products do you make and sell?

Our mission is to create innovative and safe products for the conscious parents who value safe materials, new thinking, design and functionality.

Some of our products:

  • Temperature Sensing Glass Baby Bottles – The bottles are the lightest glass bottles on the market, they are protected with an Innovative Thin Silicone Coating that prevents the bottle to splinter and also indicates by changing colour when the formula is too hot to drink.
  • Sunscreen Indicators – Small, Round and very Thin plasters that you put on your skin and that shows when to re-apply a new layer of sunscreen by changing colour.
  • Anti-slip Bathmats – Indicates by changing colour when the bathwater is too hot for your baby and they also prevent your baby from slipping in the tub.
  • Feeding line (Silicone Suction Plate, Silicone Suction Bowl, Silicone Spoon, Stainless Steel Cutlery, Silicone Bib and more…) based on good materials, beautiful design and functionality. We say NO to Plastics!

What will you be showing us next week on Instagram?

We will be showing our preparations for the Kind+Jugend Fair in Cologne, which by the way is one of the worlds biggest fair for baby products. We will load the truck on Monday with our products and marketing materials and leave Lund for Cologne.

Then, from Thursday to Sunday we will be standing in our booth and meeting distributors, partners and retailers from all over the world, and we’ll take you along on Instagram!

More about Everyday Baby

Everyday Baby is one of the five companies nominated for the Ideon Stipend 2018 and the winner will be announced on our celebration on September 28th.

You can find out more about Everyday Baby on their website

To the Ideon Instagram account

 

Follow Renjer behind the scenes – Instagram takeover

September 7, 2018Startups, WeAreIdeon

#INSTATAKEOVER │ Next week, the startup Renjer will take us behind the scenes when they take over our Instagram account. We talked to co-founder Alex Kirchmaier to find out more about who they are and what they will be showing us.

What can you tell me about Renjer? Who are you?

We are Alex Kirchmaier, Tim Schulz and Anton Vänskä, three former students of Lund University who are now running the startup Renjer at VentureLab. We have developed wild jerky snacks from reindeer, elk and deer and we recently signed a contract with a private investor from Germany, which will help us scale up our production.

How did you come up with your idea?

Tim came to Lund to study Entrepreneurship, and initially thought he would end up in a team developing an application or a website, as most entrepreneurs do nowadays. When he had to come up with a list of business ideas, a phone call with his father reminded him of a previous holiday in northern Sweden where he had tried some fantastic dried reindeer. Without taking this idea too serious however, he put it on his list and a few days later pitched it to his peers in class. Right afterwards, Anton and Alex approached him, since they found this idea interesting, even though it seemed a bit quirky at first. The three of them made a few experiments with reindeer meat and soon decided that reindeer jerky is a unique product and so delicious that it should not be kept from the market. And so the story of Renjer began…

You are a part of the student incubator VentureLab here at Ideon,what’s it like?

It’s great, we can share ideas and get feedback from others. We love the spirit and energy here!

What will you be showing us on Instagram next week? 

We will show you more of what we do, how we work and maybe even take you along on a tasting as well!

Find out more about Renjer

Follow Renjer on our Instagram here

After skyrocketing demand, snack brand Renjer gets private investor on board

August 14, 2018News, Startups

The food start-up Renjer Snacks just signed a contract with a private investor from Germany. The company received all the necessary funds to scale up the production of their wild jerky snacks from reindeer, elk and deer in return for 5% of their company shares. With these funds they can cope with the demand occurring from two new partnerships signed with distributors in Finland and Norway, the CFO Tim Schulz says.

Renjer team
The Renjer team at Lofoten

The team of Renjer Alex Kirchmaier, Tim Schulz and Anton Vänskä, three former students of Lund University, have worked on this project for almost two years. After their first product, reindeer jerky in a box, which almost turned out to be a shelf warmer, the team did everything but give up. From the beginning, they had built their start-up on a lean cost structure that could sustain these tough times. Even though their first product sold slowly, they knew that customers liked their product, so they listened thoroughly to all the issues they experienced and improved the product precisely according to the feedback they got. As a result they launched three improved products. The plan worked out and the demand skyrocketed. Since January Renjer sold more than 30.000 units of their snack delicacies and the turnover peaked at 250.000 SEK this month.

The CEO Alex Kirchmaier is sure that their whole journey has been important for their success.

“We were convinced to be on the right track. Our first product was developed with the help of over 100 external product testers and we worked hard to fulfil the image of a premium snack, both taste and design wise. However, caught in our entrepreneurial dream we developed a product which had a packaging neither convenient nor feasible due to the high production cost. We learned from that and embrace the failure as part of the process. We have done our homework and this investment will help us now to get our business on another level.”, Alex says.

Renjer’s products are available at www.renjer.ky/shop as well as in over hundred partner stores in the Nordic countries.

Telia and ApParkingspot in collaboration for smarter parking solutions

June 20, 2018News, Startups

Great news from Ideon Innovation startup ApParkingSpot! They have launched a collaboration with Telia, where real-estate owners will get access to an automated service that lets out parking spaces when they are not being used.

The tenants in the buildings will be offered Telia Sense, Telia’s solution for the connected car. When the tenant leaves the parking lot, Telia Sense keeps track of how long the car is gone and ApParkingspot will check how many vacancies there are at different times. With the help of this information, ApParkingspot can automatically lease some of the available parking spaces through its platform.

Sasa Farkas, CEO, ApParkingspot
Sasa Farkas, CEO, ApParkingspot

“Telia Sense is a perfect match for us. By automating the leasing of parking lots, we get an efficient use of resources while helping drivers looking for parking to find a spot much easier”, says Sasa Farkas, CEO, ApParkingspot.

Read the full press release here (in Swedish)

Press release – The Incubator Roar Nigeria at UNN Nsukka becomes part of Facebook’s big investment in Nigeria

June 1, 2018News, Startups

Nsukka, Nigeria June 1, 2018

Roar Nigeria to be part of Facebook’s global startup network

Double history has been written. First, the American digital giant Facebook just launched a huge startup initiative in Nigeria, NG hub. And secondly, the new business incubator at University of Nigeria Nsukka, Roar Nigeria is one of the partners. This is yet another milestone achievement for the incubator, showing it is becoming THE startup hot spot in southeast Nigeria.

“This is the first of its kind of collaboration for Facebook in the whole of Africa and we are happy that Roar Nigeria from UNN made the starting line-up” says one of the founders of the incubator and also alumni of UNN, Charles Emembolu.

Facebook has 22 million monthly active users from Nigeria and has big plans for its business in Nigeria. Facebook plans to host developers, start-ups, and the wider tech community across Nigeria that it hopes will stimulate community collaboration, learning, and idea exchanges. The partnership with Roar Nigeria will include support in areas such as startup funding, equipment, mentorship and collaboration between local and international hubs.

Roar Nigeria Meeting

“Technology provides expansive opportunities to engage young, creative and resourceful Nigerians, especially, in delivering solutions to challenges across communities here in Nigeria,” Ime Archibong, Facebook’s Vice President of Partnerships said to Business Day.

The partnership with Facebook will give Roar Nigeria another great quality stamp as they continue to implement their startup program based on lean startup and design thinking methodologies. The partnership will enable the startups at Roar Nigeria to get an even broader international network and help with using Facebook as a tool to develop and market their startups – Facebook being one of the strongest tools today for digital marketing for entrepreneurs.

The startups at Roar Nigeria are very excited about this development. The co-founder of TrillzApp, Nzeako Kosisochukwu, says: “I think the Facebook agreement will broaden our horizon, boost team spirit, and make it easier for users to identify with our brand”. And Precious Chuks, co-founder of RiteNanny adds: “It will be an exposure to a world of endless possibilities”.

The hub will feature dedicated Facebook spaces, where many of Facebook’s training sessions will take place, and a space where people with creative minds can advance their skills.

“This is not only a great moment for Roar Nigeria, but also a great moment for UNN. It will boost the image of UNN and create an even bigger flow of talents coming to our great University. It will also be an important part of the development of the Lion Science Park at UNN which is proceeding rapidly with the help of Ideon Science Park from Sweden”, says the Vice Chancellor of University of Nigeria, Professor Benjamin Ozumba.

Facebook has also announced partnerships with seven other hubs across the country. The hubs include CC HUB (Lagos); Ventures Platform (Abuja); nHub (Jos); Colab Hub (Kaduna); DI Hub (Kano); Start Innovation Hub (Uyo); and Ken Saro Wiwa Hub (Port Harcourt).

The Roar Nigeria business incubator – a hotspot for Nigerian startups

The incubator Roar Nigeria started 2016 and now has 12 startups in areas ranging from eHealth to mobile services and hardware solutions. It is one of the many achievements of the Vice Chancellor of University of Nigeria, Professor Benjamin Ozumba in collaboration with BOC (Benefiting Our Communities) Innovations, a private sector organization led by Charles Emembolu. The incubator is run in close relationship with Ideon Science Park of Sweden.

Contact: Chinwe Okoli
Incubator manager Roar Nigeria
chinwe@roarnigeria.org
+2348061272449
Roar Nigeria
University of Nigeria
Nsukka
www.roarnigeria.org

 

AgVital wants to create a support for a healthier lifestyle

April 11, 2018News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: AgVital

Lars Norrman
Lars Norrman founder of AgVital

Hello Lars, can you tell us more about what inspired you to be an entrepreneur and a bit more about your background?

I have worked many years within large corporations like Alfa Laval and Tetra Pak, mostly as a General Director abroad. I helped companies in their change process, supporting them in mapping their challenges and turning them around.

The reason I decided to create AgVital is that when I saw the global food industry and talked with customers I noticed that there was a lot of sugar and starch involved in many foods. Hence, I started thinking about why we are not making better alternatives, but I realized that the market doesn’t have people’s health as their primary goal. Hence, I decided to try and change it on my own by starting AgVital.

Can you tell us a bit more about what AgVital is and does?

AgVital is a digital platform that will help individuals to unconsciously make the right food choices. The digital platform can help people that want to change their eating habits or those that just want to continue eating healthy and make the right food choices. The platform will be personalized to you and provide you with the best possible nutrition information and advice that applies to you. Moreover, AgVital are planning to make a direct connection between the farmers and the consumers at a later stage of our company’s development.

What have been your biggest struggles until now?

When I worked in General Management, everything was much easier and faster because I had a management team and good resources in the company. Together we could make things happen rather quickly, because they were experts in their field.  Now I do not have any of that, hence if I want to learn something I need to do my own research and find my own resources. Hence, it is taking much longer to build the foundation and knowledge of the company and only after those steps can I start to implement the business model and launch the product.

You are part of the incubator at Ideon Innovation; what has that given you?

I think it is a fantastic place, because of the network that it provides, which I think is very important. Pelle, Ola and Kristoffer are great and I get a lot of support from them and others with advice and connections to financial support in and around the park. Whatever kind of resources and network you need, you can find it here. For example, during the Tuesday breakfast I meet so many interesting people that are helping me to bring my business forward and I have even found future partners and customers. It is a great meeting place and a lot of knowledgeable and interesting people that like sharing ideas are here.

What is in the future for AgVital?

We will develop our value proposition and segment our market. After that we will have a beta version of our platform to test it out. Hopefully after that it should take off on a global scale, which has been my goal from the beginning.

In order to contact Lars Norrman you can email him at norrman.lars@gmail.com , call +46 709 361000 or visit him at Ideon Innovation

A passion for nature and sports brought the creators of Suntribe together

April 6, 2018News, Startups, WeAreIdeon

#INSTATAKEOVER Next week, VentureLab company Suntribe will be taking over our Instagram account, so we took the opportunity to talk to co-founder Julia Beyer to find out more about the company and what they will be sharing with us.

Suntribe team
The Suntribe team; Hampus, Karl and Julia

Hey Julia, can you tell us a bit more about who you are and what inspired you to create Suntribe? Who are the people behind Suntribe and your background?

Hi, I’m Julia and one of the co-founders of Suntribe. What inspired me to create Suntribe together with my friends Karl and Hampus was basically our shared passion for nature and sports. None of us was satisfied with the existing offer of sunscreen: more and more studies prove that they cause harm to coral reefs and disrupt our hormones among other side-effects, and neither did they did convince us when it came to water resistance for when we go surfing for example. We became friends during our master’s studies of entrepreneurship at Lund University and decided to take the matter into our own hands and create a sunscreen that we and others are happy with: sunscreen with only good stuff, completely without any dangerous chemicals.

So what makes your product unique?

What makes our sunscreens unique is that they offer insanely effective sun protection completely based on natural and organic ingredients. Our sunscreens block 97% of UVB rays and provide broad spectrum sun protection from UVA and UVB rays thanks to the mineral UV-filter we use, called zinc oxide. All our ingredients are scientifically validated to be safe for both the environment and our health.

You are a part of VentureLab, the student incubator. How long you have been there and what has it given you?

We have been a part of VentureLab since August 2017. What is has given us is a highly motivating and supportive working environment as well as access to a very valuable network spanning all of Ideon and beyond.

What’s in the future plans for Suntribe?

The future is looking very sunny for Suntribe. 🙂 We’re currently planning the launch of some new products and that will continue to be one of our focuses over the next years. We’re also constantly expanding into new markets to spread the word about sunscreens to markets in Europe and other parts of the world.

What are you going to show us during your Instagram takeover week?

I will take you with me on my sales trip by tuk-tuk here in Sri Lanka, you’ll get to see beaches where people surf wearing Suntribe sunscreen as well as what my life looks like at the moment, eating curry in the sweltering heat. It’ll be fun!

Follow along on Instagram

Find out more about Suntribe

See Suntribe’s latest press release

Ideon Takeoff has officially opened!

March 13, 2018News, Startups

Last week, we had a grand opening of Ideon Takeoff, a shared office space where startup companies leaving an incubator in Skåne can spend the next 1,5 years to grow their business with the support of Ideon Science Park. The rent is partly sponsored by the real estate owner Whilborgs and the benefit of sitting in a community with the same kind of challenges, becoming fully commercialized and a healthy growing company, is much appreciated.

“We want to make the transit from the Incubator to the Science Park easier for the companies. You will need to find new connections and new markets and that is what we at Ideon will help you with”, said Event and Delegations Manager Lotta Wessfeldt at the opening of Ideon Takeoff. “We listen to you to find out more about what your needs are so that we can help you grow. Ideon has 400 companies and over 9 000 people working here every day, so there are many useful contacts right here for you”.

“There are 400 companies here and a lot of interactions, but people don’t always see that. There are so many opportunities here and you can learn so much from other companies. At the moment we are three tech companies here at Ideon Takeoff” said Abtin Janinejad from Entowork.

”It is a better work environment. We have space to grow, and we work better here.” says Andy Trinh, programmer at Jibber, one of the companies at Ideon Takeoff

How it works

As a part of the support for SME companies in the park, Ideon Science Park offers a place to land when leaving an Incubator, which normally happens after 1,5 year. At this stage the company has probably found a working business concept and started to grow. Here, Ideon Takeoff offers a flexible office space, where startup companies leaving an incubator in Skåne can spend the next 1,5 years to grow up to maximum 6 persons.

”The companies here are pretty much in the same phase and that makes cooperation’s with each other easy, like finding finances or recruiting.” says Christian Ramel, one of the founders of Memlin.

”Yes, by sitting together like this, we are able to act as a bigger company than we really are” says Abtin Janinejad, founder of Entowork.

”We hope that some of the service and business providers that have supported these companies at the Incubator, want to continue the relationship and start to charge at a low, but growing scale.” says Lotta Wessfeldt.

”We are several organisations working hard to make this the best place to be if you want to change the world – and grow a company” Says Mia Rolf, CEO at Ideon Science Park. ”When we find such an obvious need, that could bridge the Valley of Death for SMEs, of course we need to act.”

Want to join Ideon Takeoff?

Then contact Lotta Wessfeldt and she will tell you more.

 

Park and share everywhere with ApParkingSpot

March 1, 2018News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: ApParkingSpot

Sasa Farkas
Sasa Farkas – ApParkingSpot

Hey, Sasa Farkas, can you explain more about your app? What it does, how does it work?

ApParkingSpot allows everyone to easily rent their parking space when it’s not in use. It can be private individuals, companies or organizations. There are a lot of parking spaces that are empty while at the same time it is impossible to find a vacant parking place. We’ve solved this with our app, which is completely developed. In addition to this obvious idea, we have developed a sensor solution, we call it ASDS, Autosence Detection System, that automates the process of renting out parking spaces.

Can you tell me what inspired you to create it? What problem you wanted to fix?

When looking for parking, often you can see that there are a lot of empty parking spaces (reserved ones). So we wanted to make it possible for people to rent out their spaces during certain hours or days when they are not being used. This way, people can save money, make money and save time trying to find a parking while driving.

Can you tell us more about the team, who you are, what your background is?

I am the CEO and have a master’s degree in Entrepreneurship and a master’s degree in Human Resources at Lund University. I started my own media agency, Creatify Media, with a new idea for outdoor marketing, bicycle basket covers, which has led to major marketing campaigns for Haribo, Momondo, Länsförsäkringar, Uber and Netto across the Nordic region. Erik Glitterstam is our sales person. He has a degree in computer science at Luleå University of Technology and initiator of ApParkingSpot. Staffan Wogenius is our CFO. He has a long experience from entrepreneurship and development projects. He has been the CEO of several public companies, including several with complex development projects. He has mostly worked as a financial consultant in the last 10 years in a listed company in the energy sector.

What benefits will I as a user get from using your product?

Rentiers decide themselves the price and get financial benefit when other people can utilize their parking spaces that normally would be empty. Renters can pre-book and get navigated to the parking space within our app without the hassle of losing time to find one, while saving money as private spaces are usually cheaper than the public ones.

As you know the number of companies in Ideon is huge and they all can help and collaborate with each other. What kind of help or collaboration would you like to have with other Ideon companies?

We are already working together with Sensative and Ideon organizations like Cleantech Scandinavia and Future By Lund. Regarding collaboration with other companies one idea could be to help each other with online marketing. We think that many startups are in need of good marketing and there is a space for improvement regarding better collaborations, referrals to each other and maybe joint campaigns.

Then, on the other hand, in what way and with what you can help other Ideon companies?

We are very open to help out both with our contacts, experience regarding funding and collaborations both regarding technology, AI and marketing efforts.

Behind the scenes with Jonas Michanek and ROAR incubator #instatakeover

February 15, 2018News, Startups, WeAreIdeon

Next week Jonas Michanek and the Nigerian incubator ROAR will be taking over our Instagram account. So we took the opportunity to talk with Jonas Michanek the current incubator manager for ROAR incubator.

Jonas Michanek and ROAR Incubator
Jonas Michanek and ROAR Incubator

Hey, Jonas Michanek, can you tell us a bit more about yourself?

I am a serial entrepreneur and writer, that’s how I usually introduce myself in short. I started several companies, couple of NGOs and one foundation. Some of those companies are Idélaboratoriet, Food to happen and NEW, all of them have an innovation consultancy angle. One of the things that I have started that I am most proud of is a NGO called Social Entrepreneurship Forum (SE Forum). By now SE Forum is 15 years old and it’s headquarter is in Stockholm, but it works all over the world with social entrepreneurship. I have also written couple of books. One of them is the Idea Agent, which is a handbook of creative processes, which has been translated into 4-5 languages and is course literature all around Scandinavia. I have written books about entrepreneurship, about creative industry and how to develop creative industry on a regional level in Sweden and Europe.

If we are talking about my background I have a bachelor degree in Film and Literature, but I also have a master in Business Administration. I love sports, culture and business – I eat it all!

What is your assignment in Nigeria?

I am an Incubator Manager and I am going to help to develop the incubator ROAR Nigeria Hub. It has already started, but it is still in a very early phase. I am going to help with the creation of program, process, the organizational structure and make it an integral part of the Nigerian innovation eco system. It already has a great start because it is based in the great university University of Nigeria Nsukka (UNN).

Can you tell me more about the people that you are working with and about the incubator?

ROAR has 16 teams working in the incubator. Great guys, everything from agricultural tech (how to make the processing of cassava more efficient), to social media apps (like hairstyles swapping apps), to more socially based tickets sales for events, they also have a team with a drone idea. It’s a bit of a mixture, but most of them are concentrated around high tech.

What are you going to show us next week on the Instatakeover?

I think we will show off the teams and they are going to share what they are doing. If they have some questions about Sweden, we can get an exchange and a conversation going. There is a big conference next week IDEON Science Park: Lunda Vision 1st International Workshop, so we will show some short videos from it as well.

Can you tell us a bit more about the conference and its focus?

It is going to be an innovation conference and it’s the first big conference about innovation and science park development in Nigeria. The Lion Science Park (that ROAR is a part of) will be the university based science park in Nigeria. There is going to be a big Swedish-Nigerian knowledge exchange, because there is about 200-300 people coming.

Do you think it’s important and useful to connect the entrepreneurs from Ideon Science Park and Lion Science Park?

I think that from the Nigerian side there is already a lot of interest to connect, but I also think that there are some companies at Ideon that would be interested in such collaboration. The Nigerian companies want to get more knowledge and understanding about tech and for the Swedish companies I think it’s useful to understand the Nigerian and in parts the African market. So, I think there can be great opportunities and exchanges with such collaboration.

Follow Jonas and ROAR on Instagram next week (link)

About ROAR incubator

More about Ideon Science Park and UNN here