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DTSTART;TZID=Europe/Stockholm:20251015T074500
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SUMMARY:ComFusion: Demystifying Programmatic Advertising
DESCRIPTION:ON PROGRAMMATIC ADVERTISING: How do you make sure your ads reach the right people\, at the right time\, in the right place — without wasting budget?\nThat’s exactly what programmatic advertising is about. Instead of buying ad space the old-fashioned way\, programmatic uses smart data and AI-driven tools to automate media buying\, target audiences with precision\, and measure impact in real time. It’s one of the fastest-growing areas in digital marketing\, but still one of the least understood. \nThat’s why we’ve invited Caroline Geijer\, an industry specialist in programmatic advertising\, to share insights and concrete examples: \n\nWhat programmatic actually is (in plain language)\nWhy it matters for marketers and communicators today\nHow companies of all sizes can benefit from smarter\, data-driven campaigns\n\nWhen: Wednesday October 15 at 07.45-9.00am\nWhat: Breakfast\, get-together\, and discussions.\nWhere: Backstage\, Agora\, Alfa-huset\, Scheelevägen 15M\, Ideon Science Park \nWhether you’re a marketing professional\, communicator\, or just curious about the future of advertising\, this session will give you the tools to understand and leverage programmatic in your own work. \nSign up now — spots are limited!\nCOMFUSION: A space for sharing knowledge\, building relationships\, and discussing common communications and marketing issues. \nPlease remember to cancel if you’re unable to attend! \nWe understand that things come up — but if you’ve registered and can’t make it\, we kindly ask you to let us know as soon as possible. Your cancellation makes a real difference: it helps us reduce food waste\, manage resources better\, and ensures a great experience for everyone attending. Thank you for your understanding and cooperation!
URL:https://ideon.se/event/comfusion-demystifying-programmatic-advertising/
LOCATION:Ideon Science Park – Room: Backstage\, Scheelevägen 15\, Lund\, 223 63\, Sweden
CATEGORIES:Ideon event,Networking Event
ATTACH;FMTTYPE=image/jpeg:https://ideon.se/wp-content/uploads/2024/12/ComFusion-Ideon-Marketing-Communications-Network.jpg
ORGANIZER;CN="Ideon Science Park":MAILTO:info@ideon.se
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