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Going Global – USA Session

March 4 @ 15:15 - 17:00

Are you ready for USA?
Welcome to Going Global – USA Session with Ideon Science Park and Ideon Innovation.

During this afternoon session, you will get a guide on how to enter the US market.

Take the right steps with guidance from companies and organizations with experience in the US market.

How do I start? Entrepreneurs will share their stories.

The panel of experts: Business Sweden, SACC NY, SACC SFO, NIH Silicon Valley


March 4

15.15 – 17.00


Register here


Read all about the Going Global Project here!


Program 15.15 – 17.00

15.10 The digital doors open

15.15 – 15.20 Welcome!


15.20 – 15.40 The East Coast Market
What is typical of the US market on the east coast?

Where is the best market potential?

How do I find business partners?

Emma Fredwall, COO & Specialist, Business Services Insights & Marketing Analytics at SACC NY (Sweden American Chamber of Commerce New York) will guide us.

Charles Lorum, NIH NY (Nordic Innovation House new York)


15.40 – 15.55 Testimonial: Serstech
Serstech, a young solutions-oriented company based in Lund, Sweden offering solutions to maximise chemical intelligence. Johan Raneke, Chief Sales Officer, will share his experience on entering the U.S market and the lesson learned from the journey.


15.55 – 16.10 Testimonial: Zaplox
Zaplox offers a mobile check-in and mobile keys to the hospitality industry in Europe and North America. The company has established and grown their US business by mixing direct sales with selling through their continuously growing partner network. Pernilla Brodd, Zaplox CMO and responsible for Zaplox global partnerships will share the insights on why Zaplox partner strategy has helped the company extend their US footprint.


16.10 – 16.20 What about investors?
Arne Tonning, Venture capitalist at Alliance Venture. Arne is a venture capitalist with10 years’ track-record focused on value creation resulting from building great, high growth companies. Specializing in deep tech and growth thru market expansion.


16.20 – 16.40 The West Coast Market
What is typical of the US market on the west coast?

How does the Swedish products and innovations meet the US entrepreneurial spirit?

What cultural differences do I have to take into account?

How do I find business partners?

The Panel of experts will guide us:

Therese Klasson, Business Sweden San Fransisco

Mats Andersson SACC SF (Sweden American Chamber of Commerce, San Fransisco)

Jenny Nordlöw, Project Manager Prins Daniels Fellowship at NIH (Nordic Innovation House Silicon Valley)


16.40 – 16.55 Testimonial: Lookback
Lookback was started as a spin-off from Spotify, based on Spotify’s need to understand and collaborate around the user experience of their mobile apps. Lookback was founded 2013 and relocated to Silicon Valley 2015. May Roen, CFO at Lookback, will share their experience in entering the US market.


16.55 – 17.00 Wrap up and the best take-aways from this webinar


Moderator: Neal Greenspan
Neal Greenspan is an American who has lived in Sweden since 2004. He’s worked in the Swedish Innovation ecosystem and with startups for the past 9 years including being a part of an IoT startups journey into the American Market. He’s known around Ideon Science Park as a pitch coach and enjoys his role in helping startups and scaleups to grow.


Going Global is supported by Exportcentrum Skåne

Does your company want to grow in an international market?

Exportcentrum Skåne is a collaboration in which Region Skåne and the Swedish Growth Agency (Tillväxtverket) are included with the aim of simplifying for companies to grow internationally.

Behind the Exportcentrum Skåne are the internationalization and export promotion actors – ALMI, Business Sweden, Exportkreditnämnden (EKN), Européan Enterprise Network (EEN) and Invest in Skåne.



March 4
15:15 - 17:00
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