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Learn the secrets of inbound and content marketing for life sciences
June 25 @ 15:00 - 16:00
Inbound and content marketing are revolutionizing how we communicate, and how we sell products and services in the life sciences. From mapping your customer journeys to creating content offers, are you using inbound marketing effectively?
Register here: https://bit.ly/2C5fpM5
This sixty minute session presented by experts and thought leaders in life science marketing will cover:
* Understanding how to start developing an inbound and content marketing program
* Identifying your key audiences and creating relevant content that builds a relationship and thought leadership
* Mapping the customer journey as well as understanding the benefits of using a marketing automation platform
The webinar is aimed at intermediate level digital marketers.
The webinar will feature four speakers who will each cover a critical area of inbound marketing with a brief Ted-style presentation focused on key take-aways. The topics covered will be:
* How does content and inbound marketing work in the life sciences?
* Why you should start by defining your ideal buyer personas
* How to map your content to your customer journey
* What makes HubSpot different as a marketing automation and lead nurturing solution?