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The pharma rep of tomorrow, today – MVA Good Morning Meeting

June 21, 2018 @ 08:30 - 10:30

Fast-track a new paradigm for your sales reps and MSLs

Your reps and MSLs may have sales skills, but that’s not how they’ll define their future success. The minimum expectation will be far higher: we need trust creators, data sourcers, inspiring educators, fonts of patient insight, entrepreneurial line-managers and customer experience generators – all within a single person!

How can one rep deliver so much? It’s certainly a big ask. They need to be armed with knowledge and tools that go way beyond what is imagined today. Our customers have been given higher expectations by their experiences outside of pharma; they’re working with yet-higher expectations from patients, and now it’s time for us to catch up.

Date: 21st June 2018
Time: 8:30 – 10:30
Venue: Medicon Valley Alliance, Arne Jacobsens Alle 15, 2300 Copenhagen S, Denmark, Ground floor


Organised in conjunction with Qstream and Enterprise Ireland, we would be delighted if you could join us for an interactive “Good Morning Meeting” on this topic. It’s now time to walk the talk, support the development of pharma reps, lift the role of medical affairs and truly deliver on a patient-centric mandate.


June 21, 2018
08:30 - 10:30
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