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Visioning the Future

May 31, 2018 @ 13:30 - 17:30

Ideon celebrates 35 years of innovations, but instead of looking in the rear-view mirror, we look to the future! What trends do we see, what innovations will be possible? Together with ARM, Axis, Sigma Connectivity, Sony and Volvo Cars, we envision the future!

On this day, the Ideon companies will take the stage and talk about their thoughts on future trends within smart cities, future transportation, healthtech and smart materials. How will the world around us change as more and more devices, things, cars, buildings and even cities become smart and connected?

Experts from Lund University, Andreas Bergh and Joakim Wernberg will talk about what megatrends will shape cities in the future – and how? They will discuss different ideas about what trends are changing society today, identify trends that are new and possibly accelerating and discuss implications for cities, society and business.

A panel will discuss how these coming trends will impact the society, industry and the general public. You are of course welcome to be a part of the discussion by sharing your visions of the future and ask the companies questions!

We close the day with an after work together with Ideonfonden where we will toast to a brilliant future!


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What will the companies talk about?

The future by ARM

ARM provides computing capabilties everywhere where computing can happen, and in the coming years computing will be more pervasive, more diverse, and more energy efficient. ARM’s presentation will be based on the concept “Smart Everything” – how the world around us changes as more and more devices around us become “smart”. We will also invite the visitors to contribute their own ideas to our vision.

The future by Axis

The pace of technological innovation is such that even the most fantastic of imagined futures seem like they could easily become reality. As existing technologies reach maturity, unforeseen developments arrive ever more quickly, and innovations make the leap from consumer applications to business (and vice versa), we at Axis constantly seek to find those that have the potential to add value to our own business and those of our customers. As we look ahead, we have tried to identify some trends that we think will have an impact on our society, our industry and our business. These trends will be presented by Axis on May 31, as well as in Axis’ stand during the week.

The future by Sigma Connectivity

P-A Hedin will share everything you need to know about MedTech! Apps, smartphones, connected homes and VR are now a part of our everyday lives. We are connected 24/7 and are well informed when it comes to the advances of science and technology. So it comes to no surprise that we expect exactly this when we enter a hospital or care facility. But this is not the case. Why?
This presentation will explore exactly that.

The future by Sony

Jeanna Kimbré, Director and Head of Design Centre Europe

An inspiring glimpse into the future of Sony’s design vision, reflected in products such as the smart projector Xperia Touch and the robot pet Aibo, and concepts like the self-driving Sony cart, as well as impressions from the Sony design exhibition at Milan Design week.

Johan Svenér, Vice President, Research & Incubation & IoT Business Group Europe

Based on vast technology assets, products and knowhow, Sony is already now offering and co-creating sustainable IoT and digitalization of solutions for the future, focusing on true customer and end-user value. Johan will talk about how Sony encapsulates and packages evolving technologies in products and services that truly simplify and increase efficiency in business and everyday life.



The future by Volvo Cars

Henrik Wiberg, Volvo Cars

Henrik Wiberg, Volvo Cars

Volvo will talk about the theme “Innovating towards a purpose”.

Our speaker: Henrik Wiberg, Leading a diverse team within Vehicle Software & Electronics working with strategy development, innovation portfolio and innovation capabilities.

The current mobility paradigm has been ongoing for over 100 years and now we face a major shift due to many different forces that interplay. What is the fundamental forces at play and how do we currently act within Volvo Cars to be successful within the next mobility paradigm?



About our Experts from Lund University

Andreas Berg, Lund University

Andreas Berg, Lund University

Andreas Bergh is associate professor in Economics at Lund University and research fellow at the Research Institute of Industrial Economics in Stockholm. His research concerns the welfare state, institutions, development, globalization, trust and social norms. He has published in scientific journals in Economics, Sociology and Political Science and is the author of ‘Två filter: Varför du har fel om nästan allt, men ändå inte vill ändra dig’ (Ohlininstitutet, 2017. He has a monthly column in Sweden’s biggest newspaper, Dagens Nyheter.

Joakim Wernberg, Lund University

Joakim Wernberg, Lund University

Joakim Wernberg has a PhD in economic geography from Lund university. His dissertation is on economic activity and innovation in cities, and Wernberg specializes in urban economics, agglomeration economies, social interactions and quantitative analysis. Joakim has a general interest in the interaction between technology and society and he holds a fellowship at Lund University Internet Institute (LUii). He has worked on issues concerning the single digital market, big/open (government) data, internet governance and digital entrepreneurship.He is currently a senior policy analyst at the Chamber of Industry and Commerce in Southern Sweden (Sydsvenska Industri- och Handelskammaren).



May 31, 2018
13:30 - 17:30
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