STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: ApParkingSpot

Sasa Farkas
Sasa Farkas – ApParkingSpot

Hey, Sasa Farkas, can you explain more about your app? What it does, how does it work?

ApParkingSpot allows everyone to easily rent their parking space when it’s not in use. It can be private individuals, companies or organizations. There are a lot of parking spaces that are empty while at the same time it is impossible to find a vacant parking place. We’ve solved this with our app, which is completely developed. In addition to this obvious idea, we have developed a sensor solution, we call it ASDS, Autosence Detection System, that automates the process of renting out parking spaces.

Can you tell me what inspired you to create it? What problem you wanted to fix?

When looking for parking, often you can see that there are a lot of empty parking spaces (reserved ones). So we wanted to make it possible for people to rent out their spaces during certain hours or days when they are not being used. This way, people can save money, make money and save time trying to find a parking while driving.

Can you tell us more about the team, who you are, what your background is?

I am the CEO and have a master’s degree in Entrepreneurship and a master’s degree in Human Resources at Lund University. I started my own media agency, Creatify Media, with a new idea for outdoor marketing, bicycle basket covers, which has led to major marketing campaigns for Haribo, Momondo, Länsförsäkringar, Uber and Netto across the Nordic region. Erik Glitterstam is our sales person. He has a degree in computer science at Luleå University of Technology and initiator of ApParkingSpot. Staffan Wogenius is our CFO. He has a long experience from entrepreneurship and development projects. He has been the CEO of several public companies, including several with complex development projects. He has mostly worked as a financial consultant in the last 10 years in a listed company in the energy sector.

What benefits will I as a user get from using your product?

Rentiers decide themselves the price and get financial benefit when other people can utilize their parking spaces that normally would be empty. Renters can pre-book and get navigated to the parking space within our app without the hassle of losing time to find one, while saving money as private spaces are usually cheaper than the public ones.

As you know the number of companies in Ideon is huge and they all can help and collaborate with each other. What kind of help or collaboration would you like to have with other Ideon companies?

We are already working together with Sensative and Ideon organizations like Cleantech Scandinavia and Future By Lund. Regarding collaboration with other companies one idea could be to help each other with online marketing. We think that many startups are in need of good marketing and there is a space for improvement regarding better collaborations, referrals to each other and maybe joint campaigns.

Then, on the other hand, in what way and with what you can help other Ideon companies?

We are very open to help out both with our contacts, experience regarding funding and collaborations both regarding technology, AI and marketing efforts.

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