You can not survive tomorrow if you don’t have partnerships – Visioning the future

June 7, 2018Ideon35, News

During Skåne Innovation Week, we gathered some sharp minds to envision the future with us. Together with Andreas Bergh, Lund University, Olof Dellien, Arm, Martin Gren, Axis Communications, P-A Hedin, Sigma Connectivity, Jeanna Kimbré and Johan Svenér, Sony and Henrik Wiberg, Volvo Car Sverige we talked about future trends, challenges and opportunities. We were guided through the day by the amazing Trine Grönlund.

If you believe in a good future, does that mean that you are naive? Andreas Bergh from Lund University talked about how scientists talking about dystopian trends are often seen as more serious compared to the ones talking about opportunities in the future. “Some say cities will be crowded and the countryside will die out, but development is not linear, some will accelerate and others will decrease”, commented Andreas.

Extrapolate trends

“I will probably be the fool in the room but I predict the future to be good! said Olof Dellien, Design Centre Manager and Director of Engineering at ARM. He envisioned a future where we use technology and AI for prevention, like within Medtech where sensors will diagnose you before you get ill and AI can be used to create targeted medicine, just for you.

AI in medtech according to ARM

Invisible tech

Another trend that was discussed was the shift from a tech focus to a human centric way of thinking when it comes to future solutions. “We like to talk about poetic intelligence, or quiet tech.

People want to be immersed in technology, but they do not necessarily want to see it,” said Jeanna Kimbré, Director and Head of Design Centre Europe at Sony. “The digital and the real, privacy and openness need to work really well together. Moving into the future we need to think of the Kendo – the look and feel,” said Jeanna.

Henrik Wiberg from Volvo Cars continued and talked about an increased customer focus and the changes in business models within the company; “To prepare for the future diversity we will pivot to where we make it less complicated to own a car, like offering a subscription model.”

Are we being naïve when it comes to AI?

Trine Grönlund asked the question if we are naïve when it comes to automation and AI, should we be more cautious?

“We can’t fight the future, so why not think of it in terms of #cobots rather than man vs machine”, said Olof Dellien from ARM on the question if robots and AI will prove to be the biggest threat to humanity in the long run. Martin Gren from Axis agreed, “we have AI everywhere and still we need humans to go through large amounts of big data. Diverse and creative thinking will always complement algorithms.”

Collaboration is key

The panel of speakers were in agreement that talent attraction, internal processes and partnerships are key if you want to create the future. “Finding innovative ideas within an organisation is not the problem, Martin Gren from Axis said, “it’s finding the time, money and commitment in an organisation to make them happen”.

“Why should we all try to innovate new things, when so many great solutions are already here? No company will survive without partners, said P-A Hedin, Head of Medtech & Senior Director Sales at Sigma Connectivity. “The technology is rarely the problem, within Medtech for instance, legal issues is one of the reasons why the development here is slower compared to other industries.” Johan Svenér Vice President, Research & Incubation & IoT Business Group Europe at Sony agreed, “We work with new ideas in open innovation and with partners to test them out.”

The only way to predict the future is if you can invent it

How to predict the future

So how do you predict the future? Well according to Andreas Bergh, Lund University, the only way is to be a part of inventing it.

So, let’s get to it and create a better future, together!

Images from the day

Behind the scenes with ARM

May 12, 2017News, WeAreIdeon

With 400 companies at Ideon, it is difficult to keep track of what everyone is doing. We want to make it easier for all of us to get to know one another by inviting you behind the scenes. Every other week, one company will take over our Instagram account and share their working life with you. This week, ARM has been hosting our account.

Hi Emelie Bågvik Ströbeck, what can you tell me about ARM?

– ARM is the world’s leading semiconductor IP company. We develop and license technology that is at the heart of many of the digital electronic devices sold each year, from sensors to smartphones to servers.

What products or services do you offer?

– We’re intrinsic to the development of technology in billions of products, which touch the lives of more than 80% of the world’s population. From bankers to farmers, students to surgeons, and start-ups to leading companies, we’re bringing people and devices increasingly together as we shape the connected world.

You have offices here in Lund, but also in other locations, where?

– We have offices at 6 locations in the US, 20 in Europe, where Lund is one, and 8 in Asia and the Pacific.

What will you be showing us this week on Instagram?

– A mix of happenings at ARM Sweden. We will show what a day can look like at ARM Sweden.

Are there any areas where you would like a cooperation or exchange of ideas with other Ideon companies?

– We want people to know that we have an office here in Lund!

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