You can not survive tomorrow if you don’t have partnerships – Visioning the future

June 7, 2018Ideon35, News

During Skåne Innovation Week, we gathered some sharp minds to envision the future with us. Together with Andreas Bergh, Lund University, Olof Dellien, Arm, Martin Gren, Axis Communications, P-A Hedin, Sigma Connectivity, Jeanna Kimbré and Johan Svenér, Sony and Henrik Wiberg, Volvo Car Sverige we talked about future trends, challenges and opportunities. We were guided through the day by the amazing Trine Grönlund.

If you believe in a good future, does that mean that you are naive? Andreas Bergh from Lund University talked about how scientists talking about dystopian trends are often seen as more serious compared to the ones talking about opportunities in the future. “Some say cities will be crowded and the countryside will die out, but development is not linear, some will accelerate and others will decrease”, commented Andreas.

Extrapolate trends

“I will probably be the fool in the room but I predict the future to be good! said Olof Dellien, Design Centre Manager and Director of Engineering at ARM. He envisioned a future where we use technology and AI for prevention, like within Medtech where sensors will diagnose you before you get ill and AI can be used to create targeted medicine, just for you.

AI in medtech according to ARM

Invisible tech

Another trend that was discussed was the shift from a tech focus to a human centric way of thinking when it comes to future solutions. “We like to talk about poetic intelligence, or quiet tech.

People want to be immersed in technology, but they do not necessarily want to see it,” said Jeanna Kimbré, Director and Head of Design Centre Europe at Sony. “The digital and the real, privacy and openness need to work really well together. Moving into the future we need to think of the Kendo – the look and feel,” said Jeanna.

Henrik Wiberg from Volvo Cars continued and talked about an increased customer focus and the changes in business models within the company; “To prepare for the future diversity we will pivot to where we make it less complicated to own a car, like offering a subscription model.”

Are we being naïve when it comes to AI?

Trine Grönlund asked the question if we are naïve when it comes to automation and AI, should we be more cautious?

“We can’t fight the future, so why not think of it in terms of #cobots rather than man vs machine”, said Olof Dellien from ARM on the question if robots and AI will prove to be the biggest threat to humanity in the long run. Martin Gren from Axis agreed, “we have AI everywhere and still we need humans to go through large amounts of big data. Diverse and creative thinking will always complement algorithms.”

Collaboration is key

The panel of speakers were in agreement that talent attraction, internal processes and partnerships are key if you want to create the future. “Finding innovative ideas within an organisation is not the problem, Martin Gren from Axis said, “it’s finding the time, money and commitment in an organisation to make them happen”.

“Why should we all try to innovate new things, when so many great solutions are already here? No company will survive without partners, said P-A Hedin, Head of Medtech & Senior Director Sales at Sigma Connectivity. “The technology is rarely the problem, within Medtech for instance, legal issues is one of the reasons why the development here is slower compared to other industries.” Johan Svenér Vice President, Research & Incubation & IoT Business Group Europe at Sony agreed, “We work with new ideas in open innovation and with partners to test them out.”

The only way to predict the future is if you can invent it

How to predict the future

So how do you predict the future? Well according to Andreas Bergh, Lund University, the only way is to be a part of inventing it.

So, let’s get to it and create a better future, together!

Images from the day

Smart, connected cities – a multitude of opportunities and challenges for Axis

May 19, 2017News

Stefan Alfredsson from Axis started Smart City Square by talking about what a smart city actually is. And even if there is no short definition, he offered a great list of smart city objectives that helps to understand the topic better.

A smart city focuses on…

  1. … Efficiency of services, to ensure efficient use of public resources and high level of citizen service.
  2. … Sustainability, to grow & develop the city with strong consideration to environmental impact.
  3. … Mobility, to make it easy to move around in the city, whether by foot, bike, car, public transport etc.
  4. … Safety & security – a city will not be viewed as smart if the citizens don’t feel safe
  5. … Economic growth, to attract visitors, businesses & investors
  6. … City reputation, to constantly improve the city’s image

In short, a smart city has the overall ambition to improve the quality of life in the city or the livability, Stefan says.

Cameras in the Smart City act on real time data

Axis is acting as an enabler for multiple smart city objectives.

With network cameras, we have moved from forensic recordings to real time action, Stefan says.

Stefan Alfredsson, Axis
Stefan Alfredsson, Axis

Within public security, the cameras can be used to alert for threats and incidents, and help operators decide on appropriate response depending on the situation. They are for instance used by many public transit systems, and this way of working is common also at stadiums, airports and in city surveillance.

Stefan mentioned traffic management as another area where connected network cameras are used. Cameras can automatically detect incidents on the roads and based on this information, traffic management centers can change data on digital road signs to divert traffic to avoid serious congestion. Another use is automatic data collection where cameras count the number of cars passing by, in order to provide valuable statistics to traffic engineers.

“There are many other smart camera solutions and things are changing quickly now. In two years a chip will be able to process the double amount of data compared to today, for half the price, Stefan predicted. This is a great opportunity for us, and partly a challenge – for instance when it comes to predicting tomorrow’s smart city use cases and applications”, he continued.

The collaboration between private and public players is a key to success

In order for a Smart City to succeed, many different players need to be involved. Stefan gave the example of Project Green light in Detroit where Detroit Police Department partnered with local businesses who installed real-time camera connections with police headquarters as part of a crime-fighting partnership. In the first 10 months, the amount of crimes was reduced by 50 % with the participating companies.

“The collaboration between public and private actors is something that we see as a success factor for smart cities moving forward”, Stefan commented.


A big part of the Smart City Square is the exchange of ideas and interaction with the audience. Here are some of the questions from the meeting:

We’ve all been affected by the border controls between Malmö and Copenhagen, could your cameras be helpful here to improve the flow by automatically identifying and clearing regular train commuters?

“We have partners who develop solutions for facial recognition and they are for instance used by casinos, retail stores and public transport projects in different parts of the world. The technology is there, but there is also a challenge of regional laws and regulations, both when it comes to integrity and use of data.”

How can you be sure that the technology in your cameras are not infringing on privacy and integrity?

“We cannot 100% guarantee that. We sell our cameras through partners, and it is finally the end user who is responsible for how the camera is used.”

You have 2500 partners that develop software supporting your cameras, how do you manage this, do you share business models with some of them?

“Well, it is not possible to give all partners the same level of support. We have a development partner program with different loyalty levels, and for the higher levels we collaborate closer when it comes to joint strategies and plans.”

Find out more about Axis

(There was also a big discussion on how business will be affected by the General Data Protection Regulation as of May 2018, you can read more about it here: