Jibber wants to improve customer service online

November 21, 2018Startups, WeAreIdeon

We love to brag about our companies and show you what they offer and what they do. One way to do that is to take you behind the scenes of their every day life and to hand over our Instagram account. Next week, Jibber will be taking over, so we took the opportunity to have a chat with CEO Fredrik Broberg.

Hi Fredrik, what can you tell me about Jibber, what do you do?

Jibber is a customer chat that simplifies sales, marketing and customer service on your website and comes with several smart features.

Who’s working at Jibber, what’s your background? How did you meet?

We are currently seven people working at Jibber! The team consists of Fredrik Broberg (CEO), Tuan Nguyen (CTO), Andy Trinh (Developer), Christofer Huynh (Developer), Lovisa Nordström (Marketing), Wilhelm Ewe (Design) and our intern for the next four months – Dariola Pas (Sales).

We met each other through friends and recommendations!

How did you come up with the idea?

A few years ago I (Fredrik) was working with another startup. Soon though, I came to realize that there was a need for a user friendly and affordable chat service on the Swedish market for websites. I decided that I would give it a try and consequently started Jibber.

You were part of Ideon Innovation, what did it mean for you to be part of an incubator?

The incubator gave us the necessary tools and contacts we needed grow our team and consumer base.

What are the future plans for Jibber?

To grow our team!

We are also planning for new features and to improve our service so that we can take our service to other markets outside of Sweden.

What will you be showing us next week on Instagram?

Our daily life at Jibber with everything that it entails, our service that we are very proud of, a few new feature releases that our customers have been looking forward to, customer meetings and so on.

Follow along on Instagram here

More about Jibber here

 

Five lessons from doing business in Nigeria

August 22, 2018Guides and tips, News

By Jonas Michanek, entrepreneur and writer, and working for Ideon Science Park on an assignment as acting Incubator Manager at the Roar Nigeria Hub.

Did you know that Nigeria has around 200 million people? Did you know that it will be the world’s third most populated country in around 30 years? Did you know that Facebook and Google are starting to invest heavily in Nigeria? I did not. But now I do. And here are some other things I learned about when working in Nigeria.

Since November 2017, I have had the privilege to work for Ideon Science Park in Lund on an assignment in Nigeria. The assignment was to start the first university-based startup Incubator and Science Park at The University of Nigeria (UNN), in Nsukka. If you have read Chimamanda Ngozi Adichie’s Half of a Yellow Sun, then you know the setting. UNN is set on the Nigerian countryside with red soil, banana and mango trees, cassava plantations and great views of trees and jungle. And in the middle of that a lively campus with around 40.000 students where all the students, the faculty and their families are part of the campus. The whole city of Nsukka is basically the campus with the staff and services needed to run this academic microcosmos. The concept is very similar to another school I have attended, Duke University in the USA.

University of Nigeria Nsukka UNN

I have been to Africa many times before but never to Nigeria. Here are some of the most important things I learned.

Seventh most populated country in the world

When I ask people in Sweden to guess on how many people live in Nigeria – they often say about around 40-60 million. So did I. There are various numbers circulating – everything from around 180 million to some people arguing that it is even 250 million people. It is now the 7th most populated land in the world – the most populated in Africa – and is estimated to pretty soon being the third most populated country in the world. As population growth is one other big driver of economic growth, the middle class is growing steadily in Nigeria. As Hans Rosling writes in his fantastic book Factfulness, that this is a huge potential for global companies, with much greater potential than many western countries. If you are willing to take the risk…

And for example, Hanna Einarsson is. She is a Swede who started Oriflame in Nigeria and made a big impact, but wanted to do her own thing. So, she started Tribute – a perfume company for the Nigerian population. She saw that the creams and perfumes from Europe did not work so well in the warm weather and did not fit perfectly into the tastes of the Nigerian woman (who wanted stronger and more colorful scents). She is now enjoying tremendous growth with her lifestyle brand in Lagos, maybe (in my opinion) the coolest city in Africa besides Johannesburg, Cape Town or Nairobi.

Small economy – ready for the next step

Even though Nigeria has a great population, the economy in monetary terms is still small. For example, the GDP of Nigeria is only a little more than half of that in Sweden, with it’s 10 million population. And this makes it a market for cheap mass market products. As one of the directors of the leading Nigerian incubator CC Hub in Lagos, Tunji Eleso, told me: “There is a huge market, but still people have very little money. So, the startups we work with have to have “must-have”-solutions at a very, very low price. And go mass market. In 5-10 years, we might have a middle class of size – that can pay more”. So, Nigeria is still a small economy mostly based on the oil industry. But an economy that can be boosted with the right investments in infrastructure.

Infrastructure is still key

It is basic growth economics, but what is the key to economic development in Nigeria? It is infrastructure. As water, electricity and internet (mobile or land-based) is functioning only on and off – it really matters. It is hard to do business today without these services in place. Do you know you know what I experienced as being the biggest problem? Lack of internet. You can have electricity going on and off, because there are batteries and generators. But if the internet is not working (or is really slow or you cannot afford to pay for more mobile connection) – you cannot work in the startup world of today. And most of the incubator attendees have ideas involving internet, mobile and/or software. So, my advice to both the government of Nigeria and companies who want to locate in Nigeria – make sure that the internet works!

Mobile and drones will help Nigeria take a big leap

Even though Nigeria is not yet a booming economy, everybody pretty much has a phone. And it is mostly not phones like iPhones or Samsungs – it is Tecnos and Infinixs. The most used communication tool is WhatsApp. So, make sure you have it installed if you are entering Nigeria.

Facebook also have a huge user base and is a good tool for marketing. So mobile is big. And so are drones! As the roads are very bad in many areas, drone delivery is not a nice to have as when you see the Amazon commercials. Here it is for real. And a big business opportunity for companies. As well as a serious help for emergency situations and for the military. Because of the situation when it comes to infrastructure, Nigeria will skip some development steps and probably take the lead in areas like drones, mobile services for farming, solar panel solutions for rural areas etc.

The youth – the talent – the treasures

Trillz App
The Trillz App team at Roar Nigeria Hub

Nigerians are a young population, the median age is 17.9 years. And they are well educated, the country is bound to boom financially. Mark Zuckerberg has for example invested in Nigeria’s most prominent startup, Andela, which is mainly a software outsourcing company. I think that Nigeria is where India was maybe 15 years ago in this area. And think about what happened to for example Wipro and Infosys – these Indian companies are global star players today. Nigeria has the same potential. And this time, Nigeria has a great opportunity to learn from the ideas and shortfalls of others. Because of the internet, students can get the latest knowledge online, as well as the latest software code for free. President Muhammadu Buhari has called the Nigerian youth lazy. I think that Nigeria’s future lies in the hands of the youth, they are Nigeria’s treasure chest, not the old political and/or company structures. To get a taste of the talent, please look at the startups at the Roar Nigeria incubator that I have been part of.

So, would I invest in Nigeria?  Yes, but I would use local help to get settled. As in all countries you have to get to know the local business culture. How to communicate in the best way. How to manage the work-place. And I would go for the new tech communities with young people having a global outlook. Nigeria is not only a huge market – it is also competing with South Africa of being the African leader and the door to Africa. So, if you make it here, you can make it everywhere in Africa.

/Jonas Michanek, entrepreneur and innovation writer from NEW working for Ideon Science Park

Jonas Michanek and the entrepreneurs at Roar Nigeria Incubator
Jonas Michanek and the entrepreneurs at Roar Nigeria Incubator

Interested in doing business in Nigeria?

If you are planning to invest, locate your business or just want to do some research into the Nigerian market, please join Ideon for the Swedish Innovation Delegation in October. A handful Swedish companies will go together to meet companies, universities, government agencies and lots of talented students. The goal is to start closer business relation and partnership with the Nigerian market.

If you are interested – please contact Mia Rolf, CEO of Ideon: mia.rolf@ideon.se

More on our collaboration with the University of Nigeria Nsukka

Press release – The Incubator Roar Nigeria at UNN Nsukka becomes part of Facebook’s big investment in Nigeria

Behind the scenes with Jonas Michanek and ROAR incubator

Swedish innovation system on export to Nigeria

 

 

After skyrocketing demand, snack brand Renjer gets private investor on board

August 14, 2018News, Startups

The food start-up Renjer Snacks just signed a contract with a private investor from Germany. The company received all the necessary funds to scale up the production of their wild jerky snacks from reindeer, elk and deer in return for 5% of their company shares. With these funds they can cope with the demand occurring from two new partnerships signed with distributors in Finland and Norway, the CFO Tim Schulz says.

Renjer team
The Renjer team at Lofoten

The team of Renjer Alex Kirchmaier, Tim Schulz and Anton Vänskä, three former students of Lund University, have worked on this project for almost two years. After their first product, reindeer jerky in a box, which almost turned out to be a shelf warmer, the team did everything but give up. From the beginning, they had built their start-up on a lean cost structure that could sustain these tough times. Even though their first product sold slowly, they knew that customers liked their product, so they listened thoroughly to all the issues they experienced and improved the product precisely according to the feedback they got. As a result they launched three improved products. The plan worked out and the demand skyrocketed. Since January Renjer sold more than 30.000 units of their snack delicacies and the turnover peaked at 250.000 SEK this month.

The CEO Alex Kirchmaier is sure that their whole journey has been important for their success.

“We were convinced to be on the right track. Our first product was developed with the help of over 100 external product testers and we worked hard to fulfil the image of a premium snack, both taste and design wise. However, caught in our entrepreneurial dream we developed a product which had a packaging neither convenient nor feasible due to the high production cost. We learned from that and embrace the failure as part of the process. We have done our homework and this investment will help us now to get our business on another level.”, Alex says.

Renjer’s products are available at www.renjer.ky/shop as well as in over hundred partner stores in the Nordic countries.

Meet our mentors – Jon Hauksson

May 3, 2018Ideon35, News, WeAreIdeon

With the Ideon Mentorship Program we want to connect the experienced leaders in the park with entrepreneurs who want to learn how to grow their business. The mentors, the experienced leaders, have serious scale-up skills to teach and important connections to offer to the right mentee. By helping each other they can both grow and who knows – it could be the start of something fantastic! Meet our first mentor – Jon Hauksson, co-founder of Storytel and now angel investor!

Jon Hauksson has a Bachelor and Master’s Degree in Computer Science from Lund University. In 2005 he co-founded Storytel Sweden AB together with Jonas Tellander who is the current CEO. In the beginning, the company was called Bokilur.

“This image is from 2005 when me and co-founder Jonas Tellander were offered to borrow a corner at the Storyside stand to showcase our product. Later on, we actually bought Storyside”, Jon explains.

Bokilur at a fair in 2005
Bokilur at a fair in 2005

Until recently, Jon was the Technical Manager of Storytel. During the last couple of years Jon has been acting as an Angel Investor for many startups and has now stepped down from the operational role in Storytel. Some of the startups that he has invested in are Delibr, Elobina, Dream Troopers AB (where he is also a Board Member) and Beatly.

About his role as a mentor in the program, Jon has this to say:

“I am in the program to share, meet interesting entrepreneurs, learn new things and hopefully find companies to invest in.”

So what are you waiting for? Apply for the program today!

Sharp Minds Sessions with Jon Hauksson and investor Anders Bengtsson

Want to know more about Jon and his journey with creating Storytel? Then don’t miss the Sharp Minds Session on May 8th! Here, we will hear the story about Storytel and how Anders Bengtsson came to invest in the company. What has the relationship between entrepreneur and investor been like? What was it that grabbed Ander’s interest in the first place? How are Jon and Anders collaborating today? This and more at our first session May 8th at Edison Park. Sign up here!

AgVital wants to create a support for a healthier lifestyle

April 11, 2018News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: AgVital

Lars Norrman
Lars Norrman founder of AgVital

Hello Lars, can you tell us more about what inspired you to be an entrepreneur and a bit more about your background?

I have worked many years within large corporations like Alfa Laval and Tetra Pak, mostly as a General Director abroad. I helped companies in their change process, supporting them in mapping their challenges and turning them around.

The reason I decided to create AgVital is that when I saw the global food industry and talked with customers I noticed that there was a lot of sugar and starch involved in many foods. Hence, I started thinking about why we are not making better alternatives, but I realized that the market doesn’t have people’s health as their primary goal. Hence, I decided to try and change it on my own by starting AgVital.

Can you tell us a bit more about what AgVital is and does?

AgVital is a digital platform that will help individuals to unconsciously make the right food choices. The digital platform can help people that want to change their eating habits or those that just want to continue eating healthy and make the right food choices. The platform will be personalized to you and provide you with the best possible nutrition information and advice that applies to you. Moreover, AgVital are planning to make a direct connection between the farmers and the consumers at a later stage of our company’s development.

What have been your biggest struggles until now?

When I worked in General Management, everything was much easier and faster because I had a management team and good resources in the company. Together we could make things happen rather quickly, because they were experts in their field.  Now I do not have any of that, hence if I want to learn something I need to do my own research and find my own resources. Hence, it is taking much longer to build the foundation and knowledge of the company and only after those steps can I start to implement the business model and launch the product.

You are part of the incubator at Ideon Innovation; what has that given you?

I think it is a fantastic place, because of the network that it provides, which I think is very important. Pelle, Ola and Kristoffer are great and I get a lot of support from them and others with advice and connections to financial support in and around the park. Whatever kind of resources and network you need, you can find it here. For example, during the Tuesday breakfast I meet so many interesting people that are helping me to bring my business forward and I have even found future partners and customers. It is a great meeting place and a lot of knowledgeable and interesting people that like sharing ideas are here.

What is in the future for AgVital?

We will develop our value proposition and segment our market. After that we will have a beta version of our platform to test it out. Hopefully after that it should take off on a global scale, which has been my goal from the beginning.

In order to contact Lars Norrman you can email him at norrman.lars@gmail.com , call +46 709 361000 or visit him at Ideon Innovation

A passion for nature and sports brought the creators of Suntribe together

April 6, 2018News, Startups, WeAreIdeon

#INSTATAKEOVER Next week, VentureLab company Suntribe will be taking over our Instagram account, so we took the opportunity to talk to co-founder Julia Beyer to find out more about the company and what they will be sharing with us.

Suntribe team
The Suntribe team; Hampus, Karl and Julia

Hey Julia, can you tell us a bit more about who you are and what inspired you to create Suntribe? Who are the people behind Suntribe and your background?

Hi, I’m Julia and one of the co-founders of Suntribe. What inspired me to create Suntribe together with my friends Karl and Hampus was basically our shared passion for nature and sports. None of us was satisfied with the existing offer of sunscreen: more and more studies prove that they cause harm to coral reefs and disrupt our hormones among other side-effects, and neither did they did convince us when it came to water resistance for when we go surfing for example. We became friends during our master’s studies of entrepreneurship at Lund University and decided to take the matter into our own hands and create a sunscreen that we and others are happy with: sunscreen with only good stuff, completely without any dangerous chemicals.

So what makes your product unique?

What makes our sunscreens unique is that they offer insanely effective sun protection completely based on natural and organic ingredients. Our sunscreens block 97% of UVB rays and provide broad spectrum sun protection from UVA and UVB rays thanks to the mineral UV-filter we use, called zinc oxide. All our ingredients are scientifically validated to be safe for both the environment and our health.

You are a part of VentureLab, the student incubator. How long you have been there and what has it given you?

We have been a part of VentureLab since August 2017. What is has given us is a highly motivating and supportive working environment as well as access to a very valuable network spanning all of Ideon and beyond.

What’s in the future plans for Suntribe?

The future is looking very sunny for Suntribe. 🙂 We’re currently planning the launch of some new products and that will continue to be one of our focuses over the next years. We’re also constantly expanding into new markets to spread the word about sunscreens to markets in Europe and other parts of the world.

What are you going to show us during your Instagram takeover week?

I will take you with me on my sales trip by tuk-tuk here in Sri Lanka, you’ll get to see beaches where people surf wearing Suntribe sunscreen as well as what my life looks like at the moment, eating curry in the sweltering heat. It’ll be fun!

Follow along on Instagram

Find out more about Suntribe

See Suntribe’s latest press release

Ideon Takeoff has officially opened!

March 13, 2018News, Startups

Last week, we had a grand opening of Ideon Takeoff, a shared office space where startup companies leaving an incubator in Skåne can spend the next 1,5 years to grow their business with the support of Ideon Science Park. The rent is partly sponsored by the real estate owner Whilborgs and the benefit of sitting in a community with the same kind of challenges, becoming fully commercialized and a healthy growing company, is much appreciated.

“We want to make the transit from the Incubator to the Science Park easier for the companies. You will need to find new connections and new markets and that is what we at Ideon will help you with”, said Event and Delegations Manager Lotta Wessfeldt at the opening of Ideon Takeoff. “We listen to you to find out more about what your needs are so that we can help you grow. Ideon has 400 companies and over 9 000 people working here every day, so there are many useful contacts right here for you”.

“There are 400 companies here and a lot of interactions, but people don’t always see that. There are so many opportunities here and you can learn so much from other companies. At the moment we are three tech companies here at Ideon Takeoff” said Abtin Janinejad from Entowork.

”It is a better work environment. We have space to grow, and we work better here.” says Andy Trinh, programmer at Jibber, one of the companies at Ideon Takeoff

How it works

As a part of the support for SME companies in the park, Ideon Science Park offers a place to land when leaving an Incubator, which normally happens after 1,5 year. At this stage the company has probably found a working business concept and started to grow. Here, Ideon Takeoff offers a flexible office space, where startup companies leaving an incubator in Skåne can spend the next 1,5 years to grow up to maximum 6 persons.

”The companies here are pretty much in the same phase and that makes cooperation’s with each other easy, like finding finances or recruiting.” says Christian Ramel, one of the founders of Memlin.

”Yes, by sitting together like this, we are able to act as a bigger company than we really are” says Abtin Janinejad, founder of Entowork.

”We hope that some of the service and business providers that have supported these companies at the Incubator, want to continue the relationship and start to charge at a low, but growing scale.” says Lotta Wessfeldt.

”We are several organisations working hard to make this the best place to be if you want to change the world – and grow a company” Says Mia Rolf, CEO at Ideon Science Park. ”When we find such an obvious need, that could bridge the Valley of Death for SMEs, of course we need to act.”

Want to join Ideon Takeoff?

Then contact Lotta Wessfeldt and she will tell you more.

 

Behind the scenes with Jonas Michanek and ROAR incubator #instatakeover

February 15, 2018News, Startups, WeAreIdeon

Next week Jonas Michanek and the Nigerian incubator ROAR will be taking over our Instagram account. So we took the opportunity to talk with Jonas Michanek the current incubator manager for ROAR incubator.

Jonas Michanek and ROAR Incubator
Jonas Michanek and ROAR Incubator

Hey, Jonas Michanek, can you tell us a bit more about yourself?

I am a serial entrepreneur and writer, that’s how I usually introduce myself in short. I started several companies, couple of NGOs and one foundation. Some of those companies are Idélaboratoriet, Food to happen and NEW, all of them have an innovation consultancy angle. One of the things that I have started that I am most proud of is a NGO called Social Entrepreneurship Forum (SE Forum). By now SE Forum is 15 years old and it’s headquarter is in Stockholm, but it works all over the world with social entrepreneurship. I have also written couple of books. One of them is the Idea Agent, which is a handbook of creative processes, which has been translated into 4-5 languages and is course literature all around Scandinavia. I have written books about entrepreneurship, about creative industry and how to develop creative industry on a regional level in Sweden and Europe.

If we are talking about my background I have a bachelor degree in Film and Literature, but I also have a master in Business Administration. I love sports, culture and business – I eat it all!

What is your assignment in Nigeria?

I am an Incubator Manager and I am going to help to develop the incubator ROAR Nigeria Hub. It has already started, but it is still in a very early phase. I am going to help with the creation of program, process, the organizational structure and make it an integral part of the Nigerian innovation eco system. It already has a great start because it is based in the great university University of Nigeria Nsukka (UNN).

Can you tell me more about the people that you are working with and about the incubator?

ROAR has 16 teams working in the incubator. Great guys, everything from agricultural tech (how to make the processing of cassava more efficient), to social media apps (like hairstyles swapping apps), to more socially based tickets sales for events, they also have a team with a drone idea. It’s a bit of a mixture, but most of them are concentrated around high tech.

What are you going to show us next week on the Instatakeover?

I think we will show off the teams and they are going to share what they are doing. If they have some questions about Sweden, we can get an exchange and a conversation going. There is a big conference next week IDEON Science Park: Lunda Vision 1st International Workshop, so we will show some short videos from it as well.

Can you tell us a bit more about the conference and its focus?

It is going to be an innovation conference and it’s the first big conference about innovation and science park development in Nigeria. The Lion Science Park (that ROAR is a part of) will be the university based science park in Nigeria. There is going to be a big Swedish-Nigerian knowledge exchange, because there is about 200-300 people coming.

Do you think it’s important and useful to connect the entrepreneurs from Ideon Science Park and Lion Science Park?

I think that from the Nigerian side there is already a lot of interest to connect, but I also think that there are some companies at Ideon that would be interested in such collaboration. The Nigerian companies want to get more knowledge and understanding about tech and for the Swedish companies I think it’s useful to understand the Nigerian and in parts the African market. So, I think there can be great opportunities and exchanges with such collaboration.

Follow Jonas and ROAR on Instagram next week (link)

About ROAR incubator

More about Ideon Science Park and UNN here

 

Xenergic – innovative memory for a connected world

February 14, 2018News, Startups, WeAreIdeon

STARTUP NEWS We continue our series of startup companies who are working at Ideon Innovation. The purpose of this series is to introduce the startups to the other companies at Ideon to see if there is a possibility of working together and doing business with each other. Kind of an electronic networking.

Company name: Xenergic

Xenergic team
Xenergic team

Hey, Babak Mohammadi, can you tell us more about the team, who you are and what your background is?

The team at Xenergic, known also as XENTEAM, is an international team of ambitious engineers who share their passion for energy-efficient circuit design for a greener connected society. Our members are Berta, Caty, Julian, Kevin, Lucas, Roshan and Xiao which proudly all together bring together eight nationalities from different parts of World. All of them have a specialization in integrated circuit design.

The SRAM memory developed by Xenergic AB is the result of many years of research and expertise from Lund University in combination with many years of industrial experience. The company is co-founded by me, Joachim Rodrigues, Anders Berglund and Lund University. I hold a PhD in Electrical Engineering from Lund University and have more than ten years of industrial experience. Joachim is Assc. Professor in circuit design at Lund University and has several years of industrial experience. Anders Berglund has a background as a serial tech. entrepreneur.

Can you explain more about your product?

Xenergic AB develops a new IP for on-chip memories, known as SRAM which is a widely used component in integrated digital circuits such as mobile phones’ processors. The developed IP drastically reduces the power consumption and brings down the area footprint and thus production cost, making it very attractive to low power applications such as battery powered devices. Higher energy efficiency is also necessary for the deployment of a sustainable internet of things (IoT), where low-power and low-cost devices are of vital importance. Memories are area and power bottlenecks in most of the digital designs, and nowadays, roughly 70% of a typical digital chip is accounted for memories.

Can you tell me what inspired you to create it? What problem you wanted to fix if any?

We like to compete and to push ourselves to the best of our ability, so our product was developed from a passion to create the best memory. We wanted to achieve something extraordinary, a memory design that would drastically decrease the power and area cost while at the same time delivers a high performance. After many years of hard work we achieved what we were looking for and designed a memory that not only reduced the size but at the same time reduced the power consumption by more than 90%.

Our memory will be crucial for battery powered mobile devices and the deployment of internet of things, where we will enable more functionality and longer battery life time in mobile phones and Internet of Things devices. Today the memory can make up as much as 70% of the surface area and energy cost of the digital designs. We will change this!

What benefits will I as a user get from using your product?

Our IP will extend the battery longevity of mobile devices and enable the development of new low-power devices. Smaller area footprint of IP comes with the advantage of more functions and lower product cost for the end user.

In what way could help other Ideon companies?

We can help high-tech companies to improve the performance of their application, and we are already collaborating with some global players.

Behind the scenes with Bylife #instatakeover

February 8, 2018News, Startups, WeAreIdeon

Next week Bylife, who was the winner at the VentureCup idea hunt 2017, will be taking over our Instagram account. So we took the opportunity to talk with Erik Wilson the CEO and Founder of Bylife.

Erik Wilson - Bylife
Erik Wilson – Bylife

Hi Erik, can you explain a bit more what your company does? What is unique in what you are providing? What inspired you to start your business?

In short – We (Bylife.io) are bringing nature indoors to improve peoples’ quality of life. This means we are developing what we call “a smart living wall” i.e. a bookshelf, covered with green indoor plants that make you feel great from simply being near it. Just like being outside.

What’s unique about our product is that the wall knows what type of plant sits where and how it should be taken care of. In that way you can sit back and enjoy the plants not caring about maintenance, and start thinking about who you are and how you would like to express yourself in life, by life.

What inspired me in creating it? The nature, seeing how good everyone feel in contact with it, and asking myself – how can nature be more accessible and with us in our day to day life. Since we spend 90% of our time indoors, this is where it must be.

Can you tell me more about the people working at Bylife? What backgrounds do you have and what inspires you while working?

Erik Wilson, CEO and founder. Responsible for customer relations, business development and research, while keeping the team together. Worked with light simulation and light design for 8-months during his graduation project in collaboration with Philips Lighting Research. Has also international research experience and a combined master’s in engineering nanoscience, from the engineering faculty, LTH, of Lund University.

Zacharias Holm, Software developer and system architect, co-founder. Responsible for developing software and homepage where the systems are monitored and managed from. Previously co-founded and run his own software consultancy firm. Background in ‘Design and Information systems’, from Lund University.

Markus Karlström, Mechatronic expert and robotic developer, co-founder. Responsible for development of the aeroponic spot irrigation and the robotic growth light. Background in mechatronic from LTH. Recently returned from a 6-month exchange program at Nanyang Technological University, Singapore.

Oscar Nilsson, Product developer and supply manager. Last year student. Product development, Engineering Mechanics LTH.

Luca Caruso, Business development. 1st  year exchange student from Brazil. Studying industrial engineering.

Petter Andersson, Full-stack developer. 4th year computer engineering student at LTH.

The feedback we get from both customers and potential customers inspires us to continue working and boosts our confidence that we are doing something that will have a large impact on society.

You are part of Venture Lab, what does that give you?

We have been with VentureLab for almost a year now and it is an amazing place to start. Firstly, you realize that you are not on your own and your confidence is boosted by others. You receive valuable tips and contacts from more mature entrepreneurs who usually have a head start compared to you.

What are you going to show us during your Instagram takeover week?

You will get an insight in our daily work-life, hopefully learn something about plants and what easy steps you can take to improve your indoor environment. Also, I will be revealing why we have been working so hard for the past weeks.

If you want to learn more about Bylife visit  https://bylife.io/

If you want to know more about Eric you can read his latest blog post here

Follow Bylife next week on our Instagram