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Business Opportunities in Asia for Swedish Companies

September 26 @ 09:00 - 11:00

SME Academy Focus Asia kommer till Lund

Together with Business Sweden and Mobile Heights, we invite you to a practical and interactive lecture on how your business can succeed in this rapidly growing region.

Asia is home to many leading technology companies and a driving force globally in areas such as automotive, semiconductors and digital technology. It is also increasingly a region where innovation and R&D is conducted for the global market. In addition, half of the global manufacturing value comes from Asia, and it is therefore an important market for companies offering B2B solutions, e.g. to OEM, as well as utilize the advanced manufacturing possibilities.

Sign up today and start your journey to success in Asia!


This seminar aims to inform and strengthen Swedish companies’ understanding of the business opportunities in Asia. We share lessons from other SMEs: what does it take to succeed in Asia? Learn to deal with business cultural differences that are often seen as major obstacles.

Also gain insight into the export support available to succeed in Asia: export checks, subsidies, delegation trips, and practical support in finding the right business partners. We also offer individual coaching to support you in your Asian export.


09.00-10.00: Your guide to success in Asia
10.00-11.00: Interactive business cultural workshop

This will be an interactive lecture by Andrea Staxberg and Johan Lennefalk from Business Sweden Asia-Pacific. Andrea is Regional Manager Business Development, Asia-Pacific based in Singapore and Johan Lennefalk is Market Manager in Beijing.

Moderator: Carolina Garcés, Senior Project Manager – Internationalisation, Mobile Heights

Rikard Windh, the CCO of Combain Mobile, a software company based in Lund, will share their journey of expanding into Asia.

Welcome to Ideon Science Park!


September 26
09:00 - 11:00
Event Categories:


Ideon Science Park, Agora – Room: Backstage
Scheelevägen 15
Lund, 22363 Sweden
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