Practise Your Pitch at Pitcher’s Corner

– with a chance to win 5 000 SEK

What it is

Pitcher’s Corner offers pitch training. 

Guided by a seasoned pitch coach and a supportive audience, you will get to develop your pitch into a well presented, timely, effective and concise pitch with a clear call to action at the end.

Who is it for?

Learning how to pitch is a practical skill for almost anyone! Not just start-up founders.

If you need to communicate something with the goal of getting others on board, pitching is a valuable skill. This means start-up founders and employees, workers at established companies, government agencies, universities, and even students will benefit from mastering the art of the pitch. Get started at Pitchers Corner!

Why pitch?

You might want to:

    • Attract investors and securing the necessary capital to grow your business
    • Establish connections with potential customers, or partners
    • Increase visibility for your service
    • Get feedback on your idea, helping you refine and improve it.
    • Develop your communication skills

How it works

Pitcher’s Corner is a welcoming, inspiring space where you can learn and practice to pitch in front of an audience, who will listen and also give you valuable feedback.

Each Pitcher’s Corner session is an opportunity for up to four pitchers to present their elevator pitch.

You will get feedback from an experienced pitch coach. In addition, a few people in the audience are assigned different roles; one person will give positive feedback on the pitch, one will share thoughts on what can be improved, a third will give feedback from an investor or customer perspective etc.  

You are warmly invited to participate – as a pitcher and in the audience!

Elevate your pitch – elevate your success

Creating and delivering a pitch at Pitcher’s Corner is one of the best ways for you to increase your chances of success. Be it to build an audience, get partners or employees, increase sales, or get investors to invest in your company, Pitcher’s Corner is the right place for you to develop this valuable skill.

Pitching is a skill that can benefit everyone. It is not only for entrepreneurs looking for investments – though that is an important one! Building and delivering an effective pitch ensures that you have clarity around your offer, making what you can do for your customers super clear, says Neal Greenspan, Pitch Coach.

The Best Pitch Wins

Pitcher’s Corner includes a semester-long competition and the 2024 fall semester starts on August 27.

Each weekly winner gets a spot in the semifinals scheduled for November 26 and December 3, and the winner of the finals on December 10 will win 5,000 SEK!

Where: Pitcher’s Corner is on site at Ideon Agora
When: On certain Tuesdays at 9:30 – 11:00. You will find the dates in our event calendar.
How: You only need to book a time if you want to pitch. If you want to be in the audience, you are welcome any time, no sign-up is necessary.

Join as a pitcher – or audience. Either way, you will learn a lot.

>> Directions to Ideon Agora (Scheelevägen 15, Lund)

Create your pitch using the N.A.B.C. model

The pitch should be one minute, created using the NABC-model and have no slides, just spoken.

Need

Your product or service solves a problem or pain that people face. Every idea stems from addressing this need, which your solution tackles.

Approach

This is how your product works to solve the problem. Explain it simply, so anyone can understand, without over-complicating it with technical details.

Benefits

Focus on the benefits, not just features. Highlight how your product improves the customer’s life, like saving time or increasing efficiency.

Competition

Explain why your solution is the best. Whether you’re first or not, even inaction is a competitor you must overcome.

Our Coach

Neal Greenspan

As a pitch coach since 2012, Neal has listened to and given feedback on more than 1,600 pitches. He has created and offered direction on countless pitch and presentation decks.

In a friendly and educational way, Neal gives crisp and effective advice on how to create a message that will stand out from the crowd and rise above the noise.

What People Say

“After just a few rounds at Pitchers Corner, I went from noticeable insecurity in both presentation technique and content to winning the “Best Presentation Award” in Silicon Valley.

I recommend anyone who has the chance to attend Pitchers Corner and open up to both new perspectives and pitching techniques.”

Tom Johansson, Xenergic

“When I learned to use the N.A.B.C. model, I realized that this is really interesting and I could put together my first REAL pitch. I have since developed this further.”

Magnus Alfredsson, Proethos

“Huge thanks for the awesome pitch training at Pitcher’s Corner over the past years. Getting feedback from both the specialists and the crowd was seriously awesome.

It was super helpful to tweak my pitch based on different viewpoints and the trainer’s tips on what to include or skip in that quick 1-minute pitch.

Maria Martinez, Agrodit

I am entirely convinced that it was thanks to our pitch that we managed to secure nine million instead of three in our first round. Four of us have undergone pitch training. Our pitches are now excellent.

Perhaps the most valuable aspect was building up the pitch, learning how to do it, and then testing and receiving feedback in iterations. It has allowed us to refine it. Pitching has truly been one of the most valuable things we take away from Ideon. We are all scientists and have no experience in building companies.

Our team was not prepared to pitch new technology to giant companies worldwide. We were complete amateurs in the beginning, and we didn’t realize it. Building a good pitch is quite an art. And now we’ve got it.”

Jonas Sundqvist, AlixLabs

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