ComFusion: Beyond SEO [Search Engine Optimization]

Marketing Strategy for the AI Search Era

Search is no longer a list of links – it’s a conversation.

As AI takes over larger parts of user search behavior, the rules of the game for marketers are changing fast. Clicks are disappearing, traffic is shrinking, and traditional SEO is losing ground — while entirely new opportunities are emerging for those who understand how AI-driven search dialogues, user intent, and decision journeys really work.

In this session, Patrik Rosenfeld takes you through how search has evolved from 2010 to today — and what’s coming next. Moving beyond buzzwords, he breaks down how AI overviews, chatbots, and future AI agents are reshaping the way people search, choose, and make decisions.

Most importantly, you’ll gain concrete insights into how marketers need to rethink content, measurement, and strategy to stay visible, relevant, and competitive in the years ahead.

This is not a distant future trend. It’s a practical reality already transforming how visibility, brand, and business are built — right now.

When: Wednesday October 15 at 07.45-9.00am
What: Breakfast, get-together, and discussions.
Where: Backstage, Agora, Alfa-huset, Scheelevägen 15M, Ideon Science Park

Whether you’re a marketing professional, communicator, or just curious about how visibility, brand, and business are built in the AI search era, this session will give you the tools.

👉 Sign up now — spots are limited!

COMFUSION: A space for sharing knowledge, building relationships, and discussing common communications and marketing issues.

Please remember to cancel if you’re unable to attend!

We understand that things come up — but if you’ve registered and can’t make it, we kindly ask you to let us know as soon as possible. Your cancellation makes a real difference: it helps us reduce food waste, manage resources better, and ensures a great experience for everyone attending. Thank you for your understanding and cooperation!