ComFusion: Demystifying Programmatic Advertising

ON PROGRAMMATIC ADVERTISING: How do you make sure your ads reach the right people, at the right time, in the right place — without wasting budget?

That’s exactly what programmatic advertising is about. Instead of buying ad space the old-fashioned way, programmatic uses smart data and AI-driven tools to automate media buying, target audiences with precision, and measure impact in real time. It’s one of the fastest-growing areas in digital marketing, but still one of the least understood.

That’s why we’ve invited Caroline Geijer, an industry specialist in programmatic advertising, to share insights and concrete examples:

• What programmatic actually is (in plain language)
• Why it matters for marketers and communicators today
• How companies of all sizes can benefit from smarter, data-driven campaigns

When: Wednesday October 15 at 07.45-9.00am
What: Breakfast, get-together, and discussions.
Where: Backstage, Agora, Alfa-huset, Scheelevägen 15M, Ideon Science Park

Whether you’re a marketing professional, communicator, or just curious about the future of advertising, this session will give you the tools to understand and leverage programmatic in your own work.

Sign up now — spots are limited!

COMFUSION: A space for sharing knowledge, building relationships, and discussing common communications and marketing issues.

Please remember to cancel if you’re unable to attend!

We understand that things come up — but if you’ve registered and can’t make it, we kindly ask you to let us know as soon as possible. Your cancellation makes a real difference: it helps us reduce food waste, manage resources better, and ensures a great experience for everyone attending. Thank you for your understanding and cooperation!