Name: Collab Workshop: Service Design for Better Innovation
Start: 2026-09-09T08:00:00+02:00
End: 2026-09-09T11:00:00+02:00
Location: The Loop

Collab Workshop: Service Design for Better Innovation

Great ideas and innovative technologies do not automatically create impact. The real challenge is understanding which problems people truly want solved – and what makes a solution become a need-to-have rather than a nice-to-have.

Join us for an interactive workshop on Service Design, hosted by Smart Innovation Norway and Jabberwork.

Together, we will explore how customer needs, motivations, and experiences influence adoption, engagement, and long-term value creation – and how a user-centred approach can help organisations create products and services that achieve greater impact.

During this hands-on workshop, we will discuss:

Why customers buy: understanding needs and desires
Why customers stop buying: identifying friction in the customer experience
How customer-centred services create value and loyalty
How service design can strengthen innovation, adoption, and impact

Through interactive exercises and discussion, participants will gain new perspectives on customer behaviour, uncover opportunities for innovation, and learn practical tools for creating products and services that generate stronger engagement and greater real-world impact.

Who should attend?
This workshop is especially relevant for: Innovators and entrepreneurs; Product and service developers; Startup and scaleup teams; Researchers bringing innovations to market; Change leaders and business developers and anyone working with user-driven or customer-centred innovation.

Meet the facilitators
The workshop will be led by Ingrid Sandlund and Alexander Rydberg from Jabberwork, together with Alma Sandberg from Smart Innovation Norway.

Jabberwork supports startups and scaleups in strengthening their commercial capabilities and bringing innovations to market, often working with research-based companies navigating the journey from idea to adoption.

Smart Innovation Norway helps organisations accelerate innovation through digitalisation, sustainability, and social innovation, supporting businesses and public organisations in creating solutions that deliver both business value and societal impact.

Come prepared to think differently, challenge assumptions, and discover how an outside perspective can help you create better solutions and bigger impact.

Where? Altitude, The Loop, Science Village, Lund
When? 9 Sep at 08:00–11:00
How? Free to attend, optional breakfast 60 SEK for those not members of Collab Arena (become a member here: https://altitudemeetings.se/community/)